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Found 30 Skills
Build and execute customer retention strategies for a solopreneur business. Use when reducing churn, improving customer lifetime value, building loyalty programs, re-engaging inactive users, or creating retention-focused product and communication strategies. Covers churn analysis, retention cohorts, lifecycle marketing, win-back campaigns, and loyalty mechanics. Trigger on "customer retention", "reduce churn", "keep customers", "improve retention", "churn rate", "customer loyalty", "win-back campaign".
Set and track goals for a solopreneur business using OKRs (Objectives and Key Results) and related frameworks. Use when defining business goals, creating quarterly or annual targets, building KPIs, tracking progress, or aligning daily work with strategic direction. Covers OKR methodology adapted for solo operators, goal hierarchy (vision → annual → quarterly → weekly), and review cadences. Trigger on "set goals", "OKRs", "business goals", "quarterly goals", "KPIs", "goal setting", "how to track progress", "annual goals", "prioritize my work", "what should I focus on".
Plan and manage taxes effectively as a solopreneur to minimize liability and avoid penalties. Use when understanding tax obligations, quarterly estimated taxes, deductions, S-Corp election, or year-end tax strategy. Covers tax basics by entity type, estimated tax payments, deduction optimization, and when to hire a CPA. Not professional tax advice — consult a CPA for your specific situation. Trigger on "taxes", "tax planning", "quarterly taxes", "tax deductions", "S-Corp", "tax strategy", "estimated taxes", "reduce taxes".
Plan and execute a product launch for a solopreneur business. Use when launching a new product, feature, service, or major update. Covers pre-launch strategy, building anticipation, launch day execution, post-launch momentum, and measuring launch success. Trigger on "product launch", "launch my product", "launch strategy", "how to launch", "launch plan", "go-to-market launch".
Design and optimize a sales funnel for a solopreneur business. Use when mapping how customers move from first awareness to paying customer, identifying where leads drop off, building or improving any stage of the funnel (awareness, consideration, decision, retention), or optimizing conversion rates. Covers funnel architecture, stage-by-stage tactics, conversion benchmarks, solopreneur-specific funnel models (self-serve vs. high-touch), and funnel analytics. Trigger on "sales funnel", "design my funnel", "optimize my funnel", "conversion funnel", "why aren't people buying", "lead to customer", "funnel stages", "improve conversions".
Build and execute a content marketing strategy for a solopreneur business. Use when planning what content to create, deciding on content formats and channels, building a content calendar, measuring content performance, or systematizing content production. Covers audience research for content, content pillars, distribution strategy, repurposing workflows, and metrics. Trigger on "content strategy", "content marketing", "what content should I create", "content plan", "content calendar", "content ideas", "content distribution", "grow through content".
Plan, launch, and optimize paid advertising campaigns for a solopreneur business. Use when running ads on Google, Facebook, LinkedIn, or other platforms to drive traffic, leads, or sales. Covers platform selection, campaign structure, ad copy and creative, targeting, budget allocation, conversion tracking, and optimization based on performance data. Trigger on "paid ads", "run ads", "Facebook ads", "Google ads", "advertising strategy", "ad campaign", "PPC", "how to advertise".
Build and scale customer support for a solopreneur business. Use when setting up support channels, writing help docs, reducing support volume, improving response times, or automating common questions. Covers support channel selection, help center setup, SLA targets, automation strategies, and self-service systems. Trigger on "customer support", "help desk", "support system", "reduce support tickets", "support automation", "help documentation", "customer service".
Plan and scope a Minimum Viable Product for a solopreneur. Use when deciding what to build first, what to cut, how to prioritize features, how to define "done" for a first launch, and how to structure the MVP build process. Covers the MVP definition, feature ruthless-cutting framework, build-vs-buy decisions, launch criteria, and post-launch learning loops. Trigger on "plan my MVP", "minimum viable product", "what should I build first", "scope my product", "MVP roadmap", "what features to include", "first version", "launch something".
Conduct structured market research for a solopreneur business. Use when sizing a market, understanding industry dynamics, mapping the competitive landscape broadly, identifying trends, or building customer personas from external data. Covers TAM/SAM/SOM estimation, free data sources, trend analysis, and persona construction. Trigger on "research this market", "how big is this market", "understand the industry", "market trends", "who are the players in this space", "market analysis".
Monetization strategies for indie developers, solopreneurs, and small teams. Covers freemium models, SaaS pricing, sponsorships, donations, email list building, and passive income for developer tools, content sites, and educational apps. Activate on 'monetization', 'make money', 'pricing', 'freemium', 'SaaS', 'sponsorship', 'donations', 'passive income', 'indie hacker'. NOT for enterprise sales, B2B outbound, VC fundraising, or large-scale advertising (use enterprise/marketing skills).
Advise startup founders on choosing the best jurisdiction and legal entity for their business. Triggers when users ask about where to incorporate, which state/country to register a company, choosing between Delaware vs other states, offshore vs US incorporation, entity types (C-Corp, LLC, PBC), or jurisdiction selection for specific industries (crypto, AI, SaaS, GameDev, solopreneurs). Also triggers for questions about startup formation, company registration, or corporate structure decisions.