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Found 328 Skills
Create and maintain a product marketing context document covering positioning, ICP definition, messaging hierarchy, competitive differentiation, and value proposition. This skill creates the foundation that all other marketing skills reference. Trigger phrases: "product marketing," "positioning statement," "ideal customer profile," "ICP," "messaging hierarchy," "value proposition," "competitive differentiation," "product narrative," "use case mapping," "update our positioning," "what makes us different," "who is our customer," "messaging framework," "category design," "go to market strategy," "product story."
Use this skill when planning a content strategy or deciding what content to create. Trigger phrases include: "build a content strategy," "plan our content," "create a content calendar," "what content should we create," "map our content to the funnel," "build topic clusters," "define our content pillars," "plan our editorial calendar," "how do we distribute content," "measure content ROI," or "what content drives leads." This skill covers topic cluster methodology, content pillars, keyword-to-content mapping, editorial calendar building, content formats by funnel stage, distribution strategy, and measuring content ROI. Distinct from writing individual content pieces.
Use this skill when the user wants to analyze social media performance, content metrics, engagement quality, channel ROI, post patterns, audience response, reporting, or what to post more or less of. Trigger phrases include "social media analysis," "analyze my social posts," "social ROI," "content performance," "engagement analysis," "post metrics," "social media report," and "what worked on social."
Generate a multi-touch outreach sequence for reaching creators across email, Instagram DM, TikTok DM, YouTube email, or X DM. This skill should be used when writing creator outreach messages, building an outreach sequence, drafting influencer DMs, creating a follow-up cadence for creators, writing cold outreach to influencers, generating partnership pitch messages, building a creator recruitment sequence, writing collab DMs, drafting outreach emails to creators, planning multi-touch creator outreach, or creating a creator outreach campaign. For building the brand context file first, see brand-context. For writing individual content briefs to send after a creator agrees, see content-brief-builder. For vetting creators before reaching out, see creator-vetting-scorecard.
When the user wants to add or optimize trust badges, "Trusted by" logos, security seals, or social proof elements. Also use when the user mentions "trust badges," "trusted by," "security badges," "payment logos," "social proof," "trust seals," "SSL badge," "customer logos," "as seen in," or "trust signals."
When the user wants to create Pinterest Pins, optimize Pin descriptions, or grow Pinterest presence. Also use when the user mentions "Pinterest," "Pin," "Pinterest SEO," "Pinterest description," "Pinterest board," or "Pinterest marketing."
When the user wants to plan cold start, get first users, or launch a new product with zero traction. Also use when the user mentions "cold start," "cold start problem," "first users," "seed users," "finding users," "finding early users," "Fiverr Upwork," "comment outreach," "Twitter search users," "product launch strategy," "0 to 1 growth," "early-stage acquisition," "launch channels," "get first customers," "Product Hunt launch," "AppSumo," "LTD," "indie hacker," "bootstrapping," or "solo founder."
When the user wants to optimize heading structure (H1-H6), fix heading hierarchy, or improve content structure. Also use when the user mentions "H1," "heading," "heading hierarchy," "content structure," "H2," "H3," "heading tags," "heading SEO," "multiple H1," or "heading structure."
When the user wants to create, optimize, or audit a product listing or category page. Also use when the user mentions "product page," "product listing," "shop," "e-commerce products," "product catalog," "product grid," "product cards," or "product overview."
When the user wants to create, optimize, or audit a careers or jobs page. Also use when the user mentions "careers," "jobs," "hiring," "open positions," "company culture," "careers page," "job listings," "we're hiring," "join our team," or "recruitment page."
When the user wants to create, optimize, or audit homepage content and structure. Also use when the user mentions "homepage," "landing page," "main page," "home page," "hero section," "above the fold," "home page design," "landing page optimization," "homepage conversion," or "homepage structure."
When the user wants to add, optimize, or audit social share buttons (share article to X, LinkedIn, Facebook, etc.). Also use when the user mentions "share buttons," "social share," "share to X," "share to LinkedIn," "social sharing," "share icons," "share widget," "native share," "Web Share API," or "share intent URLs."