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Found 46 Skills
Optimize landing pages for maximum conversions using proven frameworks from Unbounce and Oli Gardner—apply the "one goal, one message, one action" principle with data-driven design, copy, and CTA best practices. Use when: **Create a new landing page** for a campaign; **Optimize an existing landing page** that isn't converting; **Review landing page design** before launch; **Improve form conversion rates** on lead gen pages; **A/B test landing page elements** systematically
Unbounce platform help — landing page builder, Smart Traffic AI optimization, Smart Copy AI copywriting, A/B testing, popups, sticky bars, Dynamic Text Replacement, AMP pages, REST API. Use when landing page built in Unbounce isn't converting, Smart Traffic not improving conversions, A/B test setup in Unbounce, popup or sticky bar not triggering, Unbounce page loads too slowly, choosing between Build vs Experiment vs Optimize plan, connecting Unbounce to CRM or email tool, or Dynamic Text Replacement not working. Do NOT use for general funnel strategy (use /sales-funnel) or general CRO methodology (use /sales-vwo).
Apply UX psychology effects to UI design. Automatically reference when designing landing pages, pricing tables, onboarding flows, and CTAs.
When the user wants to create, optimize, or audit pricing page content and structure. Also use when the user mentions "pricing page," "pricing table," "plans," "subscription," "pricing plans," "pricing tiers," "pricing comparison," "SaaS pricing," "pricing page design," or "pricing objection handling."
When the user wants to create, optimize, or audit a comparison table section—an in-page block (HTML table or responsive equivalent) comparing products, methods, or approaches, with optional supporting copy. Also use when the user mentions "comparison table," "compare table," "feature matrix," "vs table," "side-by-side comparison," "competitor comparison," "traditional vs modern," "manual vs automated," "before and after," "old way vs new way," "alternatives comparison block," or "comparison section on landing page or blog." This skill is for a section inside a page, not a full alternatives URL or blog post wireframe—use alternatives-page-generator for page-level layout, keywords, and PPC destination strategy. For full-page structured data rules, use schema-markup. For FAQ blocks paired with the table, use faq-page-generator.
Leadpages platform help — landing page builder, pop-ups, alert bars, A/B testing, lead enrichment, Stripe payments, AI content, Leadmeter conversion scoring. Use when building a landing page in Leadpages, Leadpages template isn't converting, A/B test setup in Leadpages, connecting Leadpages to email or CRM, pop-up or alert bar not showing, Leadpages page is slow to load, or choosing between Leadpages Standard vs Pro plan. Do NOT use for general funnel strategy (use /sales-funnel) or email marketing sequences (use /sales-email-marketing).
Write SEO-optimized blog posts, landing pages, and content improvements following Google's E-E-A-T and Helpful Content guidelines. Handles new content creation from a keyword or topic, and improving existing pages. Use when asked to "write a blog post", "create a landing page", "improve this page", "write content about X", "content for keyword X", "draft an article", "blog post about", "landing page for", "service page", "product page copy", "rewrite this page", "make this page rank better", "content brief", "how-to guide", "listicle", or any content creation or improvement task for a website.
When the user wants to create, optimize, or audit affiliate program page content. Also use when the user mentions "affiliate program," "affiliate page," "partner program," "referral program page," "affiliate landing," "partner landing," "commission page," or "affiliate signup."
When the user wants to create, optimize, or audit campaign landing pages for paid ads or other traffic. Also use when the user mentions "landing page," "PPC landing page," "SEM landing page," "conversion page," "campaign page," "lead capture page," "landing page optimization," "LP conversion," "single-page funnel," or "squeeze page."
When the user wants help with Quality Score analysis, diagnosing low Quality Scores, improving Expected CTR, Ad Relevance, or Landing Page Experience, understanding Ad Rank, reducing CPCs through Quality Score, running a Quality Score audit, or tracking Quality Score over time. Triggers on 'quality score', 'QS', 'expected CTR', 'ad relevance', 'landing page experience', 'ad rank', 'low quality score', 'quality score audit', 'improve quality score', 'CPC too high', or 'below first page bid'. For search campaign structure and RSAs see google-ads-search. For keyword strategy see google-ads-keywords. For landing page optimization see page-cro.
Turn Steam store-page, wishlist, demo, Next Fest, and launch-window ambiguity into one packet-first Steam launch brief. Use when an indie dev, small studio, founder-marketer, or publisher helper needs to decide whether the next move is a page-promise audit, wishlist-signal check, demo-readiness gate, event-timing workback, or launch-ops runbook — especially when they say "help my Steam page", "wishlists are weak", "is our demo ready", "should we do Next Fest", or "give me a Steam launch checklist". Route broad non-game GTM work to `marketing-automation` and player-feedback/build-performance issues to the game specialist skills.
Use when crafting or refreshing pages to align copy, UX, and conversion goals with target keywords.