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Found 57 Skills
Splits a developer relations budget across pillars - events, content, community, tooling, education, OSS sponsorship - into line items that each carry a cash cost, an hours cost, a pre-set return threshold, a review date and a reallocation rule, plus a ranked cut list. Use whenever someone asks how to plan or split a devrel budget, how much to spend on events versus content versus community, whether a line item is worth its money, how to defend a devrel budget at review, or what to cut first when the budget shrinks - even if they only say "we spend too much on conferences". Not the metrics framework (samber/developer-relations-skills@devrel-metrics) or one event's ROI (samber/developer-relations-skills@developer-event-sponsorship).
Builds the tracking plan that instruments developer-relations surfaces - docs, blog, repositories, package registries, community venues, and off-web appearances - with an event taxonomy, an identity spine, link-tagging discipline, source-confidence labelling, and funnel views. Use when the user says "devrel tracking plan", "docs analytics", "utm discipline", "event taxonomy for our docs", "our GitHub numbers don't match analytics", "how do we instrument the developer funnel", "join docs traffic to signups", or wants to know why devrel numbers disagree between tools. Instrumentation layer only - which KPIs deserve a target belongs to samber/developer-relations-skills@devrel-metrics.
Runs press and light analyst relations for a developer-facing product - news qualification, the angle, a reporter-to-beat media map, the pitch, embargo and exclusive handling, the press page and briefing pack, and what coverage is honestly worth. Use whenever someone raises tech press relations, getting press coverage, pitching a journalist, a tech media pitch, building a media list, a press kit, an embargo briefing, announcing a funding round, a launch coverage plan, an analyst briefing, or "how do we get written about" - even if they only say they want to be in the news. Nothing to do with pull requests. Not the announcement post itself - use samber/developer-relations-skills@engineering-blog-post.
Benchmarks a competitor's developer relations motion from publicly observable signals - documentation and quickstart quality, open-source repository health, community size and responsiveness, Q&A tag activity, content cadence by format, event presence, hiring signals - and returns a gap plan with a close, ignore or counter verdict per row. Use whenever the user asks for a devrel competitive benchmark, a developer experience comparison, "how do we compare to <competitor> for developers", "what is <competitor> doing in devrel", a community size or content cadence comparison, or a docs comparison against rivals - even if they only say "why do they get more developers". Not for measuring your own program alone - use samber/developer-relations-skills@devrel-metrics.
Chooses the business model for a developer tool - proprietary SaaS, open core, hosted open source, support and LTS subscription, dual licensing, source-available, consumption metering, marketplace take-rate, OEM licensing - and the go-to-market each one forces. Use whenever a founder or exec asks how a developer tool should make money, whether open core or a managed cloud fits better, where the line between free and paid belongs, whether to open-source the product at all, or why adoption is high and revenue flat, and on any monetization, revenue model or commercial open source question - even if they never say "business model". Not price points, packaging or free-tier limits - use samber/developer-relations-skills@devtools-pricing-strategy.
Turns a customer's real production deployment into a technical case study engineers believe - measured numbers tied to how they were measured, before-and-after architecture, published limitations, and cleared naming and quote approval. Use whenever the user mentions a customer case study, a technical case study, a developer adoption or success story, a reference customer, or wants to turn a user interview, migration or production rollout into published proof - even if they only say "a post about how Acme uses us". Do NOT use for a post about your own system - use samber/developer-relations-skills@engineering-blog-post; for your own project's ongoing progress use samber/developer-relations-skills@build-in-public.
Engineers a technical demo so it survives the stage - risk triage, the fidelity tier it should run at, independently enterable checkpoints, a one-command environment reset, offline mode, a recorded fallback and rehearsed recovery lines, shipped as a demo runbook with a pre-flight checklist. Use whenever the user mentions a live demo, live coding, demo reliability or a fallback plan, "my demo broke on stage", whether to demo live or pre-record, a demo environment reset, a clean demo laptop, a demo profile or a panic button, or is preparing a talk, workshop, webinar or launch stream containing a demo - even if they only say "I'm nervous about the demo" or "what if I share the wrong screen". Not the talk's structure - use samber/developer-relations-skills@tech-talk-outline.
Builds a personalised, time-budgeted watch list of developer-relations information sources - DevRel podcasts, newsletters, practice hubs, peer communities, conference calendars, ecosystem data reports and practitioners worth following - plus the routine that keeps it verified and fresh. Use whenever a developer advocate, community manager, DevRel lead or OSS maintainer asks for a DevRel radar, how to stay current on developer relations, which DevRel podcasts, newsletters or Slack communities deserve their time, which developer conferences to attend or speak at, who to follow in DevRel, or to refresh a radar built earlier - even if they only say they feel out of the loop. Not for tracking a rival vendor - use samber/developer-relations-skills@devrel-competitor-analysis.
Audits an existing developer documentation set's structure - a page-by-page inventory classified against the Diátaxis modes (tutorial, how-to, reference, explanation), mixed-mode and misplaced pages, coverage gaps per product surface, navigation drift against the file tree, a CNCF TechDocs rubric score, and a prioritized remediation queue. Use whenever the user mentions a docs structure or content audit, docs information architecture, Diátaxis, "our documentation is a mess", a docs gap analysis, what docs are missing, where a page should live, or reorganizing a documentation site - even if they only say "our docs are hard to navigate". Not for writing pages. Do NOT use for docs search ranking - use samber/developer-relations-skills@docs-seo.
Builds a company's open-source sponsorship portfolio - which projects and maintainers to fund, through which allocation model, at what amount each, and how to prove it worked. Use whenever a company, OSPO, DevRel lead or engineering leader asks which open-source projects to sponsor, how much to budget for open-source funding, whether sponsoring maintainers is worth it, how to run an employee-nominated FOSS fund, how to fund dependencies at scale, how to pick a sponsorship tier on a maintainer's ladder, or how to measure the return on money paid to maintainers - even if they only say they want to give back. Not the maintainer side of raising sponsorship - use samber/developer-relations-skills@oss-sponsors-fundraising. Not event sponsorship.
Designs an open-source project's ongoing distribution mix after the launch window - registry metadata, code-host discovery surfaces, curated lists, downstream packaging, extension and connector marketplaces, the release stream, dependency-graph position, creator seeding, and procurement trust signals - ranked against real maintainer capacity. Use whenever a maintainer asks how people will keep finding the project, which registries or awesome lists to target, why adoption flattened after launch, how often to release for visibility, or how to spend limited maintainer hours on distribution - even if they only say nobody is using it. Not the launch itself - use samber/developer-relations-skills@oss-launch. Not the build-in-public practice.
Plans a quarter of developer-relations content as a dated slot plan with named owners and reviewers - fixed anchors (releases, launches, CFP deadlines, conferences), a surface, pillar, journey and shelf-life mix, and sizing against real writing and review capacity. Use whenever the user asks for a devrel content calendar, an editorial calendar or content plan for a developer audience, what to publish next quarter, how to balance evergreen against launch-tied content, how many pieces a small team can ship, or says their content plan keeps slipping - even if they only say "we publish randomly". Plans the quarter only; individual pieces go to the per-format skills such as samber/developer-relations-skills@engineering-blog-post.