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Found 48 Skills
Use when managing growth experiments, when a product area faces diminishing returns, or when deciding whether to generalize or specialize in career or product strategy
Apply Jobs to Be Done (JTBD) framework to understand customer motivation through functional, emotional, and social jobs. Use this skill when the user needs to understand why customers hire or fire a product, discover unmet needs, write job stories, or reframe product strategy around customer outcomes — even if they say 'why do customers buy this', 'what need does this serve', or 'customers aren't using our product as intended'.
Help users understand and respond to competition. Use when someone is positioning against competitors, evaluating market threats, running competitive war games, or deciding how much to focus on competitors versus customers.
Define or refresh a product North Star metric + driver tree and produce a shareable North Star Metric Pack (narrative, metric spec, inputs, guardrails, rollout).
Creates Source-of-Truth docs (Project Brief, Decisions, Glossary) for new app ideas. Use at the very start of a project to lock scope, stack, and terminology. Essential for preventing drift in downstream PRD, UI/UX, and Architecture phases.
Create a comprehensive company profile that extracts executive insights, product strategy, transformation initiatives, and organizational dynamics from publicly available sources. Use this to understa
Segment users from feedback data based on behavior, JTBD, and needs. Identifies at least 3 distinct user segments. Use when segmenting a user base, analyzing diverse user feedback, or building a segmentation model.
Brainstorm feature ideas for a new product in initial discovery from PM, Designer, and Engineer perspectives. Use when starting product discovery for a new product, exploring features for a startup idea, or doing initial ideation.
Apply BCG Growth-Share Matrix to analyze a product or business unit portfolio for resource allocation decisions. Use this skill when the user needs to prioritize investments across multiple products, decide which products to grow vs harvest vs divest, or evaluate a portfolio's balance — even if they say 'which products should we invest in' or 'portfolio strategy' without naming BCG.
Creates an opportunity solution tree mapping desired outcomes to opportunities and potential solutions. Use for outcome-driven product discovery, prioritization, or communicating product strategy.
Analyze competitive landscape to identify strengths, weaknesses, opportunities, and threats. Inform product strategy and positioning based on market insights.
Create a Geoffrey Moore-style positioning statement that clearly articulates who your product serves, what need it addresses, how it's categorized, what benefit it delivers, and how it differs from al