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Found 98 Skills
This skill should be used when the user asks to "create a VSL page", "build a video sales letter page", "VSL funnel page", or "sales video landing page". Creates complete, high-converting VSL page designs with video integration, supporting copy, and conversion elements using John Benson + Caleb O'Dowd hybrid methodology.
This skill should be used when the user asks to "test pricing", "A/B test pricing page", "pricing experiments", "optimize pricing", or mentions pricing psychology, price testing, or conversion optimization. Creates strategic pricing page experiments that maximize revenue through data-driven optimization.
This skill should be used when the user asks to "create a quiz funnel", "build an assessment", "quiz lead magnet", "personality quiz", "product recommendation quiz", or mentions quizzes, assessments, or personalized lead funnels. Creates quiz funnels that segment prospects and deliver personalized experiences.
This skill should be used when the user asks to "create a website", "build brand website", "website pages", "homepage design", "about page", or mentions websites, brand sites, or multi-page web design. Creates world-class brand websites that convert visitors.
Optimize content for SEO, engagement, and conversion across multiple platforms. Analyzes content structure, readability, keyword density, and provides actionable recommendations for blog posts, landing pages, social media, and marketing materials.
Use when crafting or refreshing pages to align copy, UX, and conversion goals with target keywords.
Use webinars to sell — live and automated/evergreen webinar strategy, presentation structure, registration funnels, follow-up sequences, and conversion optimization. Use when planning a webinar, designing a webinar presentation, setting up evergreen webinars, optimizing webinar attendance or conversion, or choosing a webinar platform. Do NOT use for general funnel strategy (use /sales-funnel), email follow-up sequences (use /sales-email-marketing), or general sales call prep (use /sales-call-review). For Groove-specific help, use /sales-groove.
Map and analyze the customer journey across Awareness, Consideration, Decision, Usage, and Advocacy stages. Use this skill when the user needs to understand the customer experience end-to-end, identify drop-off points, optimize touchpoints, or improve conversion — even if they say 'where are we losing customers', 'what's our funnel look like', or 'map the user experience'.
Leverage social proof principles to build trust and influence user behavior. Use when designing landing pages, adding testimonials, displaying user stats, or optimizing conversion elements with social validation.
This skill should be used when the user asks to "write email sequences", "create email campaigns", "welcome series", "launch sequence", "nurture sequence", or "email marketing automation". Creates complete, high-converting email sequences for all stages of the customer journey including welcome, nurture, launch, winback, and transactional emails.
Evaluate product desirability, market positioning, and emotional resonance—the complement to friction analysis. Assess whether users will WANT a product (not just use it), identity fit, trust signals, and value proposition clarity. Activate on "will they like it", "market positioning", "appeal analysis", "product desirability", "value proposition", "why would someone choose this", "landing page review", "conversion optimization", "messaging strategy". NOT for UX friction analysis (use ux-friction-analyzer), visual design implementation (use web-design-expert), or A/B test setup (use frontend-developer).
Polish and refine existing marketing copy for clarity, impact, and conversion