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Found 40 Skills
When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ad copy,' 'ad creative,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' or 'audience targeting.' This skill covers campaign strategy, ad creation, audience targeting, and optimization.
When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' 'audience targeting,' 'Google Ads,' 'Facebook ads,' 'LinkedIn ads,' 'ad budget,' 'cost per click,' 'ad spend,' or 'should I run ads.' Use this for campaign strategy, audience targeting, bidding, and optimization. For bulk ad creative generation and iteration, see ad-creative. For landing page optimization, see cro.
Apple Search Ads (ASA) deep analysis for mobile app advertisers. Evaluates campaign structure, bid health, Creative Sets, MMP attribution, budget pacing, TAP coverage (Today/Search/Product Pages), and goal CPA benchmarks by country. Use when user says "Apple Search Ads", "ASA", "App Store ads", "Apple ads", "Search Ads", or is advertising a mobile app on iOS.
Landing page quality assessment for paid advertising campaigns. Evaluates message match, page speed, mobile experience, trust signals, form optimization, and conversion rate potential. Use when user says "landing page", "post-click experience", "landing page audit", "conversion rate", or "landing page optimization".
Budget allocation and bidding strategy review across all ad platforms. Evaluates spend distribution, bidding strategy appropriateness, scaling readiness, and identifies campaigns to kill or scale. Uses 70/20/10 rule, 3x Kill Rule, and 20% scaling rule. Use when user says "budget allocation", "bidding strategy", "ad spend", "ROAS target", "media budget", or "scaling".
Generate personalized cold email sequences (7-14 emails) with A/B test subject lines, follow-up timing recommendations, and integrated social proof. Creates multi-touch campaigns optimized for response rates. Use when users need outbound email campaigns, sales sequences, or lead generation emails.
6 ColdIQ messaging templates - Ask Before Pitch, Not Too Different Persona, Upfront Value, Leverage Content, and Why Are You Paying. Use when creating outreach campaigns, A/B testing message structures, or choosing a messaging approach.
Email marketing for opt-in subscribers — broadcasts, nurture sequences, automation, segmentation, and list management. Use when planning email campaigns, designing welcome sequences, setting up behavior-based automation, segmenting lists, improving open/click rates, or choosing an email marketing platform. Do NOT use for cold outbound email (use /sales-cadence), email deliverability/SPF/DKIM (use /sales-deliverability), or connecting email tools to CRM (use /sales-integration). For Groove-specific help, use /sales-groove.
When the user wants to set up, optimize, or manage Meta (Facebook/Instagram) Ads. Also use when the user mentions "Meta Ads," "Facebook Ads," "Instagram Ads," "Meta Pixel," "Conversions API," "Advantage+," "lookalike audience," or "Meta retargeting."
Plan, launch, and optimize paid advertising campaigns for a solopreneur business. Use when running ads on Google, Facebook, LinkedIn, or other platforms to drive traffic, leads, or sales. Covers platform selection, campaign structure, ad copy and creative, targeting, budget allocation, conversion tracking, and optimization based on performance data. Trigger on "paid ads", "run ads", "Facebook ads", "Google ads", "advertising strategy", "ad campaign", "PPC", "how to advertise".
Use when crafting tiered ABM messaging, offers, and creative variants.
Create and optimize paid advertising campaigns across platforms