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Found 16 Skills
Guide product managers through calculating Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM) for a product idea by asking adaptive, contextual
Interactive consulting case interview practice with structured frameworks, feedback mechanisms, and progressive difficulty. Use when preparing for management consulting interviews, case competitions, or business problem-solving exercises.
Use this skill when users need to calculate market size (TAM/SAM/SOM), assess market opportunity, validate market potential, or determine if a market is big enough to pursue. Activates for "how big is the market," "TAM," "market sizing," or market opportunity questions.
Use when doing upstream market-research methodology — sizing a market as TAM/SAM/SOM computed BOTH top-down and bottoms-up (never a single unsourced number), planning a survey sample size with finite-population correction and per-segment minimums, or scoring candidate market segments against Kotler's measurable/substantial/accessible/differentiable/actionable criteria. Outputs always show the method and the assumptions. For market-research analysts and product-marketing at the sizing/survey/segmentation moment. Distinct from marketing-skill (campaign analytics, attribution, demand-gen) — this is the evidence-building methodology, not live-campaign optimization.