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Found 176 Skills
Generate a precise LinkedIn Sales Navigator search URL from a natural-language ICP description — for sales prospecting, outbound outreach, lead generation, and B2B targeting. Use whenever the user asks for a Sales Nav URL, a LinkedIn search URL, an outbound prospecting query, a search for a persona or role, wants to find leads or prospects on LinkedIn, or describes an ICP (industry, seniority, function, headcount, geography, language). Especially trigger when the user wants to normalize job title variants (CMO + Chief Marketing Officer + VP Marketing), exclude noise (fractional, freelance, intern, assistant), or build a boolean search with AND, OR, NOT, quotes, parentheses. Covers Sales Nav enums (Industry, Function, Seniority, Headcount, Type, Years, Language, Region), boolean-capable text filters (Keywords, Current/Past job title), plain text filters (First/Last name), and toggles (Changed jobs, Posted on LinkedIn, Past colleague, Follows your company). Maintained by La Growth Machine.
Plan and execute earned media outreach and journalist relationships by producing a Media Relations Pack (newsworthiness brief, media list, exclusive/embargo plan, pitch templates, outreach tracker, interview prep, press materials checklist). Use for PR, media outreach, press pitch, embargo, exclusive, press release, and journalist pitching. Category: Marketing.
Build grassroots political campaign strategies integrating music promotion, community networking, and multi-platform outreach. Use when creating independent MP campaigns, community advocacy campaigns, or grassroots political movements requiring music-driven promotion and social media automation.
Analyze a creator negotiation scenario and generate strategic response options with trade-off analysis and suggested language. This skill should be used when a creator counters with a higher rate, an influencer pushes back on deliverables, a negotiation stalls and you need to re-engage, a creator objects to exclusivity or usage rights terms, you need help responding to a creator's counter-offer, figuring out what to say when a creator asks for more money, handling a creator who wants fewer deliverables, drafting a response to a stalled creator deal, navigating a tricky influencer negotiation, or deciding whether to accept or counter a creator's rate. For estimating fair rates before negotiating, see creator-rate-estimator. For writing initial outreach messages, see creator-outreach-sequence-generator. For classifying a batch of creator replies, see reply-triage-classifier.
5 proven email writing frameworks for cold outreach - Do the Maths, Short-Trigger, Challenge of Similar Companies, Neutral Insight, and Leader Responsibilities. Use when writing cold emails, structuring outreach messages, or choosing the right framework for your ICP.
Run competitive displacement campaigns — find competitor customers, identify those ready to switch, and build targeted outreach with displacement-specific messaging. Use when targeting a competitor's install base, building a competitive takeout list, finding companies evaluating alternatives, or designing win-away campaigns. Do NOT use for general prospect list building (use /sales-prospect-list), competitive positioning/messaging frameworks (use /sales-positioning), or general outreach writing (use /sales-outreach).
Sendr platform help — AI-powered personalized outreach with lipsync video, dynamic landing pages, lead finder (479M+ contacts), and campaign sequencing. Use when setting up Sendr campaigns, lipsync video audio is out of sync, Sendr credits burning too fast, Lead Finder or Data Studio buttons are greyed out, dynamic pages not rendering for prospects, Sendr API or webhook integration not working, or Sendr Zapier automations failing. Do NOT use for general outbound strategy without a platform (use /sales-cadence), or general deliverability without Sendr (use /sales-deliverability).
LeadIQ platform help — Chrome extension-first B2B prospecting with AI outreach writing, champion tracking, and CRM enrichment via GraphQL API. Use when captured contacts from LinkedIn have wrong phone numbers, Salesforce sync keeps assigning leads to wrong accounts, Chrome extension freezes or won't load on LinkedIn, credits are burning too fast on phone lookups, HubSpot integration is too complex through Workato, or Scribe AI emails sound too generic. Do NOT use for building prospect lists across multiple tools (use /sales-prospect-list), general enrichment strategy across providers (use /sales-enrich), outbound sequence design (use /sales-cadence).
Automate WhatsApp mass messaging, group marketing, and TikTok/Instagram follower extraction for targeted outreach campaigns
Generate a complete multichannel outbound campaign — a full sequence of LinkedIn and email messages — from a natural-language brief. Use whenever the user wants to write an outreach campaign, create a prospecting sequence, draft a multichannel sequence, write cold emails and LinkedIn messages, build a social-selling, employee-advocacy or cold-outbound campaign, or rewrite an existing campaign. Triggers on: 'write me a campaign', 'build a sequence', 'multichannel campaign', 'cold outbound sequence', 'social selling', 'employee advocacy', 'post engagers outreach', 'webinar follow-up', 'LinkedIn + email sequence'. Produces 3 angle options, then the full sequence with every message ready to copy, calibrated to the campaign type and channel mix, and self-checked against copywriting quality standards. For SDR, BDR, RevOps, Growth, Head of Sales/Marketing and founders running outbound. Maintained by La Growth Machine.
Create and manage multi-step outreach sequences — LinkedIn messages, cold emails, and follow-ups with personalization. Use when asked to "send outreach", "create email sequence", "follow up with leads", "start a drip campaign", "send LinkedIn messages", "personalized outreach", or any automated multi-step communication workflow.
Generate a multi-touch outreach sequence for reaching creators across email, Instagram DM, TikTok DM, YouTube email, or X DM. This skill should be used when writing creator outreach messages, building an outreach sequence, drafting influencer DMs, creating a follow-up cadence for creators, writing cold outreach to influencers, generating partnership pitch messages, building a creator recruitment sequence, writing collab DMs, drafting outreach emails to creators, planning multi-touch creator outreach, or creating a creator outreach campaign. For building the brand context file first, see brand-context. For writing individual content briefs to send after a creator agrees, see content-brief-builder. For vetting creators before reaching out, see creator-vetting-scorecard.