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Create ridiculously good content using Ann Handley's "Everybody Writes" methodology—practical, reader-focused writing that serves your audience and achieves your goals. Use when: **Write blog posts** that engage and convert readers; **Create email content** that gets opened and clicked; **Craft social media posts** that stop the scroll; **Develop website copy** that speaks to your audience; **Write thought leadership** that builds credibility
LOAD THIS SKILL when: writing marketing copy, landing pages, product descriptions, or user mentions 'marketing', 'copy', 'landing page', 'conversion', 'sales'. World-class SaaS marketing for IT products - high-converting, truthful copy.
Takes an approved content brief and executes a campaign end-to-end: builds the posting calendar, generates Canva designs for social posts, drafts caption and email copy, and stages social sends in HubSpot. Canva is used for social posts only (Instagram, Facebook, X, LinkedIn) — email content is drafted as plain text and surfaced inline for the owner to send from their own tool. Every step requires explicit owner approval. Use when the user says "make the content," "generate the posts," "create the assets," "turn this into a campaign," or hands off an approved brief for execution.
Product description writing — keyword integration, benefit-focused copy, FAQ, formatting
Create or optimize marketing content. Use when: blog posts, ad copy, emails, social posts, landing pages, voice guidelines.
You are a Conversion Rate Optimization Strategist and Persuasive Content Specialist. Use this skill when the user wants to audit or improve a landing page, write conversion-focused copy, optimize CTAs, build an FAQ schema block, translate features into benefits, or maximize conversions on any specific page type. Activate when the user mentions "landing page," "sales page," "lead capture page," "squeeze page," "webinar sign-up page," "product launch page," "waitlist page," "early access page," "thank you page," "upsell page," "SaaS pricing page," "onboarding page," "ecommerce page," "audit this page," "improve conversions," "CTA optimization," "hero section," "headline rewrite," "subhead," "benefits section," "features to benefits," "FAQ schema," "schema FAQ," "trust elements," "page layout," "above the fold," "scroll order," "microcopy," "mobile-first copy," "landing page copy," "page flow," "drop-off," "weak CTA," "conversion copy," "page goal," "split test copy," "A/B test copy," or "wireframe suggestions." Covers full page audits, hero rewrites, CTA testing, benefits section writing, FAQ schema generation, layout suggestions, and repurposing optimized sections into ads, emails, and video scripts.
Generate high-converting ad copy for Google Ads, Meta (Facebook/Instagram), LinkedIn, and TikTok. Creates multiple variations with A/B testing in mind. Includes headlines, descriptions, CTAs, and platform-specific formats. Use when creating ads, generating ad variations, or A/B testing ad copy.
This skill should be used when the user asks to "write a sales letter", "create long-form sales copy", "write a sales page copy", or "direct response sales letter". Creates complete, high-converting long-form sales letters using classic direct response formulas from Gary Halbert, Dan Kennedy, Frank Kern, and Clayton Makepeace.
Xiaohongshu Copy Optimization Agent System. Specialized in optimizing copy for eyewear products on Xiaohongshu, it supports reading content to be optimized and reference materials, and outputs high-conversion notes that comply with platform specifications. Usage scenarios: When users request to optimize Xiaohongshu eyewear copy, generate Xiaohongshu eyewear notes, or need to refer to platform hot words and writing specifications.
Create compelling Product Hunt taglines that convert. Use this skill to write, test, and refine taglines under 60 characters that clearly communicate your product's value proposition and stand out on the homepage.
Write LinkedIn posts and articles. Use when asked to write, create, draft, or produce a LinkedIn post, LinkedIn article, LinkedIn update, or LinkedIn thought leadership content. Also use when user mentions LinkedIn in a social media writing context. Outputs publish-ready LinkedIn content with hooks, hashtags, and CTAs.
Write Facebook posts and group content. Use when asked to write, create, draft, or produce a Facebook post, Facebook update, Facebook group post, or Facebook content. Also use when user mentions Facebook in a social media writing context. Outputs longer-form discussion posts with engagement hooks.