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Found 39 Skills
When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the user mentions "lead magnet," "gated content," "content upgrade," "downloadable," "ebook," "cheat sheet," "checklist," "template download," "opt-in," "freebie," "PDF download," "resource library," "content offer," "email capture content," "Notion template," "spreadsheet template," or "what should I give away for emails." Use this for planning what to create and how to distribute it. For interactive tools as lead magnets, see free-tool-strategy. For writing the actual content, see copywriting. For the email sequence after capture, see email-sequence.
Design multi-channel outbound cadences with timing, A/B testing, and content. Use when building a Salesloft cadence, building a Mailshake campaign, building a Smartlead campaign, building a Lemlist sequence, building a Yesware campaign, building a Mixmax sequence, building a Reply.io sequence, building a Woodpecker campaign, designing an outbound sequence, planning touchpoint timing, writing cadence emails, creating call scripts, A/B testing subject lines, optimizing sequence performance, or planning multi-channel outreach. Do NOT use for general outreach message writing (use /sales-outreach), marketing cold email (use /cold-email), automated email flows (use /email-sequence), or general Salesloft platform help (use /sales-salesloft).
Manage outbound sequences in Apollo.io — create, configure, optimize deliverability, and analyze performance. Use when creating an Apollo sequence, fixing Apollo email deliverability, setting up A/B tests in Apollo, configuring Apollo mailboxes, analyzing Apollo sequence stats, or troubleshooting Apollo sending issues. Do NOT use for designing cadence strategy and content (use /sales-cadence), general Apollo platform help (use /sales-apollo), or non-Apollo sequence tools (use /email-sequence).
Connect sales tools with webhooks, Zapier/Make, native integrations, and custom API pipelines — CRM sync, event triggers, data mapping, and error handling. Use when connecting Mailshake/Apollo/Salesloft to CRM, setting up webhook pipelines, building Zapier/Make automations for sales workflows, syncing data between tools, or troubleshooting integration issues. Do NOT use for Qwilr-specific automations (use /sales-qwilr-automation), general CRM platform config (use /sales-apollo or /sales-salesloft), or marketing automation flows (use /email-sequence).
When the user wants to write, rewrite, or improve any kind of marketing copy. This includes page copy (homepage, landing page, sales page, pricing, feature, about), short-form copy (bios, taglines, value propositions, one-liners, elevator pitches), ad copy (social ads, search ads, display ads), and microcopy (CTAs, button text, form labels, notification text). Use when the user says anything like "write copy for," "improve this copy," "rewrite this," "headline help," "CTA copy," "value proposition," "tagline," "bio," "ad copy," "hero section," "above the fold," "this copy is weak," "make this more compelling," "help me describe my product," "write my bio," "social media bio," or "about me." World Code integrated — uses your voice, climax, method, and crossing to write copy that's unmistakably yours. For email copy, see boring-email-sequence. For popup copy, see boring-popup-cro. For line-by-line editing of existing copy, see boring-copy-editing.
When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't know how to market this,' 'brainstorm marketing,' or 'what marketing should I do.' Use this as a starting point whenever someone is stuck or looking for inspiration on how to grow. For specific channel execution, see the relevant skill (paid-ads, social-content, email-sequence, etc.).
Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails, prospecting emails, cold email campaigns, sales development emails, or SDR emails. Covers subject lines, opening lines, body copy, CTAs, personalization, and multi-touch follow-up sequences.
When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," "lifecycle emails," "trigger-based emails," "email funnel," "email workflow," "what emails should I send," "welcome series," or "email cadence." Use this for any multi-email automated flow. For cold outreach emails, see cold-email. For in-app onboarding, see onboarding.
This skill should be used when the user asks to "create a product launch funnel", "build a PLF funnel", "launch sequence", "product launch formula", or mentions product launches, launch funnels, or Jeff Walker methodology. Creates complete Product Launch Formula funnels with pre-launch, launch, and post-launch sequences.
Crafts high-converting outreach messages and email sequences for cold outreach, LinkedIn DMs, and follow-ups. Use when user needs personalized outreach messages that book calls and get replies.
Master Eugene Schwartz's 5 Stages of Awareness framework from "Breakthrough Advertising" (1966) to write copy that meets prospects where they are. Use when: Writing copy and unsure how "aware" your audience is; Creating multi-stage funnels with different messaging per stage; Building email sequences that nurture from cold to ready-to-buy; Optimizing ads for different audience temperatures; Diagnosing why existing copy isn't converting
This skill should be used when the user asks to "create an event registration funnel", "build an event landing page", "workshop registration", "conference signup page", or mentions event registration, workshop signups, or conference landing pages. Creates event registration funnels that maximize signups and attendance.