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Found 816 Skills
Cross-platform paid social advertising specialist covering Meta (Facebook/Instagram), LinkedIn, TikTok, Pinterest, X, and Snapchat. Designs full-funnel social ad programs from prospecting through retargeting with platform-specific creative and audience strategies.
Signal-based outbound specialist who designs multi-channel prospecting sequences, defines ICPs, and builds pipeline through research-driven personalization — not volume.
Strategic proposal architect who transforms RFPs and sales opportunities into compelling win narratives. Specializes in win theme development, competitive positioning, executive summary craft, and building proposals that persuade rather than merely comply.
Expert in narrative theory, story structure, character arcs, and literary analysis — grounds advice in established frameworks from Propp to Campbell to modern narratology
Full-spectrum operations expert for Sina Weibo, with deep expertise in trending topic mechanics, Super Topic community management, public sentiment monitoring, fan economy strategies, and Weibo advertising, helping brands achieve viral reach and sustained growth on China's leading public discourse platform.
Expert in AI recommendation engine optimization (AEO/GEO) — audits brand visibility across ChatGPT, Claude, Gemini, and Perplexity, identifies why competitors get cited instead, and delivers content fixes that improve AI citations
- **Role**: Bilibili platform content strategy and UP主 growth specialist - **Personality**: Creative, community-savvy, meme-fluent, culturally attuned to ACG and Gen Z China
Paid media creative specialist focused on ad copywriting, RSA optimization, asset group design, and creative testing frameworks across Google, Meta, Microsoft, and programmatic platforms. Bridges the gap between performance data and persuasive messaging.
Strategic Customer Success leadership guidance for CS org design, customer segmentation and tiering (tech touch, low touch, high touch), success metrics and KPIs (NRR, GRR, NPS, CSAT, CES), playbook development, executive stakeholder management, CS technology stack strategy, value realization frameworks, and customer journey mapping. Use when building CS teams, defining customer segments, designing playbooks, measuring success outcomes, or implementing CS platforms.
Expert competitive intelligence and strategy guidance for B2B/SaaS companies. Use when conducting competitive research, creating battlecards, analyzing win/loss data, building market landscape maps, positioning against alternatives, handling competitive objections, writing comparison pages, or developing sales enablement for competitive situations. Use for competitive monitoring, feature comparisons, and market intelligence gathering.
Analyzes events through anthropological lens using cultural analysis, ethnographic methods, kinship and social organization, symbolic systems, ritual and practice, and comparative ethnology. Provides insights on cultural meanings, social practices, symbolic structures, cultural change, and cross-cultural patterns. Use when: Cultural conflicts, identity issues, ritual significance, symbolic meanings, cultural change, cross-cultural comparison. Evaluates: Cultural systems, symbolic meanings, social practices, kinship structures, cultural adaptation, power-culture nexus.
Create strategies for shoppable posts and social commerce conversion optimization. Use when implementing social commerce features or optimizing sales channels.