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Found 127 Skills
Produce or critique a competitive/market analysis that yields a strategic edge — not a flat feature table. Scopes to a research objective and industry context, finds direct/indirect/potential competitors, profiles them from honest public sources, applies the right framework (perceptual map, feature matrix, SWOT, Porter's, TAM/SAM/SOM), and ends with strategic implications and a positioning conclusion. Applies the always-true core and gates context-dependent decisions (which framework, primary vs. secondary research, competitor depth, positioning stance, expansion, AI's role). Trigger when asked to analyze competitors, do a competitive/market analysis, map a competitive landscape, build a feature-comparison or SWOT, size a market, or decide how to position/differentiate against rivals.
When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," or "content planning." For writing individual pieces, see copywriting. For SEO-specific audits, see seo-audit.
When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' 'ICP,' 'ideal customer profile,' or wants to avoid repeating foundational information across marketing tasks. Use this at the start of any new project before using other marketing skills — it creates `.agents/product-marketing.md` that all other skills reference for product, audience, and positioning context.
Structured competitive analysis with feature matrices, SWOT, positioning maps, and UX review. Covers research frameworks, pricing comparison, review mining, and visual deliverables. Use for: market research, competitive intelligence, investor decks, product strategy, sales enablement. Triggers: competitor analysis, competitive analysis, competitor teardown, market research, competitive intelligence, swot analysis, competitor comparison, market landscape, competitor review, competitive landscape, feature comparison, market positioning
High-level strategic thinking and business decision guidance for planning and direction-setting. Use when: making strategic decisions, evaluating business options, setting direction, analyzing trade-offs, or when user mentions strategy, business planning, competitive analysis, or long-term planning.
Systematic 6-phase analysis of external repositories for ideas worth adopting: clone, parallel deep-read, self-inventory, synthesize gaps, targeted audit of affected subsystems, reality-grounded report. Use when evaluating whether an external repo provides value, analyzing repos for useful patterns, or comparing approaches. Do NOT use for general codebase exploration (use explore-pipeline instead).
This skill should be used when users need help with content strategy, persona building, competitive analysis, content planning, or brand voice consistency. It activates when users ask about content strategy, building personas or target audiences, competitive analysis requests, content planning and ideation, or brand voice questions.
Use this skill when gathering knowledge at scale before making decisions - technology evaluation, SOTA analysis, codebase archaeology, competitive analysis, or any investigation requiring multiple sources. Activates on mentions of research, investigate, evaluate options, what's the best, compare alternatives, state of the art, deep dive, explore the landscape, or find out how.
Strategic SEO planning for new or existing websites. Industry-specific templates, competitive analysis, content strategy, and implementation roadmap. Use when user says "SEO plan", "SEO strategy", "content strategy", "site architecture", or "SEO roadmap".
Expert product strategist for vision, strategy, and market positioning. Use when defining product vision, assessing product-market fit, sizing market opportunities (TAM/SAM/SOM), competitive positioning, or choosing between build/buy/partner. Covers business model design, monetization strategy, platform decisions, and strategic roadmap planning.
Benchmarking and competitive analysis techniques. Compares performance, processes, and practices against industry standards, competitors, and best-in-class organizations.
Conduct structured market research for a solopreneur business. Use when sizing a market, understanding industry dynamics, mapping the competitive landscape broadly, identifying trends, or building customer personas from external data. Covers TAM/SAM/SOM estimation, free data sources, trend analysis, and persona construction. Trigger on "research this market", "how big is this market", "understand the industry", "market trends", "who are the players in this space", "market analysis".