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Found 27 Skills
Competitor ad intelligence analysis across Google, Meta, LinkedIn, TikTok, and Microsoft. Analyzes competitor ad copy, creative strategy, keyword targeting, estimated spend, and identifies competitive gaps and opportunities. Use when user says "competitor ads", "ad spy", "competitive analysis", "competitor PPC", or "ad intelligence".
Server-side tracking pipeline audit covering server-side Google Tag Manager (sGTM), Meta CAPI Gateway, Conversions API health, event deduplication via event_id, server-side hit ratio targets, pixel debugging, and PII hashing discipline. Use when user says server-side tracking, sGTM, server-side GTM, server-side tagging, CAPI, Conversions API, CAPI Gateway, Meta Conversions API, event deduplication, event_id, pixel debug, pixel health, Pixel/CAPI audit, first-party tracking, iOS 14.5 recovery, or server-side hit ratio.
Landing page quality assessment for paid advertising campaigns. Evaluates message match, page speed, mobile experience, trust signals, form optimization, and conversion rate potential. Use when user says "landing page", "post-click experience", "landing page audit", "conversion rate", or "landing page optimization".
Budget allocation and bidding strategy review across all ad platforms. Evaluates spend distribution, bidding strategy appropriateness, scaling readiness, and identifies campaigns to kill or scale. Uses 70/20/10 rule, 3x Kill Rule, and 20% scaling rule. Use when user says "budget allocation", "bidding strategy", "ad spend", "ROAS target", "media budget", or "scaling".
Product photography enhancement for ad creatives using AI image generation. Takes a product image and generates 5 professional photography styles for ad use: Studio, Floating, Ingredient, In Use, and Lifestyle. Requires GOOGLE_API_KEY or configured ADS_IMAGE_PROVIDER. Triggers on: "product photo", "product photography", "photoshoot", "enhance product image", "product shoot", "product photos for ads", "generate product photos", "studio shot", "lifestyle photo".
PPC financial calculator and modeling tool. CPA, ROAS, CPL calculations, break-even analysis, impression share opportunity sizing, budget forecasting, LTV:CAC ratio analysis, and MER (Marketing Efficiency Ratio) assessment. Requires zero API access. Works with pasted data from exports. Use when user says PPC math, ad calculator, break-even, budget forecast, ROAS calculator, CPA calculator, impression share, LTV CAC, or MER.
AI image generation for paid ad creatives. Reads campaign-brief.md and brand-profile.json to produce platform-sized ad images using Gemini (default) or a configured provider. Requires GOOGLE_API_KEY or ADS_IMAGE_PROVIDER + matching key. Triggers on: "generate ads", "create images", "make ad creatives", "generate visuals", "create ad images", "generate campaign images", "make the images", "generate from brief".
Google Ads deep analysis covering Search, Performance Max, Display, YouTube, and Demand Gen campaigns. Evaluates 74 checks across conversion tracking, wasted spend, account structure, keywords, ads, and settings. Use when user says "Google Ads", "Google PPC", "search ads", "PMax", "Performance Max", or "Google campaign".
AI image generation for paid ad creatives. Reads campaign-brief.md and brand-profile.json to produce platform-sized ad images using banana-claude. Requires banana-claude (v1.4.1+) with nanobanana-mcp configured. Triggers on: generate ads, create images, make ad creatives, generate visuals, create ad images, generate campaign images, make the images, generate from brief.
Cross-platform attribution health audit covering AdAttributionKit (iOS view-through 24h post-impression, WWDC 2025 configurable windows), GA4 attribution models (data-driven vs last-click), Consent Mode V2 enforcement, server-side attribution stitching, MMP integration health, and cross-device / cross-platform attribution. Use when user says attribution audit, attribution model, AdAttributionKit, AAK, view-through attribution, GA4 attribution, Consent Mode V2, conversion window, attribution window, MMP audit, AppsFlyer audit, Adjust audit, Branch audit, Singular audit, cross-device attribution, or cross-platform attribution.
LinkedIn Ads deep analysis for B2B advertising. Evaluates 25 checks across technical setup, audience targeting, creative quality, lead gen forms, and bidding strategy. Includes Thought Leader Ads, ABM, and predictive audiences. Use when user says "LinkedIn Ads", "B2B ads", "sponsored content", "lead gen forms", "InMail", or "LinkedIn campaign".
Diagnose and draft or explicitly apply paid-ad optimizations using evidence, financial constraints, experiments, and capability-gated adapters. Use for campaign optimization, budget reallocation, bid changes, pausing or archiving ads, requests to delete campaigns, search-term or negative-keyword actions, creative rotation, or improving CPA and ROAS.