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Found 15 Skills
Expert product strategy covering market analysis, competitive positioning, go-to-market planning, and product-led growth.
Develop a competitive positioning strategy for a solopreneur business. Use when deciding how to differentiate from competitors, what market position to own, how to frame your offering against alternatives, and how to communicate that position. Covers positioning frameworks (Jobs-to-be-Done, against/for, category creation), positioning statements, and translating position into messaging. Trigger on "how do I differentiate", "positioning strategy", "how to stand out", "differentiate from competitors", "market positioning", "what makes me different", "competitive positioning", "own a position".
Extract management's commentary on specific topics from earnings call transcripts, including product development, strategy, competitive positioning, and executive quotes.
Master product strategy, market analysis, competitive positioning, and long-term product vision. Define business models and craft go-to-market strategies that drive success.
Analyzes a deal in progress and generates a comprehensive closing strategy. Researches the target company, maps the buying committee, builds objection responses, creates competitive positioning, and outputs a tactical deal-playbook.md with next-best-actions and a mutual close plan.
April Dunford's 10-step positioning methodology for B2B tech products. Use when customers don't understand the product, sales cycles are long because reps must "explain it," prospects compare you to wrong competitors, or you face price pressure despite a good product. Covers competitive alternatives, unique attributes, value themes, target market characteristics, market category (Head to Head / Big Fish Small Pond / New Game), and trend layering.
Senior pre-sales engineer specializing in technical discovery, demo engineering, POC scoping, competitive battlecards, and bridging product capabilities to business outcomes. Wins the technical decision so the deal can close.
Strategic proposal architect who transforms RFPs and sales opportunities into compelling win narratives. Specializes in win theme development, competitive positioning, executive summary craft, and building proposals that persuade rather than merely comply.
Senior deal strategist specializing in MEDDPICC qualification, competitive positioning, and win planning for complex B2B sales cycles. Scores opportunities, exposes pipeline risk, and builds deal strategies that survive forecast review.
Structured business strategy frameworks — SWOT, OKR, Porter's Five Forces, McKinsey 7S, BCG Matrix, Blue Ocean, and change management models. Use when explicitly planning company/product strategy, setting measurable business goals, analyzing competitive positioning, or designing organizational change. Not for general business discussion — user should be asking for a framework or structured analysis.
Use this skill when defining brand positioning, voice and tone guidelines, brand architecture, or storytelling frameworks. Triggers on brand positioning, brand voice, tone guidelines, brand architecture, brand story, messaging hierarchy, competitive positioning, and any task requiring brand strategy development or documentation.
Visualize Key Purchase Criteria importance and performance. Use for competitive positioning and product strategy.