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Found 163 Skills
Reference library of 35+ hook and headline tactic types. Use this when a user asks for hooks organized by tactic, wants to know which tactic to use for a given situation, or requests hooks "by tactic type." This defines what each tactic is and when to deploy it. Always pair with hook-writing for execution — tactics define the frame, psychological triggers are the mechanism inside the frame.
Use when writing any client-facing content, marketing copy, or communications. Use when AI output sounds generic, corporate, or lacks personality. Triggers on "sounds like AI", "lacks voice", "too generic", or when content could apply to any competitor.
25+ proven headline formulas that stop the scroll, capture attention, and drive clicks. Templates and examples for every situation. Use when: Writing headlines for landing pages, ads, or articles; Creating email subject lines that get opens; Crafting social media hooks; A/B testing headline variations; Overcoming headline writer's block
Write copy that sells NOW using Dan Kennedy's "No B.S." direct response marketing principles Use when: **Writing sales copy** that must generate immediate, trackable response; **Creating direct mail pieces**, sales letters, or landing pages for local businesses; **Designing marketing funnels** with clear offers at every stage; **Breaking free from "brand advertising"** that doesn't produce measurable ROI; **Building follow-up sequences** that convert leads into customers
Use when user asks to "write WeChat article", "create 公众号文章", "write media content", or needs engaging articles for WeChat Official Accounts. Applies Pyramid Principle, engaging hooks, and reader-focused writing.
Generate high-performing headline variations across different angles. Trigger on "headlines", "hooks", "ad copy", "email subject lines".
Compose high-converting emails using proven copy frameworks (PAS, AIDA, BAB, FAB, 4Ps). Generates subject line variants with scores, responsive HTML templates with dark mode support, plain-text fallback, and preheader recommendations. Optimized for cold outreach, newsletters, product launches, promotions, and transactional emails. Adapts to user context from email-profile.md.
When translating product details into messaging, climb a 4-rung ladder from Feature → Product Truth → Functional Benefit → Emotional Benefit. Forces every emotional claim to have a credibility chain back to a verifiable feature, beating messaging that's either too technical (specs without meaning) or too floaty (emotion without proof).
Write follow-up emails that re-engage without being annoying. Uses proven psychology for follow-up sequences. 42% of replies come from follow-ups.
Ensure all communication matches brand voice and tone guidelines. Use when creating marketing copy, customer communications, public-facing content, or when users mention brand voice, tone, or writing style.
A pattern for generating higher-quality output by iterating against explicit scoring criteria. Use for headlines, CTAs, landing page copy, social content, ad copy — anything where quality matters. Generate → Evaluate → Diagnose → Improve → Repeat.
Optimize the content of Official Accounts articles in local Markdown files to make them more suitable for Chinese users aged 16-50 to read on the WeChat Official Accounts Platform. It supports optimizing article structure, language expression, and typography, as well as improving opening attractiveness, paragraph rhythm, and end conversion. This skill is applicable when users need to optimize Official Accounts articles, improve Markdown content quality, and enhance article reading experience.