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Found 168 Skills
When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product descriptions. Also use when the user says 'write copy for this page,' 'rewrite this,' 'our messaging is off,' 'help me with the words,' 'write a headline for this,' or 'our copy isn't resonating.' For editing existing copy, see copy-editing. For page conversion optimization beyond just copy, see page-cro.
Apply behavioral psychology and cognitive biases to marketing for conversion optimization, pricing strategy, copy improvement, and campaign design. Includes 70+ mental models organized by application, diagnostic frameworks for identifying behavioral barriers, and implementation guides with before/after examples. Use when applying psychology to marketing, optimizing conversions, improving pricing pages, or when user mentions psychology, cognitive bias, persuasion, behavioral science, mental models, why people buy, decision-making, consumer behavior, or neuromarketing.
Use this skill when writing persuasive, conversion-focused copy—landing pages, product descriptions, ads, sales emails, or any content designed to move someone to action. Trigger phrases: 'write copy for my landing page', 'describe this product', 'write an ad for'. Do NOT use for informational content, technical documentation, or long-form editorial writing.
Write landing page copy with attention to the hero, value proposition, social proof, objection handling, and conversion-focused CTAs. Use this skill whenever the user wants to write a landing page, sales page, hero section, or any conversion-focused web copy. Triggers on landing page, sales page, hero copy, value proposition, headline, subheadline, hero section, CTA copy, conversion copy, opt-in page, squeeze page. Also triggers when the user has a marketing campaign or product launch needing dedicated conversion copy.
This skill should be used when the user asks to "write email sequences", "create email campaigns", "welcome series", "launch sequence", "nurture sequence", or "email marketing automation". Creates complete, high-converting email sequences for all stages of the customer journey including welcome, nurture, launch, winback, and transactional emails.
Create high-converting landing pages with optimized copy, structure, and design elements. Generates complete pages for lead generation, product launches, event registration, and sales campaigns with conversion-focused layouts.
Expert VSL (Video Sales Letter) and product marketing video storyboard writer. Use when creating sales videos, product demos, explainer videos, social media video content, or marketing video scripts. Use when asked to "write a video script", "create a VSL", "storyboard a sales video", or "script a product demo". Produces storyboard scripts optimized for handoff to motion designer and Remotion video production.
Analyze customer conversion through funnel stages. Use for identifying drop-off points and optimization opportunities.
This skill should be used when the user asks to "create a VSL page", "build a video sales letter page", "VSL funnel page", or "sales video landing page". Creates complete, high-converting VSL page designs with video integration, supporting copy, and conversion elements using John Benson + Caleb O'Dowd hybrid methodology.
Create high-converting, visually distinctive landing pages. Use when building marketing pages, product launches, SaaS homepages, or any single-page conversion-focused website. Guides section-by-section composition with anti-AI-slop principles.
Optimize a full Amazon listing for both ranking and conversion, and diagnose why a listing is not ranking against the A9 + COSMO pillars. Rewrites the title, bullets, and description, places keywords correctly, sharpens the benefit argument, and checks policy and mobile compliance. Use when a user asks to optimize a listing, improve a title, rewrite bullets, fix a listing that does not convert, improve listing copy, do a listing makeover, rank higher in search, audit search visibility, or asks about the A9 or COSMO algorithm. Trigger phrases: "optimize my listing", "listing optimization", "rewrite my bullets", "improve my title", "listing not converting", "listing makeover", "amazon SEO", "rank higher", "A9", "COSMO", "search ranking", "search visibility", "why doesn't my listing rank". Works with zero tools.
Run systematic growth experiments to increase acquisition, activation, retention, and revenue. Use when optimizing conversion funnels, running A/B tests, improving metrics, or when users mention growth, experimentation, optimization, or scaling user acquisition.