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Found 207 Skills
Write persuasive marketing copy for homepages, landing pages, pricing pages, feature pages, and product pages. Includes headline formulas, CTA frameworks, page structure templates, conversion copy principles, and objection handling. Use when writing page copy, improving headlines, crafting CTAs, rewriting marketing pages, or when user mentions copywriting, marketing copy, headline help, CTA copy, page copy, conversion copy, landing page copy, homepage copy, or persuasive writing.
Master Eugene Schwartz's 5 Stages of Awareness framework from "Breakthrough Advertising" (1966) to write copy that meets prospects where they are. Use when: Writing copy and unsure how "aware" your audience is; Creating multi-stage funnels with different messaging per stage; Building email sequences that nurture from cold to ready-to-buy; Optimizing ads for different audience temperatures; Diagnosing why existing copy isn't converting
Use this skill when writing, rewriting, or improving marketing copy for any page (homepage, landing page, pricing, feature, product, or about page). This skill produces clear, compelling, and testable copy while enforcing alignment, honesty, and conversion best practices.
Write marketing copy for any page type: landing pages, product pages, about pages, sales pages, ads, and more. Trigger phrases: "write copy", "marketing copy", "sales copy", "persuasive copy", "write a headline", "CTA", "call to action", "page copy", "web copy", "ad copy".
When the user wants to write, rewrite, or improve any kind of marketing copy. This includes page copy (homepage, landing page, sales page, pricing, feature, about), short-form copy (bios, taglines, value propositions, one-liners, elevator pitches), ad copy (social ads, search ads, display ads), and microcopy (CTAs, button text, form labels, notification text). Use when the user says anything like "write copy for," "improve this copy," "rewrite this," "headline help," "CTA copy," "value proposition," "tagline," "bio," "ad copy," "hero section," "above the fold," "this copy is weak," "make this more compelling," "help me describe my product," "write my bio," "social media bio," or "about me." World Code integrated — uses your voice, climax, method, and crossing to write copy that's unmistakably yours. For email copy, see boring-email-sequence. For popup copy, see boring-popup-cro. For line-by-line editing of existing copy, see boring-copy-editing.
Write persuasive copy for landing pages, emails, ads, sales pages, and marketing materials. Use when you need to write headlines, CTAs, product descriptions, ad copy, email sequences, or any text meant to drive action. Covers copywriting formulas (AIDA, PAS, FAB), headline writing, emotional triggers, objection handling in copy, and A/B testing. Trigger on "write copy", "copywriting", "landing page copy", "headline", "write a sales page", "ad copy", "email copy", "persuasive writing", "how to write [marketing text]".
Use when writing headlines, hooks, email copy, landing pages, ads, sales copy, social posts, or website copy. Also use when copy sounds generic, robotic, AI-like, doesn't convert, or needs to sound more human.
Write and rewrite marketing copy for landing pages, homepages, and ads. Useful as a copy chief partner during launches.
Apply David Ogilvy's advertising principles when writing or reviewing copy, headlines, product descriptions, landing pages, ads, emails, or any persuasive text. Use when the goal is copy that sells, not copy that wins awards. Covers positioning, headlines, promises, brand voice, long-form copy, and visual logic. Source: How to Create Advertising That Sells (1972) + Ogilvy on Advertising.
Use this skill when writing headlines, landing page copy, CTAs, email subject lines, or persuasive content. Triggers on copywriting, headlines, landing pages, call to action, persuasion frameworks, AIDA, PAS, value propositions, and any task requiring compelling marketing or sales copy.
World-class copywriting expertise combining the persuasive clarity of David Ogilvy, the conversational warmth of Ann Handley, and the conversion science of modern growth marketers. Copywriting is where brand voice becomes words that move people. Great copy doesn't just communicate—it persuades, connects, and converts. The best copywriters understand that every word earns its place, that benefits beat features, that clarity trumps cleverness, and that the reader's problem is the only starting point that matters. Use when "copywriting, write copy, headlines, taglines, email copy, ad copy, landing page copy, product copy, UX writing, CTAs, value proposition, microcopy, sales copy, conversion copy, writing, copy, headlines, conversion, persuasion, messaging, UX-writing, emails" mentioned.
When the user wants to write or optimize marketing copy—headlines, CTAs, ad copy, landing page copy, email copy. Also use when the user mentions "copywriting," "headline," "CTA copy," "ad copy," "landing page copy," "sales copy," "conversion copy," "PAS," "AIDA," "BAB," or "copy formula."