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Found 138 Skills
Audit a landing page / marketing homepage against Marc Lou's 31 viral-product principles plus a visual craft-and-interaction lens, returning a defensible score out of 100, six category meters, a prioritized punch-list of concrete fixes, and ready-to-paste rewrites. Works on a live URL or a locally running app (renders desktop + mobile screenshots and reads the source). Use when the user invokes /landing-audit, says "audit my landing page / homepage", "viral audit", "review the landing page", "how's my homepage / page", "why doesn't my page convert", or asks what to fix on a landing page.
Write converting Product Hunt product descriptions. Use this skill to craft compelling descriptions that explain your product, engage readers, and drive action using proven copywriting formulas like AIDA, PAS, and FAB.
SaaS unit economics and growth strategy. Use for LTV, CAC, MRR/ARR analysis, payback period, churn analysis, Rule of 40, and SaaS financial modeling. Triggers on "unit economics", "ltv", "cac", "mrr", "arr", "churn", "saas metrics".
Form UX patterns, field types, multi-step wizards, and layout. Use when building forms, registration flows, or any data collection interfaces.
When the user wants to add or optimize trust badges, "Trusted by" logos, security seals, or social proof elements. Also use when the user mentions "trust badges," "trusted by," "security badges," "payment logos," "social proof," "trust seals," "SSL badge," "customer logos," "as seen in," or "trust signals."
When the user wants to implement, optimize, or use App Clips for app discovery and conversion. Use when the user mentions "App Clip", "app clip code", "mini app", "instant app", "App Clip card", "App Clip link", "no download required", "instant experience", or wants to understand how App Clips appear in App Store search. For general App Store discoverability, see aso-audit. For marketing campaigns, see ua-campaign.
Complete marketing strategy for Shopify stores. SEO, email marketing, paid ads, social media, conversion optimization, and retention tactics specifically tailored for Shopify/DTC brands.
Audit and optimize e-commerce landing pages for conversion. CTA placement, trust signals, page structure, copy optimization, and A/B testing strategy for product pages, collection pages, and campaign landing pages.
This skill provides universal quality standards for any custom task, ad-hoc request, or campaign step that does not have a specific pre-defined instruction set. Apply these standards to deliver world-class marketing assets regardless of task type.
Master Robert Cialdini's 6 (+1) Principles of Persuasion from "Influence: The Psychology of Persuasion" (1984). Ethically apply the psychology of compliance to marketing. Use when: Designing landing pages that convert; Writing sales copy and email sequences; Creating pricing and offer structures; Building testimonial and social proof strategies; Developing referral and loyalty programs
Applies behavioral science, cognitive biases, and psychological principles to marketing strategy, copy, pricing, and conversion optimization. Use when the user wants to improve persuasion in their copy, apply mental models to marketing decisions, understand why customers behave as they do, use psychology to improve conversion rates, or make any marketing more effective using behavioral science. Also triggers for 'loss aversion', 'social proof', 'scarcity', 'cognitive bias', 'Cialdini', 'Jobs to Be Done', 'behavioral design', or 'why do customers not buy'.
When the user wants to design, deploy, or measure Apple Custom Product Pages (CPP) — the alternate App Store product pages with different screenshots, preview videos, and promo text shown to users coming from specific URLs (typically ad campaigns or social posts). Use when the user mentions "Custom Product Page", "CPP", "alternate product page", "App Store URL variant", "ASA CPP", "campaign-specific landing page", "product page per audience", "App Store Connect CPP", "ppoUrl", "?cpp=" parameter, or "show different screenshots to different ad audiences". For App Store A/B tests on the default page, see ab-test-store-listing. For paid ad campaigns that route to CPPs, see apple-search-ads or ua-campaign.