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Found 219 Skills
Apply Upper Echelons Theory (Hambrick and Mason, 1984) to analyze how top management team characteristics — demographics, experiences, values — shape strategic choices and organizational outcomes. Use this skill when the user needs to evaluate TMT composition effects on strategy, predict strategic direction from leadership profiles, assess whether managerial discretion enables or constrains executive influence, or when they ask 'does leadership background matter for strategy', 'how does TMT composition affect decisions', or 'why did this management team make that choice'.
Apply social network analysis concepts including nodes, ties, centrality, structural holes, and strong/weak ties to map and analyze relationship structures. Use this skill when the user needs to understand influence patterns in an organization, identify key connectors, analyze information flow, or map stakeholder relationships — even if they say 'who are the influencers', 'how does information spread here', or 'map the relationships in our team'.
Documents stakeholder needs, concerns, and influence for a project or initiative. Use when starting projects, managing complex stakeholder relationships, or ensuring alignment across organizational boundaries.
Generate 5-10 tailored content concepts for a creator partnership that feel native to the creator's style rather than brand-dictated. This skill should be used when brainstorming content ideas for a creator campaign, generating influencer content concepts, ideating creator deliverables, coming up with content angles for an influencer partnership, developing video concepts for TikTok or Reels or YouTube Shorts, creating content hooks for a creator collab, building a concept menu for a creator brief, generating native-feeling content ideas for a sponsored post, or planning what a creator should actually make. For writing the full content brief after selecting concepts, see content-brief-builder. For building the campaign brief that precedes content planning, see campaign-brief-generator. For adapting a single concept across platforms, see multi-platform-format-adapter.
Auto-update GTME portfolio when HubSpot deals close. Links deal outcomes (won/lost, revenue, cycle time) to the skills, automations, and outreach that influenced them — building VP BD transition evidence automatically. Runs daily at 7am CST or on-demand. Use when: 'portfolio update', 'deal closed', 'link deal to portfolio', 'gtme evidence', 'what did I influence', 'career evidence', 'transition tracker'.
Social listening and brand monitoring strategy — monitoring, Boolean queries, sentiment, competitive intel, crisis detection, AI visibility monitoring, LLM brand mentions. Platform comparison (Meltwater, Brandwatch, Talkwalker, Brand24, Sprout Social, Mention, Hootsuite, BrandJet, Influencity), monitoring setup (keywords, sources, alerts), sentiment analysis, competitive benchmarking (share of voice), crisis detection (real-time alerts, escalation), consumer insights, and reporting. Use when you don't know what people are saying about your brand, competitors are getting mentioned more than you, negative sentiment is spiking and you need to understand why, you're missing PR crises until it's too late, you can't tell if your brand shows up in AI/LLM answers, or you need to pick the right social listening tool. Do NOT use for platform-specific config (use /sales-meltwater), influencer discovery (use /sales-influencer-marketing), social media publishing/scheduling, or SEO keyword research (use /sales-semrush).
Social media management strategy — publishing, scheduling, content calendars, engagement workflows, analytics, team collaboration, tool comparison (Sprout Social, Hootsuite, Buffer, Agorapulse, Sendible, Later, Brandwatch, Meltwater Engage, Influencity, Pallyy, Statusbrew, Sociality.io, Loomly, Planable). Use when social posts aren't getting engagement, you're spending too much time manually publishing, your content calendar is chaotic, you don't know when to post for best reach, DMs and comments are piling up unanswered, team approval workflows are slowing you down, or you can't prove social media ROI. Do NOT use for platform-specific config (use /sales-later, /sales-sproutsocial, /sales-meltwater, /sales-brandwatch, or /sales-influencity), social listening strategy (use /sales-social-listening), influencer marketing (use /sales-influencer-marketing), or paid social ads (use /sales-retargeting or /sales-b2b-advertising).
Guides building, deploying, troubleshooting, and installing Atlassian Forge apps — custom extensions built with the Forge CLI (forge create, forge deploy, forge install). Use when the user wants to create a Forge app (issue panels, dashboard gadgets, Confluence macros, global pages), is encountering Forge CLI errors or deployment issues (e.g. forge install failures, environment errors), or needs help with Forge-specific concepts like resolvers, UI Kit, manifest scopes, or developer spaces. Do not use for general Jira configuration, automation rules, JQL queries, or Atlassian REST API usage outside of a Forge app context.
Use this skill when the user asks for creative thinking (including naming it or directing use/apply/run with obvious misspellings; decisive) or wants divergent ideation—fluency, flexible perspectives, novel combinations, and elaboration, with optional light convergence. Use when they want fresh ideas, blue-sky options, reframes, or more variety before committing, including casual or messy prompts. Skip when they want a single delivered answer with no exploration, audit-only teardown with no generation asked for, or purely mechanical execution.
Normalize messy creator campaign metrics from multiple sources into a single clean table with standardized field names ready to merge into your master tracker. This skill should be used when cleaning up influencer metrics, standardizing campaign data from multiple platforms, normalizing creator performance numbers, merging metrics from Instagram and TikTok and YouTube into one sheet, formatting messy analytics exports, preparing campaign data for a master spreadsheet, converting raw platform stats into a consistent format, combining metrics from different reporting tools, deduplicating creator data from multiple sources, fixing inconsistent column names across exports, or cleaning up a metrics dump before reporting. For calculating engagement rates, see engagement-rate-calculator-benchmarker. For full campaign reports, see campaign-roi-calculator. For parsing a single Story screenshot, see story-metrics-screenshot-parser.
Input a creator's original caption or script and receive 3-5 adapted ad copy variations optimized for awareness, consideration, and conversion objectives. This skill should be used when adapting creator content for paid ads, turning organic creator posts into ad copy, writing whitelisted ad variations from influencer content, creating spark ad captions from creator videos, generating partnership ad copy from UGC, converting creator scripts into paid media copy for Meta or TikTok, building ad copy variations by funnel stage from creator content, repurposing influencer captions for paid social, or writing ad text for boosted creator posts. For getting usage rights before running ads, see usage-rights-guide. For building content concepts before the creator films, see creator-content-concept-generator. For adapting content across organic platforms, see multi-platform-format-adapter.
Generate a paid social creative brief from a whitelisted or Spark Ad creator post, covering hook analysis, messaging angle, audience targeting, caption variants, and placement recommendations. This skill should be used when turning a creator post into a paid ad brief, writing a creative brief for whitelisted content, briefing the paid team on creator content, generating Spark Ads briefs from organic posts, creating paid media briefs from influencer content, translating UGC into a paid social strategy, building a media buyer brief from a creator video, preparing whitelisted content for ad spend, or generating placement recommendations for boosted creator content. For adapting captions into ad copy variants, see paid-ad-copy-adapter. For organic repost captions, see organic-repost-caption-writer. For FTC compliance, see ftc-disclosure-spot-checker.