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Found 57 Skills
Product marketing, positioning, GTM strategy, and competitive intelligence. Includes ICP definition, April Dunford positioning methodology, launch playbooks, competitive battlecards, and international market entry guides. Use when developing positioning, planning product launches, creating messaging, analyzing competitors, entering new markets, enabling sales, or when user mentions product marketing, positioning, GTM, go-to-market, competitive analysis, market entry, or sales enablement.
Build a go-to-market (GTM) strategy for launching a product or entering a new market. Use when planning how to reach customers, position your product, choose channels, set pricing, and execute launch. Covers market entry strategy, customer segmentation, positioning, channel strategy, and GTM execution plan. Trigger on "go-to-market", "GTM strategy", "market entry", "launch strategy", "how to reach customers", "GTM plan".
Plans, creates, and optimizes digital marketing campaigns including content strategy, social media, email marketing, SEO, and AI visibility (GEO). Generates UTM parameters and tracking URLs. Helps develop go-to-market strategies, campaign messaging, content calendars, and performance measurement frameworks. Use when asked to "create a marketing campaign", "plan content strategy", "build email sequences", "set up UTM tracking", "analyze marketing metrics", "launch a product", "optimize for SEO", "improve AI visibility", "optimize for voice search", "set up IndexNow", "check accessibility for SEO", or "create social media previews". Supports both marketing beginners and experienced marketers needing templates.
Strategic go-to-market partner that recommends channels, validates strategy with the user, and generates only the assets that matter. Use when a user has a validated business idea and needs tailored GTM strategy, not generic marketing assets.
Use this skill when planning go-to-market strategy, running beta programs, creating launch checklists, or managing rollout strategy. Triggers on product launch, go-to-market, GTM strategy, beta programs, launch checklist, rollout strategy, launch tiers, and any task requiring product release planning or execution.
B2B go-to-market strategy, pricing models, ICP development, positioning, and competitive intelligence. Use when planning GTM strategy, setting pricing, defining ICP, or evaluating opportunities.
Plan and execute launch marketing by producing a Launch Marketing Pack (launch brief, hook/sizzle, channel plan, PR outreach kit, internal readiness kit, execution checklist, measurement + experiment plan). Use for product launch, feature launch, go-to-market, GTM, announcement, and press outreach. Category: Marketing.
Expert product management guidance for day-to-day PM work. Use when creating roadmaps, prioritizing features, managing stakeholders, planning sprints, grooming backlogs, scoping features, planning releases, defining OKRs, managing technical debt, or coordinating go-to-market. Covers RICE, ICE, MoSCoW frameworks, cross-functional collaboration, and product metrics.
Expert go-to-market strategist for SaaS applications. Use when planning GTM strategy, content strategy, social media strategy, personal brand development, business brand positioning, or channel selection. Covers LinkedIn, X/Twitter, TikTok, YouTube, and multi-channel distribution. Use for launch planning, audience building, founder-led marketing, and growth strategy.
Run a comprehensive Go-to-Market and launch readiness review for a project phase. Combines marketing content audit, code quality review, performance audit, accessibility audit, infrastructure readiness, and business review with council evaluation. Use before phase launches or when GTM review issues are ready.
Define go-to-market strategy including launch plan, messaging, channels, and timing during PRD v0.9 Go-to-Market. Triggers on requests to plan launch, define GTM strategy, or when user asks "how do we launch?", "go-to-market", "launch plan", "marketing strategy", "messaging", "launch channels", "GTM". Outputs GTM- entries with launch plan components.
Expert in building and nurturing developer communities - DevRel strategy, developer experience, technical content, documentation communities, and turning developers into advocates. Covers OSS community building, API ecosystems, and developer-first go-to-market. Use when "developer community, devrel, developer relations, developer experience, open source community, api community, documentation community, developer advocacy, " mentioned.