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Found 30 Skills
Unbounce platform help — landing page builder, Smart Traffic AI optimization, Smart Copy AI copywriting, A/B testing, popups, sticky bars, Dynamic Text Replacement, AMP pages, REST API. Use when landing page built in Unbounce isn't converting, Smart Traffic not improving conversions, A/B test setup in Unbounce, popup or sticky bar not triggering, Unbounce page loads too slowly, choosing between Build vs Experiment vs Optimize plan, connecting Unbounce to CRM or email tool, or Dynamic Text Replacement not working. Do NOT use for general funnel strategy (use /sales-funnel) or general CRO methodology (use /sales-vwo).
Leadpages platform help — landing page builder, pop-ups, alert bars, A/B testing, lead enrichment, Stripe payments, AI content, Leadmeter conversion scoring. Use when building a landing page in Leadpages, Leadpages template isn't converting, A/B test setup in Leadpages, connecting Leadpages to email or CRM, pop-up or alert bar not showing, Leadpages page is slow to load, or choosing between Leadpages Standard vs Pro plan. Do NOT use for general funnel strategy (use /sales-funnel) or email marketing sequences (use /sales-email-marketing).
Write SEO-optimized blog posts, landing pages, and content improvements following Google's E-E-A-T and Helpful Content guidelines. Handles new content creation from a keyword or topic, and improving existing pages. Use when asked to "write a blog post", "create a landing page", "improve this page", "write content about X", "content for keyword X", "draft an article", "blog post about", "landing page for", "service page", "product page copy", "rewrite this page", "make this page rank better", "content brief", "how-to guide", "listicle", or any content creation or improvement task for a website.
When the user wants to create, optimize, or audit campaign landing pages for paid ads or other traffic. Also use when the user mentions "landing page," "PPC landing page," "SEM landing page," "conversion page," "campaign page," "lead capture page," "landing page optimization," "LP conversion," "single-page funnel," or "squeeze page."
When the user wants help with Quality Score analysis, diagnosing low Quality Scores, improving Expected CTR, Ad Relevance, or Landing Page Experience, understanding Ad Rank, reducing CPCs through Quality Score, running a Quality Score audit, or tracking Quality Score over time. Triggers on 'quality score', 'QS', 'expected CTR', 'ad relevance', 'landing page experience', 'ad rank', 'low quality score', 'quality score audit', 'improve quality score', 'CPC too high', or 'below first page bid'. For search campaign structure and RSAs see google-ads-search. For keyword strategy see google-ads-keywords. For landing page optimization see page-cro.
The Quality Score Optimization skill provides a systematic framework for diagnosing, tracking, and improving Quality Score across every keyword in a Google Ads account.
Use when optimizing conversion rates, designing A/B tests, or improving landing pages. Covers A/B testing methodology, landing page optimization, form design, statistical significance, funnel analysis, and CRO prioritization frameworks.
Create lead magnets and gated content to capture email subscribers and leads. Use when asked to design checklists, templates, calculators, mini-courses, whitepapers, or other downloadable content offers. Trigger phrases: "lead magnet", "gated content", "email capture", "content offer", "free download", "checklist", "template", "whitepaper", "swipe file", "content upgrade", "opt-in offer".
Conversion rate optimization (CRO) specialist covering landing pages, signup flows, onboarding, forms, popups, and in-app paywalls. Use when the user wants to improve conversion rates, optimize a page or flow, reduce form abandonment, improve signup completion, increase free-to-paid conversion, optimize popups, or fix a paywall screen. Also triggers for 'CRO', 'conversion rate', 'landing page optimization', 'signup optimization', 'user activation', 'upgrade screen', 'exit popup', 'form optimization', 'A/B test ideas', or any page or flow that isn't converting well enough.
When the user wants to create, optimize, or audit affiliate program page content. Also use when the user mentions "affiliate program," "affiliate page," "partner program," "referral program page," "affiliate landing," "partner landing," "commission page," or "affiliate signup."
Expert web designer for responsive, mobile-first websites. Specializes in landing pages using Astro, Tailwind CSS, and Cloudflare Pages. Enforces design consistency through style guides, semantic HTML, and accessibility. Prioritizes data-driven content patterns to minimize hardcoding. Trigger when working on website projects, landing pages, web components, or design system implementation.
Optimize landing pages for conversions, performance, and SEO. Use when improving landing pages, increasing conversions, or optimizing page performance.