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Found 18 Skills
Apple Search Ads (ASA) deep analysis for mobile app advertisers. Evaluates campaign structure, bid health, Creative Sets, MMP attribution, budget pacing, TAP coverage (Today/Search/Product Pages), and goal CPA benchmarks by country. Use when user says "Apple Search Ads", "ASA", "App Store ads", "Apple ads", "Search Ads", or is advertising a mobile app on iOS.
Reference benchmarks for CAC, CPL, ROAS, and payback across channels and segments.
Create and optimize paid advertising campaigns across platforms
Use when establishing measurement frameworks, dashboards, and optimization rhythms for live campaigns.
Use when crafting tiered ABM messaging, offers, and creative variants.
Apply systematic problem-solving techniques for marketing challenges including campaign complexity (simplification cascades), creative blocks (collision-zone thinking), recurring campaign patterns (meta-pattern recognition), assumption constraints (inversion exercise), audience scale uncertainty (scale game), and dispatch when stuck. Techniques derived from proven problem-solving frameworks adapted for marketing execution.