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Found 39 Skills
When the user wants to set up, optimize, or manage LinkedIn Ads. Also use when the user mentions "LinkedIn Ads," "LinkedIn Campaign Manager," "Sponsored Content," "LinkedIn Lead Gen Forms," "job title targeting," "company targeting," or "B2B paid ads."
Paid advertising specialist covering Google Ads, Meta Ads (Facebook/Instagram), LinkedIn Ads, TikTok Ads, X/Twitter Ads, Pinterest Ads, and programmatic advertising. Use when the user wants to create ad campaigns, write ad copy, optimize ROAS, reduce CPA, set up conversion tracking, plan ad budgets, create audience targeting, design ad funnels, or any paid media task. Also triggers for PPC, SEM, display ads, retargeting, lookalike audiences, Performance Max, Advantage+, or ad creative optimization.
This skill should be used when the user asks to "create a challenge funnel", "build a 5-day challenge", "bootcamp funnel", "challenge launch", or mentions challenges, bootcamps, or multi-day engagement funnels. Creates challenge funnels that activate prospects, build community, and convert to core offers.
When the user wants to identify or fix keyword cannibalization in Google Ads — where multiple campaigns or ad groups are competing against each other in the same auction. Triggers on 'keyword cannibalization', 'campaigns competing with each other', 'duplicate keywords', 'keyword overlap', 'internal competition', 'same keyword in multiple campaigns', 'cannibalization check', 'campaign conflict', 'which campaign wins the auction', 'overlapping match types', or 'cross-campaign negatives'. For general negative keyword strategy see google-ads-negative-keywords.
Query, audit, and optimize Google Ads campaigns. Supports two modes: (1) API mode for bulk operations with google-ads Python SDK, (2) Browser automation mode for users without API access - just attach a browser tab to ads.google.com. Use when asked to check ad performance, pause campaigns/keywords, find wasted spend, audit conversion tracking, or optimize Google Ads accounts.
Extracts and analyzes competitors' ads from ad libraries (Facebook, LinkedIn, etc.) to understand what messaging, problems, and creative approaches are working. Helps inspire and improve your own ad campaigns.
6 ColdIQ messaging templates - Ask Before Pitch, Not Too Different Persona, Upfront Value, Leverage Content, and Why Are You Paying. Use when creating outreach campaigns, A/B testing message structures, or choosing a messaging approach.
Use when building and managing a strategic network of influencers across different tiers, optimizing influencer mix for campaigns, or scaling influencer marketing with systematic approach
Reference library of 35+ hook and headline tactic types. Use this when a user asks for hooks organized by tactic, wants to know which tactic to use for a given situation, or requests hooks "by tactic type." This defines what each tactic is and when to deploy it. Always pair with hook-writing for execution — tactics define the frame, psychological triggers are the mechanism inside the frame.
Plan and optimize Amazon Sponsored Display campaigns. Audience targeting, product targeting, retargeting strategy, and creative optimization for awareness and conversion.
Amazon PPC campaign builder and optimizer for sellers. Two modes: (A) Build — design a complete campaign structure from scratch with keyword groupings, bid calculations, and negative keyword lists, (B) Optimize — audit existing campaigns using search term reports, identify keyword funnel opportunities, calculate bid adjustments, and generate a week-by-week action plan. Integrates with amazon-keyword-research for keyword input. No API key required. Use when: (1) setting up Amazon PPC campaigns for a new product, (2) auditing existing campaign performance and ACoS, (3) optimizing keyword bids and negative keywords, (4) building Auto/Manual/Exact campaign structures, (5) analyzing search term reports for opportunities, (6) calculating break-even ACoS and target ACoS, (7) scaling profitable campaigns to Sponsored Brands or Display.
Budget allocation and bidding strategy review across all ad platforms. Evaluates spend distribution, bidding strategy appropriateness, scaling readiness, and identifies campaigns to kill or scale. Uses 70/20/10 rule, 3x Kill Rule, and 20% scaling rule. Use when user says "budget allocation", "bidding strategy", "ad spend", "ROAS target", "media budget", or "scaling".