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Found 79 Skills
Write copy that converts. Use for landing pages, emails, sales copy, headlines, CTAs, and persuasive content. Produces internet-native copy that sounds like a smart friend explaining something while deploying proven persuasion principles.
Apply cognitive fluency principles to improve clarity, trust, and conversion. Use when designing landing pages, writing copy, creating interfaces, or optimizing any content for better user comprehension and engagement.
Design behavior change using the B=MAP framework. Use when designing onboarding flows, improving conversion, building habits, increasing feature adoption, or understanding why users don't take desired actions.
Use when designing animations for shopping apps, product catalogs, checkout flows, or retail experiences
When the user wants to add, optimize, or audit a top announcement bar or sticky banner. Also use when the user mentions "announcement bar," "top banner," "sticky bar," "promo banner," "header banner," "announcement bar design," "sticky header," "promo bar," "urgency banner," or "lead capture bar."
Comprehensive marketing audit and analysis skill. Integratively utilize all marketing-related skills. Usage scenarios: (1) Overall marketing audit (2) Pre-launch comprehensive inspection (3) Growth strategy review (4) Competitor analysis (5) Formulation of comprehensive improvement plans. Trigger examples: "Conduct a comprehensive investigation and review of marketing aspects", "Marketing audit", "Pre-launch check", "Develop a growth strategy", "Marketing improvement plan"
When the user wants to add or optimize trust badges, "Trusted by" logos, security seals, or social proof elements. Also use when the user mentions "trust badges," "trusted by," "security badges," "payment logos," "social proof," "trust seals," "SSL badge," "customer logos," "as seen in," or "trust signals."
Master Robert Cialdini's 6 (+1) Principles of Persuasion from "Influence: The Psychology of Persuasion" (1984). Ethically apply the psychology of compliance to marketing. Use when: Designing landing pages that convert; Writing sales copy and email sequences; Creating pricing and offer structures; Building testimonial and social proof strategies; Developing referral and loyalty programs
Applies behavioral science, cognitive biases, and psychological principles to marketing strategy, copy, pricing, and conversion optimization. Use when the user wants to improve persuasion in their copy, apply mental models to marketing decisions, understand why customers behave as they do, use psychology to improve conversion rates, or make any marketing more effective using behavioral science. Also triggers for 'loss aversion', 'social proof', 'scarcity', 'cognitive bias', 'Cialdini', 'Jobs to Be Done', 'behavioral design', or 'why do customers not buy'.
When the user wants to create, optimize, or audit 404 error pages. Also use when the user mentions "404 page," "404 error," "error page," "page not found," "broken link page," "404 design," "custom 404," "404 redirect," "404 page UX," or "404 recovery."
When the user wants to create, optimize, or audit pricing page content and structure. Also use when the user mentions "pricing page," "pricing table," "plans," "subscription," "pricing plans," "pricing tiers," "pricing comparison," "SaaS pricing," "pricing page design," or "pricing objection handling."
When the user wants to design, optimize, or audit a sidebar for blogs, docs, or content pages. Also use when the user mentions "sidebar," "blog sidebar," "content sidebar," "side panel," "sidebar navigation," "related content," "sidebar CTA," "doc sidebar," or "sidebar widgets."