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Found 220 Skills
Digital PR and outreach specialist covering media relations, press releases, journalist outreach, HARO/Connectively, digital PR campaigns for link building, crisis communications, brand reputation management, and thought leadership placement. Use when the user wants to get media coverage, write press releases, pitch journalists, build backlinks through PR, manage a brand crisis, respond to negative press, get featured in publications, or build brand authority through earned media. Also triggers for media kits, press pages, spokesperson preparation, or brand reputation.
Generate a complete, ready-to-send creator campaign brief from a few inputs — product, platforms, deliverables, messaging, and audience. This skill should be used when writing a campaign brief, building an influencer brief, drafting a creator brief, generating a partnership brief, creating a brief for a product launch, putting together a campaign brief for a new launch, starting a new creator campaign, planning deliverables and content direction, or preparing any document that goes out to creators — even if the user does not call it a "brief." If the user needs brand context first, see brand-context. If the user needs content concepts after the brief, see creator-content-concept-generator. If the user needs outreach messages, see creator-outreach-sequence-generator. If the user needs to check content against the brief, see content-to-brief-compliance-checker.
Discovers creators for influencer marketing, creator marketing, and social media marketing campaigns; performs creator due-diligence analysis, retrieves outreach-ready contacts, and tracks campaign videos across YouTube, TikTok, and Instagram via the NoxInfluencer CLI. Use when the user needs creator discovery, creator evaluation, contact retrieval, or campaign monitoring.
Paste in a DM or email thread where partnership terms were discussed and receive a clean bulleted summary of all agreed terms formatted to send back to the creator for confirmation. This skill should be used when summarizing a creator conversation into agreed terms, extracting deal points from a DM thread, turning an email negotiation into a confirmation message, documenting what was agreed with an influencer, cleaning up a messy negotiation thread into clear terms, converting informal creator discussions into a written agreement summary, pulling terms from a back-and-forth DM exchange, creating a confirmation recap from a creator call or chat, formalizing a verbal deal with a creator, or drafting a terms confirmation message to send after a negotiation. For writing the initial outreach messages, see creator-outreach-sequence-generator. For negotiation strategy and counter-offer language, see creator-negotiation-assistant.
Product launch and go-to-market specialist covering launch strategy, ORB channel coordination, Product Hunt, press outreach, launch content, and ongoing announcement cadence. Use when the user wants to plan a product launch, feature announcement, release strategy, or go-to-market plan. Also triggers for 'launch plan', 'Product Hunt', 'go-to-market', 'GTM', 'beta launch', 'early access', 'launch checklist', 'press release', or 'announcement strategy'.
Create social media content optimized for Israeli audiences across Facebook, Instagram, TikTok, and LinkedIn. Use when user asks about Israeli social media strategy, Hebrew social posts, posting schedules for Israel, Hebrew hashtags, or Israeli Facebook group marketing. Covers platform-specific best practices, Israeli cultural references, and Hebrew copywriting for social. Do NOT use for paid ad campaigns, influencer outreach, or SEO content writing.
Weighted social-graph ranking for warm intro discovery, bridge scoring, and network gap analysis across X and LinkedIn. Use when the user wants the reusable graph-ranking engine itself, not the broader outreach or network-maintenance workflow layered on top of it.
Influencer and creator partnership specialist covering influencer identification, outreach, campaign management, UGC programs, affiliate influencer programs, and creator economy strategy. Use when the user wants to find influencers, plan influencer campaigns, write outreach messages, negotiate partnerships, create ambassador programs, develop UGC strategies, set up creator affiliate programs, or manage influencer relationships. Also triggers for micro-influencers, nano-influencers, brand ambassadors, sponsored content, creator collaborations, or influencer ROI.
PlutoBa platform help — AI influencer vetting and creator due diligence across TikTok, Instagram, and YouTube. Covers PlutoBa Score (7-dimension assessment), Deep Assessments (100+ posts, 300+ comments), fake follower detection, audience authenticity, brand safety risk scoring, rate benchmarking, AI-powered creator outreach, creator CRM, and campaign briefs. Use when worried an influencer's followers are fake, need to check if a creator is brand-safe before signing a deal, want to know what to pay an influencer, PlutoBa Score seems too low or too high, creator outreach templates aren't getting responses, unsure which PlutoBa plan fits your needs, or setting up PlutoBa for an agency with multiple brands. Do NOT use for influencer strategy across platforms (use /sales-influencer-marketing) or influencer discovery and search (use /sales-hypeauditor or /sales-modash).
Generate HeyGen presenter videos via the v3 Video Agent pipeline — handles Frame Check (aspect ratio correction), prompt engineering, avatar resolution, and voice selection. Required for any HeyGen video generation. Replaces deprecated endpoints with v3. Use when: (1) generating any HeyGen video (via API or otherwise), (2) sending a personalized video message (outreach, update, announcement, pitch, knowledge), (3) creating a HeyGen presenter-led explainer, tutorial, or product demo with a human face, (4) "make a video of me saying...", "send a video to my leads", "record an update for my team", "create a video pitch", "make a loom-style message", "I want to appear in this video", "generate a HeyGen video", "make a talking head video". Accepts avatar_id from heygen-avatar for identity-first HeyGen videos, or uses a stock presenter. Returns video share URL + HeyGen session URL for iteration. Chain signal: when the user wants to create/design an avatar AND make a video in the same request, run heygen-avatar first, then return here. Conjunctions to watch: "and then", "and immediately", "first...then", "X and make a video", "design [presenter] and record" = always CHAIN. If the user provides a photo AND wants a video, route to heygen-avatar first. NOT for: avatar creation or identity setup (use heygen-avatar first), cinematic footage or b-roll without a presenter, translating videos, TTS-only, or streaming avatars.
Use this skill when pricing, ranking, or researching X/Twitter KOLs for a creator marketing campaign, especially when the user provides handles, asks for batch KOL analysis, wants outreach recommendations, or wants an agent-native version of the KOL Pricing framework. Prefer UnifAPI MCP tools for public X data, then run the deterministic pricing workflow before drafting outreach.
Rank outreach campaigns by real revenue impact — which campaigns actually generated deals, pipeline, or meetings — by cross-referencing the user's La Growth Machine campaign data with their CRM deal data (HubSpot today). Use whenever the user wants to know which campaigns drove pipeline, compare campaign ROI, see which campaigns to continue / stop / adapt, audit campaign impact, review attribution, asks 'which of my campaigns is actually working', or wants a campaign performance ranking by deals or revenue. Triggers on: 'which campaigns drove pipeline', 'rank my campaigns by deals', 'campaign ROI', 'campaign impact', 'which campaigns to stop', 'which to scale', 'attribution review', 'pipeline by campaign'. Pulls live data from the La Growth Machine MCP and the HubSpot MCP when connected; works from pasted exports otherwise. For RevOps, Heads of Sales/Marketing, founders and growth leads doing campaign performance reviews. Maintained by La Growth Machine.