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Found 139 Skills
Expert in conversion tracking architecture, tag management, and attribution modeling across Google Tag Manager, GA4, Google Ads, Meta CAPI, LinkedIn Insight Tag, and server-side implementations. Ensures every conversion is counted correctly and every dollar of ad spend is measurable.
Expert performance marketing guidance for paid acquisition, CRO, and growth optimization. Use when creating ad campaigns, writing ad copy, optimizing landing pages, setting up A/B tests, analyzing CAC/LTV, building attribution models, or planning retargeting strategies. Use for Google Ads, Meta Ads, LinkedIn Ads, conversion tracking, budget allocation, and funnel optimization.
When the user wants to turn content into revenue, build a content-led GTM motion, reverse engineer distribution, or repurpose content across platforms. Also use when the user mentions 'content marketing,' 'content-led growth,' 'content to pipeline,' 'distribution,' 'content repurposing,' 'content strategy,' 'thought leadership,' 'newsletter,' 'content flywheel,' 'organic growth.' This skill covers content-to-revenue systems from creation through pipeline attribution.
Identify key themes and concerns raised by analysts during earnings calls, including specific analyst attribution and topic categorization.
Event attribution and explanation. Use this skill whenever the user asks for the reason behind a price move. Trigger phrases include: why did X crash, what just happened, why is it pumping, what caused. MCP tools: news_events_get_latest_events, info_marketsnapshot_get_market_snapshot, news_events_get_event_detail, info_onchain_get_token_onchain, news_feed_search_news.
Expert marketing analytics covering campaign analysis, attribution modeling, marketing mix modeling, ROI measurement, and performance reporting. Use when analyzing campaign ROI, comparing attribution models, optimizing marketing budget allocation, building executive dashboards, or running A/B test statistical analysis.
Analyze marketing performance. Use when: KPI frameworks, attribution modeling, anomaly investigation, measurement strategy.
Marketing analytics specialist covering tracking setup, dashboards, reporting, attribution modeling, A/B testing and experiment design, conversion optimization, and data-driven decision making. Use when the user wants to set up analytics tracking, create dashboards, build reports, implement conversion tracking, design or set up A/B tests, calculate sample sizes, write test hypotheses, analyze campaign performance, set up attribution models, audit existing analytics, or make data-driven marketing decisions. Also triggers for GA4, Google Tag Manager, UTM parameters, conversion rates, marketing ROI, funnel analysis, cohort analysis, sample size calculation, ICE scoring, experiment roadmap, or any marketing measurement question.
Fetch current, hourly, and daily weather forecasts and display required attribution using WeatherKit. Use when integrating weather data, showing forecasts, handling weather alerts, displaying Apple Weather attribution, or querying historical weather statistics in iOS apps.
DTC Full-Funnel Diagnosis & Attribution Engine —— Full-funnel attribution analysis, key indicator anomaly detection, cross-business-line problem localization, root cause analysis, priority ranking. Use when user mentions: 诊断, diagnose, 归因, attribution, 问题分析, root cause, 指标下降, conversion rate decline, ROAS decline, CPA increase, 全链路, full-funnel, 异常检测, anomaly, 问题出在哪, why the decline.
Rank outreach campaigns by real revenue impact — which campaigns actually generated deals, pipeline, or meetings — by cross-referencing the user's La Growth Machine campaign data with their CRM deal data (HubSpot today). Use whenever the user wants to know which campaigns drove pipeline, compare campaign ROI, see which campaigns to continue / stop / adapt, audit campaign impact, review attribution, asks 'which of my campaigns is actually working', or wants a campaign performance ranking by deals or revenue. Triggers on: 'which campaigns drove pipeline', 'rank my campaigns by deals', 'campaign ROI', 'campaign impact', 'which campaigns to stop', 'which to scale', 'attribution review', 'pipeline by campaign'. Pulls live data from the La Growth Machine MCP and the HubSpot MCP when connected; works from pasted exports otherwise. For RevOps, Heads of Sales/Marketing, founders and growth leads doing campaign performance reviews. Maintained by La Growth Machine.
Generate correctly formatted UTM parameters and full tracking URLs for creator marketing campaigns. This skill should be used when building UTM links for influencers, creating tracking URLs for a creator campaign, generating UTM strings for multiple creators, setting up campaign tracking links, formatting UTM parameters for influencer partnerships, building attribution links for creator posts, creating unique tracking URLs per creator, batch generating UTM links for a roster of creators, or setting up link tracking before a campaign launch. For measuring campaign results after launch, see campaign-roi-calculator. For normalizing metrics from multiple sources, see metrics-normalization-formatter.