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Found 143 Skills
Guided journey from a live website that underperforms to a prioritized, evidence-backed backlog of conversion, usability, message, and speed fixes - each shipped as a testable experiment. Orchestrates eight skills phase by phase - cro-methodology, ux-heuristics, refactoring-ui, web-typography, storybrand-messaging, high-perf-browser, made-to-stick, design-everyday-things - asking the user questions at every decision point and recording results in the project docs/ folder (WEBSITE.md, DESIGN.md, EXPERIMENTS.md, IMPROVE-WEBSITE-PLAN.md) so the journey resumes across sessions. Use when the user wants to fix a landing page that isn't converting, diagnose why visitors leave, audit for clarity and usability, or says 'the homepage feels off but a redesign didn't help'. Do not use with no site yet - use create-website; if it converts but needs more traffic or leads, grow-website; if the friction is in a product app, not the marketing site, improve-app. For one framework in isolation, invoke that skill directly.
Use this skill when users need to design a sales funnel, map a value ladder, or create a customer journey. Activates for "build my funnel," "design a funnel," "create a value ladder," or when planning landing page sequences.
Polish and refine existing marketing copy for clarity, impact, and conversion
Comprehensive marketing audit and analysis skill. Integratively utilize all marketing-related skills. Usage scenarios: (1) Overall marketing audit (2) Pre-launch comprehensive inspection (3) Growth strategy review (4) Competitor analysis (5) Formulation of comprehensive improvement plans. Trigger examples: "Conduct a comprehensive investigation and review of marketing aspects", "Marketing audit", "Pre-launch check", "Develop a growth strategy", "Marketing improvement plan"
Complete App Store Optimization (ASO) toolkit for researching, optimizing, and tracking mobile app performance on Apple App Store and Google Play Store
Grows an email list or newsletter audience — lead magnets, content upgrades, cross-promotion, referral programs, social-to-email conversion, SEO-to-email, viral loops, opt-in optimization. Use when growing a subscriber list, creating lead magnets, setting up referral programs, optimizing opt-in forms, or converting social followers to email subscribers. Do NOT use for sending emails to your list (use /sales-email-marketing), monetizing your newsletter (use /sales-newsletter), or platform-specific setup (use /sales-kit, /sales-mailchimp, etc.).
Build and optimize sales funnels — strategy, structure, conversion optimization, A/B testing, and analytics. Use when building a funnel, optimizing conversion rates, designing upsell/downsell flows, choosing a funnel builder, or planning a launch funnel. Do NOT use for email marketing sequences (use /sales-email-marketing), checkout-specific optimization (use /sales-checkout), or webinar funnels (use /sales-webinar). For Groove-specific help, use /sales-groove.
This skill should be used when the user asks to "create an event registration funnel", "build an event landing page", "workshop registration", "conference signup page", or mentions event registration, workshop signups, or conference landing pages. Creates event registration funnels that maximize signups and attendance.
This skill should be used when the user asks to "write email sequences", "create email campaigns", "welcome series", "launch sequence", "nurture sequence", or "email marketing automation". Creates complete, high-converting email sequences for all stages of the customer journey including welcome, nurture, launch, winback, and transactional emails.
Expert VSL (Video Sales Letter) and product marketing video storyboard writer. Use when creating sales videos, product demos, explainer videos, social media video content, or marketing video scripts. Use when asked to "write a video script", "create a VSL", "storyboard a sales video", or "script a product demo". Produces storyboard scripts optimized for handoff to motion designer and Remotion video production.
Use this skill when writing persuasive, conversion-focused copy—landing pages, product descriptions, ads, sales emails, or any content designed to move someone to action. Trigger phrases: 'write copy for my landing page', 'describe this product', 'write an ad for'. Do NOT use for informational content, technical documentation, or long-form editorial writing.
Write landing page copy with attention to the hero, value proposition, social proof, objection handling, and conversion-focused CTAs. Use this skill whenever the user wants to write a landing page, sales page, hero section, or any conversion-focused web copy. Triggers on landing page, sales page, hero copy, value proposition, headline, subheadline, hero section, CTA copy, conversion copy, opt-in page, squeeze page. Also triggers when the user has a marketing campaign or product launch needing dedicated conversion copy.