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Found 210 Skills
Applies the StoryBrand SB7 Framework from Building a StoryBrand by Donald Miller. Use when writing website copy, crafting brand messaging, creating marketing materials, building sales funnels, or designing email campaigns. The SB7 Framework positions the customer as the hero and the brand as the guide across 7 story elements. Triggers include 'how should we write our website', 'our messaging is confusing', 'customers don't understand what we do', 'how do I write a tagline', 'what should our homepage say', 'nobody reads our emails', 'how do I create a lead generator', 'our marketing isn't working but our product is good'. NOT for growth channel selection (use Traction), not for product positioning against competitors (use Obviously Awesome), not for pricing (use Monetizing Innovation).
Use this skill when the user requests to "generate cover", "cover copy", "XHS title", "optimize title", says "help me write a cover", or needs Xiaohongshu cover text and title variants. Based on cognitive psychology and behavioral economics, it identifies content types and authoritative elements, automatically selects driving strategies, and outputs three versions of solutions: aggressive, balanced, and conservative. Each version includes cover copy plus 3 titles, accompanied by four-dimensional ratings and A/B testing suggestions. Do NOT trigger this skill for scenarios like writing video scripts (use li-writer) or optimizing openings (use li-opening).
Generate headline candidates from a story's raw facts: news-style headlines, press-release headlines, and pitch subject lines. A pure generation skill — it finds the charge in the facts, then runs ten proven moves (consequence, picture, number-as-hero, two-beat turn, naming, reader's-own-story, open question, voice, sound, sized claim), each calibrated by real, verified headlines that made history.
Creates compelling product copy for e-commerce listings. Use when the user asks about product descriptions, e-commerce copy, product pages, marketplace listings, or converting features to benefits.
Ensure all communication matches brand voice and tone guidelines. Use when creating marketing copy, customer communications, public-facing content, or when users mention brand voice, tone, or writing style.
Generate high-converting startup landing page copy inspired by top YC companies. Use when the user asks to write, improve, or critique a startup landing page, hero section, tagline, value proposition, CTA, or any above-the-fold copy.
Optimize the content of Official Accounts articles in local Markdown files to make them more suitable for Chinese users aged 16-50 to read on the WeChat Official Accounts Platform. It supports optimizing article structure, language expression, and typography, as well as improving opening attractiveness, paragraph rhythm, and end conversion. This skill is applicable when users need to optimize Official Accounts articles, improve Markdown content quality, and enhance article reading experience.
Create ridiculously good content using Ann Handley's "Everybody Writes" methodology—practical, reader-focused writing that serves your audience and achieves your goals. Use when: **Write blog posts** that engage and convert readers; **Create email content** that gets opened and clicked; **Craft social media posts** that stop the scroll; **Develop website copy** that speaks to your audience; **Write thought leadership** that builds credibility
Build high-converting landing pages with proven structure, persuasive sections, and best practices. From hero to footer—every element optimized. Use when: Writing landing pages from scratch; Improving existing underperforming pages; Creating templates for repeatable page types; Structuring lead gen, sales, or product pages; Reviewing pages for conversion optimization
Creates and refines Founder Story and brand narrative content for DTC/independent stores selling founder-driven products (e.g. handcrafted leather, artisan sauces, small-batch goods). Use whenever the user mentions founder story, brand story, about page, origin story, artisan brand, handcrafted brand, "who we are" copy, brand voice, mission/vision for a product brand, landing page hero narrative, PDP brand block, or wants to differentiate through authenticity and founder-led storytelling—even if they do not say "founder story" explicitly. Output structured narrative frameworks, placement guidance, and ready-to-use copy aligned with DTC best practices.
Writes marketing copy for landing pages, emails, and social media posts. Use when creating promotional content, sales copy, or brand messaging.
Use when writing any client-facing content, marketing copy, or communications. Use when AI output sounds generic, corporate, or lacks personality. Triggers on "sounds like AI", "lacks voice", "too generic", or when content could apply to any competitor.