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Found 421 Skills
Expert Clay platform consultant for B2B data enrichment and workflow automation. Use when the user asks about Clay tables, waterfall enrichment, Clay credits, Clay pricing, Claygent, Clayscript formulas, Clay CRM sync, Clay enrichment workflows, Clay integrations, Clay Chrome extension, Clay templates, or building data pipelines in Clay. Also triggers on "Clay workflow", "enrichment waterfall", "Clay credits", "Claygent", "Clayscript", "Clay + HubSpot", "Clay + Salesforce", "Clay table", "Clay providers", "enrich in Clay", "Clay API", "Clay column", "Clay formulas", "find emails", "email waterfall", "phone waterfall", "lead scoring", "Clay debugging". Do NOT use for general CRM questions without Clay context, standalone email tools (Findymail, Hunter), or non-Clay enrichment platforms.
Expert B2B list building orchestrator for outbound sales campaigns. Use when the user asks about building lead lists, Sales Navigator search, boolean filters, ICP definition, ICP scoring, lead sources, data validation, email verification, list segmentation, Apollo prospecting, Clay Find People, list hygiene, deduplication, account qualification, ABM lists, or assembling prospect lists for cold outreach. Also triggers on "lead list", "list building", "Sales Navigator", "boolean search", "ICP", "ideal customer profile", "find leads", "prospect list", "lead source", "email verification", "data validation", "list hygiene", "Evaboot", "PhantomBuster", "export leads", "build a list", "find prospects", "deduplicate", "qualify accounts", "ABM". Do NOT use for enrichment workflows (use clay skill) or email writing (use cold-email skill).
Create engaging, authentic LinkedIn posts like a Top Voice. Use this skill when asked to write LinkedIn content, social media posts for LinkedIn, professional thought leadership content, or help with LinkedIn engagement strategy. Triggers include requests for LinkedIn posts, professional social content, thought leadership pieces, or viral/engaging LinkedIn content.
Comprehensive competitor analysis, competitive intelligence, and comparison page creation. Use when analyzing competitive landscape, creating competitor comparison pages (alternative pages, vs pages, competitor A vs B pages), performing market research, building SWOT analysis, creating feature matrices, pricing comparisons, competitor teardowns, battle cards, or positioning maps. Covers research workflows, SEO-optimized comparison content, data-grounded reports with citations, 7-layer analysis framework, review mining, and sales enablement. Triggers include competitor analysis, competitive analysis, competitor teardown, vs page, alternative page, competitor comparison, market research, competitive intelligence, SWOT analysis, battle card, competitor pricing, market landscape, feature comparison, positioning map.
Design enrichment columns that bridge research hypotheses to list enrichment. Two modes: segmentation (columns that score hypothesis fit per company) and personalization (columns for company-specific hooks). Interactive column design with the user. Outputs ready-to-run column_configs for list-enrichment. Triggers on: "data points", "enrichment columns", "column design", "what to research", "data point builder", "build columns", "segmentation columns", "personalization columns".
Complete library of 34 cold email templates - 23 First Touch, 4 Follow-Up, 4 Re-Engagement, plus key principles. Use when building email campaigns, looking for proven templates, or expanding your outreach playbook.
Use when configuring registration flows, reminders, and data sync for webinars.
Generate a precise LinkedIn Sales Navigator search URL from a natural-language ICP description — for sales prospecting, outbound outreach, lead generation, and B2B targeting. Use whenever the user asks for a Sales Nav URL, a LinkedIn search URL, an outbound prospecting query, a search for a persona or role, wants to find leads or prospects on LinkedIn, or describes an ICP (industry, seniority, function, headcount, geography, language). Especially trigger when the user wants to normalize job title variants (CMO + Chief Marketing Officer + VP Marketing), exclude noise (fractional, freelance, intern, assistant), or build a boolean search with AND, OR, NOT, quotes, parentheses. Covers Sales Nav enums (Industry, Function, Seniority, Headcount, Type, Years, Language, Region), boolean-capable text filters (Keywords, Current/Past job title), plain text filters (First/Last name), and toggles (Changed jobs, Posted on LinkedIn, Past colleague, Follows your company). Maintained by La Growth Machine.
Framework for recruiting, activating, and rewarding community champions.
Use when identifying launch risks, mitigation plans, and escalation owners.
Scoring and governance framework for managing reference customers and advocacy cohorts.
Use when creating customer stories that prove ROI, highlight use cases, and equip sales with proof.