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Found 34 Skills
Comprehensive analytics audit of website codebase to identify trackable elements and assess analytics readiness. Use when users want to "audit my analytics", "scan for trackable elements", "find what I can track", "analyze my website for tracking opportunities", or before implementing GTM tracking. Scans HTML/JSX/TSX/Vue for all clickable elements (buttons, links, forms, etc.), identifies existing tracking code, evaluates DOM structure for analytics, and provides recommendations. Acts as senior frontend engineer with GA4 expertise.
Analytics tracking, interpretation, funnel analysis, product metrics, and ROI measurement. Use when setting up GA4/GTM tracking, interpreting analytics data, analyzing conversion funnels, calculating ROI, or measuring product engagement. Triggers on "analytics," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "tracking plan," "funnel analysis," "conversion rates," "user flow," "cohort analysis," "retention," "product metrics," "North Star metric," "ROI," "break-even," "payback period," "investment analysis," "validate my funnel," "why isn't my funnel converting," or "executive financial report." For A/B test setup, see ab-test-setup.
Complete skill for the Analyzify Shopify analytics and tracking app. Covers all Analyzify MCP features and workflows. Trigger when the user wants to: check store info, view workspace details, query Google Analytics 4 data, run GA4 reports, check GA4 traffic, query Google Search Console data, view search performance, top queries, query Google Ads campaigns and performance, view ad spend and ROAS, access Shopify store data via Admin API, list products, collections, orders, query historical analytics reports, campaign attribution, traffic trends, check connected accounts, view API key capabilities, or any Analyzify-related task. Covers questions like: "what is my store", "what is my space ID", "show my GA4 traffic", "top search queries this week", "how are my Google Ads performing", "list my products", "show campaign attribution", "compare organic vs paid traffic", "what accounts are connected", "what plan am I on", "show my store dashboard", "daily sessions this month". All operations use MCP tools: execute_graphql, execute_report_graphql, introspect_schema, introspect_report_schema.
Set up, audit, and debug analytics tracking implementation — GA4, Google Tag Manager, event taxonomy, conversion tracking, and data quality. Use when building a tracking plan from scratch, auditing existing analytics for gaps or errors, debugging missing events, or setting up GTM. Trigger keywords: GA4 setup, Google Tag Manager, GTM, event tracking, analytics implementation, conversion tracking, tracking plan, event taxonomy, custom dimensions, UTM tracking, analytics audit, missing events, tracking broken. NOT for analyzing marketing campaign data — use campaign-analytics for that. NOT for BI dashboards — use product-analytics for in-product event analysis.
Google Analytics 4, Search Console, and Indexing API toolkit. Analyze website traffic, page performance, user demographics, real-time visitors, search queries, and SEO metrics. Use when the user asks to: check site traffic, analyze page views, see traffic sources, view user demographics, get real-time visitor data, check search console queries, analyze SEO performance, request URL re-indexing, inspect index status, compare date ranges, check bounce rates, view conversion data, or get e-commerce revenue. Requires a Google Cloud service account with GA4 and Search Console access.
Interpret GA4 and GSC data with benchmarks, status indicators, and actionable insights
Expert in conversion tracking architecture, tag management, and attribution modeling across Google Tag Manager, GA4, Google Ads, Meta CAPI, LinkedIn Insight Tag, and server-side implementations. Ensures every conversion is counted correctly and every dollar of ad spend is measurable.
Query GA4 reports (users, sessions, conversions, funnels, realtime), manage properties / data streams / key events / custom dimensions / audiences / access bindings, and send Measurement Protocol events via the `ga4` CLI. Use this skill whenever the user mentions GA4, Google Analytics, property IDs starting with `properties/`, tracking events, engagement or traffic metrics, attribution, conversions, key events, audiences, BigQuery links, access roles, or realtime users — even if they don't explicitly say "GA4". Do not use for Google Search Console (see google-search-console skill) or generic web analytics where the source isn't GA4 (ask first).
AI-powered GA4 + GTM event tracking automation — analyzes sites, designs event schemas, syncs GTM containers, runs preview verification, and publishes tracking implementations.
Privacy-by-design analytics setup for clients operating under Uganda's Data Protection and Privacy Act 2019, Kenya's Data Protection Act 2019, and international frameworks (GDPR, CCPA). Covers cookie consent implementation, GA4 privacy configuration, data minimisation, and WhatsApp data governance. Invoke when setting up GA4 for a new client, configuring cookie consent banners, advising on analytics data governance, or when a client asks about data protection compliance for their digital channels. Does not replace legal counsel — flags compliance requirements and provides implementation guidance.
Cross-platform attribution health audit covering AdAttributionKit (iOS view-through 24h post-impression, WWDC 2025 configurable windows), GA4 attribution models (data-driven vs last-click), Consent Mode V2 enforcement, server-side attribution stitching, MMP integration health, and cross-device / cross-platform attribution. Use when user says attribution audit, attribution model, AdAttributionKit, AAK, view-through attribution, GA4 attribution, Consent Mode V2, conversion window, attribution window, MMP audit, AppsFlyer audit, Adjust audit, Branch audit, Singular audit, cross-device attribution, or cross-platform attribution.
When the user wants to build, audit, or standardize UTM parameters for Google Ads campaigns — generating UTM URLs, setting up naming conventions, using dynamic value insertion, choosing between auto-tagging and manual UTMs, or ensuring GA4 channel grouping works correctly. Triggers on 'UTM', 'UTM parameters', 'UTM generator', 'UTM builder', 'tracking URL', 'campaign tracking', 'auto-tagging', 'GCLID', 'UTM naming convention', 'GA4 source medium', 'utm_source utm_medium utm_campaign', 'build UTM links', or 'Google Ads tracking links'. For conversion action setup in Google Ads see google-ads-conversion-tracking.