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Found 15 Skills
Account-based B2B advertising — display ads, retargeting, cross-channel campaigns targeting specific accounts or segments. Use when running ABM ad campaigns, targeting accounts with display ads, retargeting website visitors, building B2B audiences, measuring ad-to-pipeline attribution, or choosing a B2B advertising platform. Do NOT use for email outbound (use /sales-cadence), general paid media/B2C ads (out of scope), or ZoomInfo-specific config (use /sales-zoominfo). For platform-specific help, use /sales-zoominfo.
Generates ICP and persona documents. Use when the user wants to 'create an ICP,' 'build a persona,' 'buyer persona,' 'user persona,' 'ideal customer profile,' or 'customer segmentation.'
Use when asked to "strategic narrative", "Andy Raskin", "tell our company story", "write a pitch deck", "explain why customers should care", or "movement narrative". Helps craft compelling narratives that define movements rather than just selling products. The Strategic Narrative framework (created by Andy Raskin) transforms pitches from feature lists into stories about change.