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Found 1,913 Skills
Budget allocation and bidding strategy review across all ad platforms. Evaluates spend distribution, bidding strategy appropriateness, scaling readiness, and identifies campaigns to kill or scale. Uses 70/20/10 rule, 3x Kill Rule, and 20% scaling rule. Use when user says "budget allocation", "bidding strategy", "ad spend", "ROAS target", "media budget", or "scaling".
Use when writing R code that manipulates expressions, builds code programmatically, or needs to understand rlang's defuse/inject mechanics. Covers: defusing with expr()/enquo()/enquos(), quosure environment tracking, injection with !!/!!!/{{, symbol construction with sym()/syms(). Does NOT cover: data-mask programming patterns (tidy-evaluation), error handling (rlang-conditions), function design (designing-tidy-r-functions).
Meta Ads deep analysis covering Facebook and Instagram advertising. Evaluates 46 checks across Pixel/CAPI health, creative diversity and fatigue, account structure, and audience targeting. Includes Advantage+ assessment. Use when user says "Meta Ads", "Facebook Ads", "Instagram Ads", "Advantage+", or "Meta campaign".
Diagnoses what makes code complex and why, using the three-symptom two-root-cause framework. Use when code feels harder to work with than it should but the specific problem is unclear. This skill identifies WHETHER complexity exists and WHERE it comes from. Not for scanning a checklist of known design smells (use red-flags) or evaluating a specific module's depth (use deep-modules).
Infrastructure and development cost estimation for technical projects. Use when planning budgets, evaluating build vs buy decisions, or projecting TCO for architecture choices.
Generate comprehensive equity research snapshots combining analyst consensus estimates, company fundamentals, historical prices, and macroeconomic context. Use when researching stocks, comparing estimates to actuals, analyzing company financials, assessing equity valuations, or building investment cases.
NEVER escalate without investigation first. This is the Iron Law. Use when evaluating whether to escalate models, facing genuine complexity requiring deeper reasoning, novel patterns with no existing solutions, high-stakes decisions requiring capability investment. Do not use when thrashing without investigation - investigate root cause first. DO NOT use when: time pressure alone - urgency doesn't change task complexity. DO NOT use when: "just to be safe" - assess actual complexity instead.
Identify the first beachhead market segment for a product launch. Evaluates segments against burning pain, willingness to pay, winnable market share, and referral potential. Use when choosing a first market, targeting an initial customer segment, or planning market entry strategy.
Apply cognitive bias detection whenever the user (or Claude itself) is making an evaluation, recommendation, or decision that could be silently distorted by systematic thinking errors. Triggers on phrases like "I'm pretty sure", "obviously", "everyone agrees", "we already invested so much", "this has always worked", "just one more try", "I knew it", "the data confirms what we thought", "we can't go back now", or when analysis feels suspiciously aligned with what someone wanted to hear. Also trigger proactively when evaluating high-stakes decisions, plans with significant sunk costs, or conclusions that conveniently support the evaluator's existing position. The goal is not to paralyze — it's to flag where reasoning may be compromised so it can be corrected.
Framework for competitive landscape analysis across any industry. Use when creating competitor analysis, market positioning assessments, investment memos, strategic reviews, or any analysis requiring systematic evaluation of competitive dynamics. Triggers include requests for competitive landscape decks, peer comparisons, market structure analysis, strategic positioning assessments, and investment recommendations.
SOSTAC marketing plan builder — guides users through the complete 6-phase planning framework (Situation, Objectives, Strategy, Tactics, Action, Control) with deep guided interviews using industry-standard frameworks. Use when creating a marketing plan, starting marketing for a new brand, or when the marketing-agency coordinator routes here. Also use when the user mentions SOSTAC, marketing plan, situation analysis, marketing objectives, marketing strategy, or wants to plan before implementing any marketing activities. Begins with automated brand and competitor research using web browsing before the interview starts.
Evaluate FX carry trade opportunities by combining spot rates, forward points, interest rate differentials, volatility surface analysis, and historical price trends. Use when analyzing carry trades, comparing FX forward curves, assessing carry-to-vol ratios, or evaluating currency pair opportunities.