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Found 40 Skills
Use this skill for paid advertising campaign strategy, setup, optimization, and reporting. Trigger phrases: "paid ads," "Google Ads campaign," "Meta ads," "Facebook ads," "LinkedIn campaign," "ad campaign strategy," "ROAS," "CPA optimization," "retargeting," "audience targeting," "bidding strategy," "budget allocation," "campaign optimization," "Twitter ads," "paid media."
Apply systematic problem-solving techniques for marketing challenges including campaign complexity (simplification cascades), creative blocks (collision-zone thinking), recurring campaign patterns (meta-pattern recognition), assumption constraints (inversion exercise), audience scale uncertainty (scale game), and dispatch when stuck. Techniques derived from proven problem-solving frameworks adapted for marketing execution.
Paid advertising specialist covering Google Ads, Meta Ads (Facebook/Instagram), LinkedIn Ads, TikTok Ads, X/Twitter Ads, Pinterest Ads, and programmatic advertising. Use when the user wants to create ad campaigns, write ad copy, optimize ROAS, reduce CPA, set up conversion tracking, plan ad budgets, create audience targeting, design ad funnels, or any paid media task. Also triggers for PPC, SEM, display ads, retargeting, lookalike audiences, Performance Max, Advantage+, or ad creative optimization.
When the user wants to identify or fix keyword cannibalization in Google Ads — where multiple campaigns or ad groups are competing against each other in the same auction. Triggers on 'keyword cannibalization', 'campaigns competing with each other', 'duplicate keywords', 'keyword overlap', 'internal competition', 'same keyword in multiple campaigns', 'cannibalization check', 'campaign conflict', 'which campaign wins the auction', 'overlapping match types', or 'cross-campaign negatives'. For general negative keyword strategy see google-ads-negative-keywords.
Reddit Ads platform help — campaign setup, subreddit targeting, ad formats (Image, Video, Carousel, Conversation, Product, Free-Form, AMA, Takeover, Interactive, Max), Reddit Pixel, Conversions API (CAPI), Lead Gen Ads, Business Manager, bidding strategy, audience building, conversion tracking. Use when Reddit ad ROAS is underperforming, you're not sure which subreddits to target, the Reddit Pixel isn't tracking conversions, your ads get downvoted or feel off-tone for Reddit, or you can't figure out the right bidding strategy. Do NOT use for general retargeting strategy (use /sales-retargeting), B2B advertising strategy across tools (use /sales-b2b-advertising), or organic Reddit marketing (out of scope).
Campaign Cleaner integration. Manage data, records, and automate workflows. Use when the user wants to interact with Campaign Cleaner data.
Query, audit, and optimize Google Ads campaigns. Supports two modes: (1) API mode for bulk operations with google-ads Python SDK, (2) Browser automation mode for users without API access - just attach a browser tab to ads.google.com. Use when asked to check ad performance, pause campaigns/keywords, find wasted spend, audit conversion tracking, or optimize Google Ads accounts.
Generate unique personalized first lines for hundreds of prospects using company news, LinkedIn activity, and mutual connections. Saves 10+ hours of manual research per campaign. Use when you need personalized outreach at volume.
Extracts and analyzes competitors' ads from ad libraries (Facebook, LinkedIn, etc.) to understand what messaging, problems, and creative approaches are working. Helps inspire and improve your own ad campaigns.
When the user wants to run YouTube ads, set up TrueView or Bumper campaigns, or optimize video ad creative. Also use when the user mentions "YouTube ads," "TrueView," "Bumper ads," "YouTube Discovery," "video ads," "YouTube campaign," or "in-feed ads."
When the user wants to set up, optimize, or manage LinkedIn Ads. Also use when the user mentions "LinkedIn Ads," "LinkedIn Campaign Manager," "Sponsored Content," "LinkedIn Lead Gen Forms," "job title targeting," "company targeting," or "B2B paid ads."
Use when building and managing a strategic network of influencers across different tiers, optimizing influencer mix for campaigns, or scaling influencer marketing with systematic approach