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Found 35 Skills
When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' or 'consumer behavior.' This skill provides 70+ mental models organized for marketing application.
Conversion-focused landing page optimization playbook. Use when auditing or improving landing pages, hero/CTA sections, forms, social proof, or experimentation plans for marketing sites, SaaS, or e-commerce.
Generates 60 high-impact tweet ideas from reference content across 5 categories
Help users plan and execute product launches. Use when someone is planning a product launch, preparing PR outreach, coordinating a go-to-market campaign, launching on Product Hunt, or asking how to generate buzz for a new feature or product.
Word-of-mouth and virality framework based on Jonah Berger's "Contagious: Why Things Catch On". Use when you need to: (1) engineer word-of-mouth using the STEPPS framework, (2) design products and features that people naturally share, (3) create content that goes viral, (4) build social currency into your product, (5) design environmental triggers that keep your brand top-of-mind, (6) craft high-arousal emotional content, (7) make your product publicly visible and imitable.
This skill should be used when the user asks to "get product reviews", "collect customer reviews", "review request emails", "review generation", or mentions product reviews, customer feedback, or review management. Creates strategic review collection systems that maximize review volume and quality while building social proof.
Strategic framework for mapping pain/persona intersections and messaging angles. Defines the structure for organizing creative strategy, not the tactics for execution. Use this when planning an organizational or systematic approach to creative strategy, or when a user provides a product and wants to define messaging angles, write strategic hooks, or execute ads in visual formats defined by awareness and decision stages.
Develop brand positioning strategy including positioning statements, perceptual maps, and brand personality/archetype analysis. Use this skill when the user needs to define or refine how their brand is perceived relative to competitors, craft a positioning statement, build a brand identity framework, or map competitive positions — even if they say 'what makes us different', 'our brand feels generic', or 'how do customers see us vs competitors'.
Apply Service-Dominant Logic (Vargo and Lusch, 2004) and value co-creation principles to reframe exchange and value creation. Use this skill when the user needs to redesign value propositions around service exchange, analyze co-creation dynamics between firms and customers, shift from goods-dominant to service-dominant thinking, or when they ask 'how is value created with customers', 'what is our service logic', or 'how do we enable co-creation'.
Apply STP (Segmentation, Targeting, Positioning) framework for market strategy. Use this skill when the user needs to define target customer segments, select which segments to pursue, or craft a positioning statement — even if they say 'who is our customer', 'which market should we focus on', or 'how should we position ourselves'.
Provides brand messaging architecture, value proposition, and brand pillar development frameworks including Peep Laja's Message Layers, Osterwalder's Value Proposition Canvas, Geoffrey Moore positioning template, April Dunford's Five Components, StoryBrand SB7, Andy Raskin's Strategic Narrative, the Messaging House, and MECLABS quality tests. Auto-activates during messaging framework development, value proposition creation, and brand pillar definition. Use when discussing messaging architecture, value proposition, brand pillars, message layers, messaging house, messaging hierarchy, elevator pitch, Peep Laja, Geoffrey Moore, April Dunford, StoryBrand, Andy Raskin, or MECLABS.
SMS marketing strategy — opt-in collection, compliance (TCPA/GDPR), campaign types, automation triggers, segmentation, timing, two-way messaging, MMS, and analytics. Covers strategy and implementation across Omnisend, Klaviyo, Attentive, Postscript, Brevo, ActiveCampaign, Mailchimp, and more. Use when planning SMS campaigns, collecting SMS opt-ins, designing SMS automations, choosing an SMS platform, or ensuring SMS compliance. Do NOT use for email marketing (use /sales-email-marketing), push notifications (use /sales-push-notification), cold outbound sequences (use /sales-cadence), or platform-specific config (use /sales-omnisend, /sales-klaviyo, /sales-brevo, etc.). For Omnisend-specific help, use /sales-omnisend. For Klaviyo-specific help, use /sales-klaviyo.