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Found 22 Skills
Turn a company update into 3-7 structurally distinct, journalist-shaped story angles. Runs the fact through proven newsroom lenses (perspective, abstraction, news values, data, contrarian, news peg) and refuses rephrasings, invented facts, named-journalist guesses, and AI-marketing slop.
When the user wants help with public relations, earned media, press coverage, journalist outreach, or media strategy (not pull requests). Also use when the user mentions 'PR,' 'public relations,' 'press,' 'press release,' 'press coverage,' 'media outreach,' 'pitch a journalist,' 'get featured,' 'media list,' 'media kit,' 'press kit,' 'newsjacking,' 'news hijack,' 'HARO,' 'Qwoted,' 'Featured,' 'Help A Reporter,' 'reporter request,' 'tech press,' 'TechCrunch,' 'earned media,' 'thought leadership placement,' 'op-ed,' 'guest article,' 'press contacts,' or 'how do I get press.' Use this for earned media work — finding journalists, pitching stories, newsjacking, and responding to press requests. For startup/SaaS/AI directory submissions, see directory-submissions. For product launches, see launch. For social-media engagement, see social. For cold-email outreach to prospects, see cold-email.
Turn a live article URL into a press clip that looks like the real coverage — the publication's own logo, fonts, photos and layout kept intact, the ads and clutter removed, and (for a roundup) just the client's section. Renders to PDF. You inspect each site and tailor the removal; the bundled script carries no site-specific logic.
Roast a pitch or press release with the eye of a veteran PR director. Honest, sharp, constructive — never cruel for its own sake.
Triage inbound journalist source queries and draft a response only when the user's expertise is a real fit. Runs each query through proven source-request lenses (4-gate fit triage, credential-standing test, deadline read, BLUF/inverted-pyramid drafting), kills weak fits, asks for missing proof, and never auto-sends.
Gate a pitch against one journalist at a time. Runs the pair through proven media-relations checks (last-10-bylines audit, 90-day topic sweep, beat-vs-angle-vs-one-off, the 5 forms of journalism, source-mirror, stated-preferences, database triangulation) and returns fit, soft-fit, no-fit, or unknown with a real recent anchor and specific edits.
Extract factual claims from PR copy, verify each claim independently, attach concrete citations, and warn when certainty is low. Runs each claim through proven newsroom verification methods (lateral reading, source-tier climbing, provenance pillars, triangulation, calibrated rating) and puts the burden of proof on the speaker. Use before a pitch, press release, reactive comment, DM, or other journalist-facing draft is trusted or sent.
Opinionated startup-PR strategist that helps founders figure out audience, positioning, news pegs, and drumbeat before any tactical PR. Refuses outlet-naming-before-audience, mass blasts, vanity metrics, and premature agency spend.
Run a Google Alerts-style keyword coverage tracker. Uses news-search for recent keyword queries, lets the LLM dedupe and classify real features versus junk, stores decisions in SQLite, and alerts only on new real coverage.
Draft crisis holding statements, journalist Q&A posture, and what-not-to-say guidance from confirmed incident facts, with a hard legal-counsel gate. Builds each statement through proven crisis-comms frameworks (holding-statement anatomy, SCCT, CAP order, the legitimate non-answer, bridge/flag/block).