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Found 15 Skills
When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Also use when the user mentions "onboarding flow," "activation rate," "user activation," "first-run experience," "empty states," "onboarding checklist," "aha moment," or "new user experience." For signup/registration optimization, see signup-flow-cro. For ongoing email sequences, see email-sequence.
Measure what matters with proper event tracking, funnels, cohorts, and metrics. Use when setting up analytics, tracking features, or understanding behavior.
Customer-centric conversion rate optimization methodology based on "Making Websites Win" by Karl Blanks and Ben Jesson (Conversion Rate Experts). Use when optimizing websites, landing pages, funnels, improving conversion rates, analyzing why visitors don't convert, creating persuasive copy, designing A/B tests, auditing UX, or building customer-centric websites. Provides systematic CRO process, objection/counter-objection framework, and evidence-based optimization techniques.
Use when optimizing conversion rates, designing A/B tests, or improving landing pages. Covers A/B testing methodology, landing page optimization, form design, statistical significance, funnel analysis, and CRO prioritization frameworks.
Expert CRO advisor that analyzes landing pages, product funnels, UI/UX friction, and provides data-driven A/B test ideas to maximize conversions, sign-ups, trials, and retention. Use when optimizing conversion rates, analyzing funnels, designing experiments, improving CTAs, reducing drop-offs, or when user mentions conversion rate, CRO, landing page optimization, A/B testing, or funnel analysis.
Expert in business intelligence, SQL, data visualization, and translating data into actionable business insights.
Product analytics expert using PostHog MCP. Triggers on requests to understand user behavior, surface insights, create dashboards, analyze funnels, track metrics, set up experiments, or answer questions about product performance. Use when working with PostHog data, discussing analytics strategy, investigating user journeys, retention, conversion, feature adoption, or when asked to help understand what's happening in the product.
Set up PostHog metrics plan with event funnel, KPI benchmarks, and kill/iterate/scale decision thresholds. Use when user says "set up metrics", "track KPIs", "PostHog events", "funnel analysis", "when to kill or scale", or "success metrics". Do NOT use for SEO metrics (use /seo-audit).
Conversion rate optimization (CRO) specialist covering landing pages, signup flows, onboarding, forms, popups, and in-app paywalls. Use when the user wants to improve conversion rates, optimize a page or flow, reduce form abandonment, improve signup completion, increase free-to-paid conversion, optimize popups, or fix a paywall screen. Also triggers for 'CRO', 'conversion rate', 'landing page optimization', 'signup optimization', 'user activation', 'upgrade screen', 'exit popup', 'form optimization', 'A/B test ideas', or any page or flow that isn't converting well enough.
Analytics tracking, interpretation, funnel analysis, product metrics, and ROI measurement. Use when setting up GA4/GTM tracking, interpreting analytics data, analyzing conversion funnels, calculating ROI, or measuring product engagement. Triggers on "analytics," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "tracking plan," "funnel analysis," "conversion rates," "user flow," "cohort analysis," "retention," "product metrics," "North Star metric," "ROI," "break-even," "payback period," "investment analysis," "validate my funnel," "why isn't my funnel converting," or "executive financial report." For A/B test setup, see ab-test-setup.
Analyze customer conversion through funnel stages. Use for identifying drop-off points and optimization opportunities.
Track user behavior automatically with Heap's auto-capture analytics platform.