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Found 23 Skills
Apply brand equity frameworks (Aaker, 1991; Keller, 1993) to assess and build customer-based brand value. Use this skill when the user needs to audit brand strength, diagnose brand equity components, design brand-building strategies, or when they ask 'how strong is our brand', 'what drives brand value', or 'how do we build brand equity'.
Build a complete brand identity and guidelines PDF from any input — an idea, an existing website, a list of reference brands, product photos, or "I want to rebrand X". Use when someone wants a brand identity but does NOT need a full commerce launch (no Shopify, no product listings, no social posting). Trigger phrases: "build me a brand", "make me a brand", "design a brand identity", "brand guidelines for [X]", "i want a brand book", "create a brand from scratch", "brand for [idea]", "i want a brand that feels like [X] + [Y]", "rebrand my [thing]", "visual identity for [thing]", "build-a-brand".
Provides Jungian brand archetype frameworks, the 12 archetypes with profiles, the 70/30 primary/secondary rule, archetype combinations, and selection templates. Auto-activates during brand archetype selection, emotional positioning, and brand personality work. Use when discussing brand archetypes, Jungian archetypes, 12 archetypes, Hero, Outlaw, Magician, Creator, Lover, Jester, Everyman, Caregiver, Ruler, Sage, Explorer, Innocent, 70/30 rule, Mark-Pearson, or archetype combinations.
Brainstorm product positioning ideas differentiated from competitors. Identifies top competitors and generates positioning statements with rationale. Use when developing product positioning, differentiating from competitors, or crafting brand positioning strategy.
Build brand identities -- visual systems, color palettes, typography, voice/tone, brand guidelines. Activate for branding projects, rebrands, or when brand consistency is needed.
Use this skill when users need to develop brand strategy, choose a company name, define brand positioning, create brand voice, or build brand identity from day one. Activates for "what should I name it," "brand strategy," "positioning," or identity questions.
Expert brand strategy covering brand positioning, identity development, brand architecture, messaging frameworks, and brand governance.
Name a business, product, or service and secure a matching domain. Use when brainstorming names, evaluating name quality, checking domain availability, choosing between name candidates, or planning a domain strategy. Covers naming frameworks, name-quality criteria, trademark basics, domain extensions, and the full name-to-domain pipeline. Trigger on "help me name my business", "name ideas", "find a domain", "business name", "product name", "domain name", "what should I call it", "naming strategy", "check domain availability".
Brand strategy, identity, positioning, and voice development. Use when developing brand guidelines, creating positioning statements, defining brand voice, or building brand architecture.
Expert brand strategist and guardian specializing in brand identity development, consistency maintenance, and strategic brand positioning
Brand strategy and identity design for businesses and products. Use when creating brand guidelines, developing visual identity systems, or defining brand positioning.