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Found 1,952 Skills
Design the structure of a website or product including sitemap, navigation, URL structure, content types, taxonomy, and labeling. Use this skill whenever the user asks to plan a sitemap, design navigation, structure URLs, define content types, build taxonomies, design site search, or organize content at the system level. Triggers on sitemap, site structure, navigation, IA, information architecture, URL structure, content types, taxonomy, categorization, breadcrumbs, hub pages, faceted navigation, site search, labeling. Also triggers when content is being created without a structural plan, or when an existing site's structure is being audited or restructured.
Design forms that convert, validate well, resist spam, and integrate cleanly with downstream systems. Use this skill when designing or auditing any form (contact, signup, checkout, multi-step, embedded), planning validation logic, fighting spam, choosing form tooling, or improving form conversion. Triggers on form design, form validation, form conversion, multi-step form, form spam, captcha, honeypot, form abandonment, signup form, contact form. Also triggers when form completion rates are low or spam is overwhelming.
Develop a content strategy covering editorial positioning, content pillars, formats, calendar, governance, and topical authority planning. Use this skill whenever the user wants to plan a content program, define content pillars, build an editorial calendar, structure topic clusters, set up content governance, or align content production with broader brand and SEO goals. Triggers on content strategy, content plan, editorial strategy, content pillars, content calendar, editorial calendar, topical authority, topic clusters, content governance, content roadmap, content production. Also triggers when the user is about to start producing content without a strategic plan.
Plan and run usability tests on existing or prototype designs including test design, task scripts, moderation, observation, and findings synthesis. Use this skill whenever the user wants to test usability, run a moderated test, run an unmoderated test, validate a design, find usability issues, or improve task completion. Triggers on usability test, usability testing, moderated test, unmoderated test, task script, think aloud, prototype testing, user testing, design validation, task completion. Also triggers when the user has built something and wants to know if real users can use it before shipping.
Designing meeting schedulers and booking experiences that qualify leads, set up calls well, and convert at higher rates than a generic Calendly link. Availability logic, qualification gating, prep automation, follow-up sequencing. Honest about any-time-friction (no qualification, just a booking link), interrogation-gate (so much qualification it scares users off), and qualified-fast-path (just enough qualification to set up the call well) patterns. Triggers on scheduler design, meeting booking, demo scheduling, sales call scheduling, calendar tool, booking page, qualification flow. Also triggers when sales team complains about cold demos, when booking conversion is poor, or when scheduler is being scoped for the first time.
Plan, manage, and optimize a domain portfolio. Use this skill for DNS architecture decisions, redirect strategies, registrar choice, parking unused domains, multi-site setups, and domain consolidation or split planning. Triggers on DNS, domain, registrar, redirect, parking, subdomain, apex, www vs non-www, multi-site, portfolio, hreflang setup, domain migration. Also triggers when planning a new site that needs domain decisions made before launch.
Design a structured onboarding experience that gets new team members productive in 30, 60, and 90 days. Use when a new hire is joining, when contractors or agency partners need to ramp up, when an existing team is restructuring and members are switching focus, or when current onboarding feels chaotic and slow. Also triggers when one person owns all the tribal knowledge and you need to capture it, when you keep losing people in their first 90 days, or when a new project has many fresh members joining at once. Useful for engineering, design, product, marketing, and operations roles.
Review web application code for bugs, security issues, performance problems, and stack-specific anti-patterns. Use this skill whenever the user wants to review code, debug a production issue, investigate a build failure, audit security, or check a PR before merging. Triggers on code review, review my code, debug, build error, broken, not working, why is X failing, check this code, security check, PR review, audit code, refactor. Also triggers when investigating 4xx or 5xx errors, deploy failures, environment variable issues, and CMS integration problems.
Walk the user through four directional axes (tone register, aesthetic philosophy, audience relationship, sensory ambition) and produce a structured aesthetic brief that downstream skills consume as required input. This is the aesthetic depth layer, distinct from `creative-brief` which covers the operational kickoff (scope, audience, deliverables, constraints). Use this skill when a project needs aesthetic coherence across many small decisions and the user has not yet articulated direction beyond a vague feeling. The brief becomes a reference that content, copy, design, and art-direction skills check against when producing output. Triggers on creative direction, aesthetic direction, set the aesthetic, define the visual direction, what's the vibe, what's the tone, the four axes, tone register, aesthetic philosophy, audience relationship, sensory ambition, our visual register. Also triggers when multiple downstream aesthetic-producing skills are about to run and need a shared brief to maintain coherence. Does NOT fire when the user needs a general kickoff brief covering scope and constraints (use `creative-brief` instead), for tactical single-piece work, when the user already has complete aesthetic direction documented, for purely functional output, or for production-stage work where direction is locked.
Cross-format content adaptation. Turning one substantial piece into many derivative formats (blog series, email sequences, social posts, webinars, podcasts, video shorts) without losing the original's value or producing AI-slop variants. The discipline of adaptation per medium rather than mass-blast distribution. Triggers on content repurposing, content adaptation, cross-format content, content atomization, content multiplication, content distribution across formats, source-piece-to-derivative, video shorts from blog, email from whitepaper, podcast from article, blog series from research. Also triggers when a flagship piece is shipping but the team has not planned how to extend it across formats, when repurposing is happening but the derivatives feel mass-produced, or when AI-assisted repurposing is producing slop variants of strong source pieces.
Build customer journey maps and service blueprints that visualize the end-to-end user experience including touchpoints, emotions, friction, and underlying systems. Use this skill whenever the user wants to map a customer journey, build a service blueprint, identify friction across an experience, align teams on the user experience, or visualize touchpoints and pain points. Triggers on customer journey, journey map, service blueprint, user journey, experience map, touchpoint analysis, friction map, journey audit, end-to-end experience, customer experience map. Also triggers when the team has departmental views of users but no shared map of what the experience actually feels like.
How to read experiment results without fooling yourself. Confidence intervals, p-values, multiple testing, sequential testing, CUPED, heterogeneous treatment effects, ratio metrics, network effects, dashboard reconciliation, and the interpretation failures that produce confidently wrong shipping decisions.