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Found 39 Skills
When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ad copy,' 'ad creative,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' or 'audience targeting.' This skill covers campaign strategy, ad creation, audience targeting, and optimization.
When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' 'audience targeting,' 'Google Ads,' 'Facebook ads,' 'LinkedIn ads,' 'ad budget,' 'cost per click,' 'ad spend,' or 'should I run ads.' Use this for campaign strategy, audience targeting, bidding, and optimization. For bulk ad creative generation and iteration, see ad-creative. For landing page optimization, see cro.
When the user wants to set up, optimize, or manage Meta (Facebook/Instagram) Ads. Also use when the user mentions "Meta Ads," "Facebook Ads," "Instagram Ads," "Meta Pixel," "Conversions API," "Advantage+," "lookalike audience," or "Meta retargeting."
When the user wants to set up, optimize, or scale Apple Search Ads (ASA) campaigns — including keyword bidding, match types, campaign structure, Creative Product Sets, CPP routing, and ROAS optimization. Use when the user mentions "Apple Search Ads", "ASA", "Search Ads", "Search tab ads", "Today tab ads", "CPT", "TTR", "Search Match", "exact match", "broad match", "CPP in ads", "ASA bidding", or "Search Ads budget". For Meta/Google UAC/TikTok paid UA, see ua-campaign.
Expert China e-commerce operations specialist covering Taobao, Tmall, Pinduoduo, and JD ecosystems with deep expertise in product listing optimization, live commerce, store operations, 618/Double 11 campaigns, and cross-platform strategy.
Use when crafting tiered ABM messaging, offers, and creative variants.
Apple Search Ads (ASA) deep analysis for mobile app advertisers. Evaluates campaign structure, bid health, Creative Sets, MMP attribution, budget pacing, TAP coverage (Today/Search/Product Pages), and goal CPA benchmarks by country. Use when user says "Apple Search Ads", "ASA", "App Store ads", "Apple ads", "Search Ads", or is advertising a mobile app on iOS.
Run Google Search Ads end-to-end: keyword mining, account structure, ad copy, negative keyword architecture, and performance analysis. Covers the full loop from setup to ongoing optimization for B2B SaaS and app makers. Use when the user wants to plan, launch, or optimize Google Search campaigns, or understand how the platform works before spending. Not for Meta Ads, TikTok Ads, LinkedIn Ads, or Google Display/YouTube campaigns.
Plan, launch, and optimize paid advertising campaigns for a solopreneur business. Use when running ads on Google, Facebook, LinkedIn, or other platforms to drive traffic, leads, or sales. Covers platform selection, campaign structure, ad copy and creative, targeting, budget allocation, conversion tracking, and optimization based on performance data. Trigger on "paid ads", "run ads", "Facebook ads", "Google ads", "advertising strategy", "ad campaign", "PPC", "how to advertise".
Landing page quality assessment for paid advertising campaigns. Evaluates message match, page speed, mobile experience, trust signals, form optimization, and conversion rate potential. Use when user says "landing page", "post-click experience", "landing page audit", "conversion rate", or "landing page optimization".
Use when calculating marketing ROI on Xiaohongshu, measuring campaign return on investment, analyzing cost per acquisition, evaluating marketing spend efficiency, or proving marketing value to stakeholders
Email marketing for opt-in subscribers — broadcasts, nurture sequences, automation, segmentation, and list management. Use when planning email campaigns, designing welcome sequences, setting up behavior-based automation, segmenting lists, improving open/click rates, or choosing an email marketing platform. Do NOT use for cold outbound email (use /sales-cadence), email deliverability/SPF/DKIM (use /sales-deliverability), or connecting email tools to CRM (use /sales-integration). For Groove-specific help, use /sales-groove.