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Found 14 Skills
Email marketing automation for HubSpot/Klaviyo/Mailchimp (and similar ESPs): design trigger-based lifecycle workflows (welcome, onboarding, nurture, win-back, cart abandonment), define segmentation + suppression/frequency policies, troubleshoot deliverability (SPF/DKIM/DMARC, one-click unsubscribe, list hygiene), and measure incrementality/ROI (holdouts, RPE, retention economics).
Expert marketing analytics covering campaign analysis, attribution modeling, marketing mix modeling, ROI measurement, and performance reporting. Use when analyzing campaign ROI, comparing attribution models, optimizing marketing budget allocation, building executive dashboards, or running A/B test statistical analysis.