Loading...
Loading...
Found 26 Skills
Use FIRST, before any other social media skill, to load or create the brand profile — the durable record of who a business is, who it serves, how it sounds, and what it will and won't say. Run this when the user says "set up my brand," "brand profile," "brand guidelines," "define our brand voice," "onboard," "get started," when work begins for a new business or client, or any time another social skill needs brand context that isn't already loaded. Works for ANY business: B2B SaaS, ecommerce, local and small business, agencies and their clients, personal brands and creators, and nonprofits. For writing actual posts, see the content skills; to derive a voice from an existing body of writing, use voice-builder; this skill only builds the shared context they all read.
Campaign concept and copy brief generator for paid advertising. Reads brand-profile.json and optional audit results to produce structured campaign concepts, messaging pillars, and copy briefs. Outputs campaign-brief.md to the current directory. Run after /ads dna and before /ads generate. Triggers on: "create campaign", "campaign brief", "ad concepts", "write ad copy", "campaign strategy", "ad messaging", "creative brief", "generate concepts".
Brand DNA extractor for paid advertising. Scans a website URL to extract visual identity, tone of voice, color palette, typography, and imagery style. Outputs brand-profile.json to the current directory. Run before /ads create or /ads generate for brand-consistent creative. Triggers on: "brand DNA", "brand profile", "extract brand", "brand identity", "brand colors", "what is the brand voice", "analyze brand", "brand style guide".
Create, extract, refine, review, critique, or iterate on the brand identity at `stardust/brand-profile.json` and `stardust/brand-board.html` (and `.impeccable.md`) — philosophy, logo, colors, typography, componentStyle, motifs, photography direction, voice, tone, content pillars, personas, spacing. Ingests guidelines (PDF, URL, or conversation) or iterates on an existing profile. Use when the user provides brand guidelines, when the user asks to change, refine, refactor, review, improve, polish, critique, or iterate on any aspect of brand identity, or whenever the user asks to modify a file at `stardust/brand-profile.json`, `stardust/brand-board.html`, or `.impeccable.md`.
AI image generation for paid ad creatives. Reads campaign-brief.md and brand-profile.json to produce platform-sized ad images using Gemini (default) or a configured provider. Requires GOOGLE_API_KEY or ADS_IMAGE_PROVIDER + matching key. Triggers on: "generate ads", "create images", "make ad creatives", "generate visuals", "create ad images", "generate campaign images", "make the images", "generate from brief".
AI image generation for paid ad creatives. Reads campaign-brief.md and brand-profile.json to produce platform-sized ad images using banana-claude. Requires banana-claude (v1.4.1+) with nanobanana-mcp configured. Triggers on: generate ads, create images, make ad creatives, generate visuals, create ad images, generate campaign images, make the images, generate from brief.
The AI music + sound-design skill for social -- original/licensed audio beds and sound design for Reels/TikToks/Shorts/videos. Use when someone needs background music, a track, or sound effects for a social video, asks which AI music tool is safe to use, or asks "can I use this trending sound/song on my brand video?". The real brief is "audio that won't get muted, claimed, or sued," so it picks the safest licensed source and never uses copyrighted or trending music without a license. Uses the SCORE framework. Reads brand-profile + the video it scores first. The agent briefs the music + sound design, picks the safest licensed source (ElevenLabs Music/SFX or stock libraries over Suno/Udio; paid tier for commercial rights), and advises licensing/Content-ID/disclosure. The tool generates/licenses the audio; the creator bakes it in; WoopSocial publishes the video and does NOT generate music. Pure AI music may not be copyrightable; never "100% legally safe." Pairs with ai-voiceover.
Content recycling — resurface, update, and repost proven evergreen content over time. Use when someone wants to "get more mileage out of old posts," "recycle/repost our best content," "resurface evergreen pieces," "update and republish an old post," or build a recycling queue of proven winners. Recycles the INSIGHT refreshed (new hook/format/updated data) on a deliberate cadence — never an identical repost. Distinct from cross-platform-repurposing (same moment, many platforms) and captions-and-clipping (long-form -> short clips). Reads brand-profile + voice-builder first. The agent drafts the refresh; a human reviews; WoopSocial schedules/publishes (delete+recreate, no update); winners are picked from native analytics; nothing is fabricated.
Use to write the hook — the opening that earns attention — for any social content: a caption's first line, a video's first three seconds, a carousel cover slide, a thread opener, a YouTube title, or an email subject. Run when the user says "write a hook," "hook for this," "opening line," "first three seconds," "cover slide," "make this scroll-stopping," or when good content keeps getting ignored. Reads brand-profile and voice first so hooks sound like the brand, not viral-bait templates. Hooks must be TRUE to the content that follows — this skill extracts the hook from the post's strongest element and never overpromises. For full captions use caption-writer; for full video scripts use the video skills. This writes the opening itself.
Use to write a carousel — a swipeable multi-slide post (Instagram carousel, LinkedIn document/PDF carousel, or TikTok photo carousel) — one of the highest-save, highest-dwell formats. Run when the user says "write a carousel," "carousel post," "slides for X," "LinkedIn document/PDF post," "swipe post," "turn this into a carousel," or wants multi-slide teaching or story content. Reads brand-profile and voice first; the cover slide hooks and promises the swipe (via hook-writer); each slide advances one idea and earns the next swipe; ends on a save-leaning CTA. Specifies the design direction and bundles an image-generation prompt pack (Nano Banana / Ideogram) for the slide visuals. Hands the caption to caption-writer and scheduling to scheduling-and-queue.
Use to write platform-native social media captions (post copy) in the brand's voice — the words that accompany a post on Instagram, LinkedIn, TikTok, Facebook, X/Twitter, Threads, Pinterest, YouTube, or Bluesky. Run when the user says "write a caption," "caption this," "post copy," "write the copy for this photo/video/Reel," "IG caption," "what should I write for this post," or needs the words to go with a visual. Reads brand-profile and voice first so captions sound like the brand, not generic AI. For long-form LinkedIn thought-leadership posts use linkedin-post-writer; for X/Threads multi-post threads use thread-writer; for video scripts use the video skills. This skill writes the caption itself.
Use to plan and produce a full batch of social media content for a period — a week or a month — in one session: strategically balanced, on-brand, mapped to a calendar, and ready to schedule. Run when the user says "plan my content," "a month of posts," "batch my content," "plan the week," "fill my calendar," or wants many posts planned at once in one sitting. Reads brand-profile, voice, and content-pillars first, and produces a brief for each post that the content skills (caption-writer, reels-script, hook-writer) execute. As a BRIDGE skill it then confirms and hands the batch to scheduling-and-queue. Builds a balanced mix — never all-promotion — matched to the user's real capacity. Suggests cadence but does not claim analytics-based timing (WoopSocial has no analytics surface yet). For the ongoing recurring system — which pillars/formats post on which days, the living "content calendar" — use content-calendar; this skill fills one specific period of that system with actual post briefs.