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Found 35 Skills
Apply Consumer Culture Theory to analyze consumption as a cultural practice shaped by identity, marketplace cultures, and ideology. Use this skill when the user needs to interpret consumer behavior through cultural lenses, analyze brand communities or subcultures of consumption, decode marketplace ideologies, or when they ask 'why do consumers behave this way culturally', 'what does this consumption mean', or 'how does identity shape buying'.
Route multi-step marketing, product, or business challenges to the right sequence of ClawFu skills. Recommends which frameworks to combine, in what order, with handoff outputs between steps. Use when: planning a product launch end-to-end, combining positioning + offers + launch skills, running a customer-validation sprint, creating a content strategy pipeline, deciding which skills to chain for a complex project, or orchestrating a sales-enablement playbook.
Create detailed buyer personas and Ideal Customer Profiles (ICP) for B2B and B2C marketing. Generates comprehensive profiles with demographics, psychographics, pain points, goals, objections, and messaging strategies. Use when defining target audience, creating ICP, or developing customer profiles.
Get featured in Product Hunt newsletters. Use this skill to understand newsletter criteria, craft effective pitches, and maximize visibility through PH editorial coverage.
Provides brand messaging architecture, value proposition, and brand pillar development frameworks including Peep Laja's Message Layers, Osterwalder's Value Proposition Canvas, Geoffrey Moore positioning template, April Dunford's Five Components, StoryBrand SB7, Andy Raskin's Strategic Narrative, the Messaging House, and MECLABS quality tests. Auto-activates during messaging framework development, value proposition creation, and brand pillar definition. Use when discussing messaging architecture, value proposition, brand pillars, message layers, messaging house, messaging hierarchy, elevator pitch, Peep Laja, Geoffrey Moore, April Dunford, StoryBrand, Andy Raskin, or MECLABS.
Helps develop ad concepts from hooks or ideas for paid social campaigns. Use when the user has a hook or idea and wants to build it into a full ad concept. Triggers: "ad concept", "creative concept", "campaign idea", "ad direction", "concept brief", "creative brief", "develop this hook", "build out this idea", "paid social concept"
When the user wants to plan PR, write a press release, or manage media relations. Also use when the user mentions "PR," "press release," "media relations," "news release," "journalist," "media coverage," "product announcement," or "earned media."
When the user wants to set up, optimize, or manage Reddit Ads. Also use when the user mentions "Reddit Ads," "Promoted Posts," "subreddit targeting," "Reddit advertising," or "Reddit communities."
When the user wants to plan, implement, or optimize affiliate marketing strategy. Also use when the user mentions "affiliate marketing," "affiliate program strategy," "CPS model," "affiliate recruitment," "commission structure," "affiliate partners," "affiliate network," "affiliate tracking," "affiliate commission," or "partner marketing."
Generates an evidence-calibrated product or marketing persona using the canonical v2.5 output contract. Use when shaping artifact perspective, stress-testing decisions, or framing product and GTM strategy.
Apply Cialdini's six principles of persuasion — Reciprocity, Commitment/Consistency, Social Proof, Liking, Authority, and Scarcity — to analyze or design influence strategies. Use this skill when the user needs to make messaging more persuasive, analyze why a campaign works or doesn't, design sales or marketing copy, or understand social influence tactics — even if they say 'how do we convince people', 'why is this ad effective', or 'make this more persuasive'.
Apply the Bass Diffusion Model (1969) to forecast innovation adoption using innovation and imitation coefficients. Use this skill when the user needs to forecast new product adoption curves, estimate market penetration timing, calibrate launch strategy based on diffusion dynamics, or when they ask 'how fast will this spread', 'when does adoption take off', or 'what is the expected S-curve'.