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Found 57 Skills
Designs an employer-brand strategy for attracting software engineers - the engineering EVP, the channel plan (engineering blog, OSS presence, referrals, conference talks, compensation-transparency artifacts), a verification-surface audit (employer-review sites, compensation databases, anonymous forums), and the measurement baseline. Use whenever someone raises "engineering employer brand", "why can't we attract engineers", "developer hiring content strategy", "should we publish salary bands", "tech recruiting brand", or engineering offer-acceptance dropping - even if they frame it as a recruiting problem. Covers early-stage through big-company stages, junior through staff-level targeting. Not DevRel program strategy - use samber/developer-relations-skills@devrel-strategy.
Designs the go-to-market motion for a developer-facing product - bottom-up self-serve adoption, developer-influenced sales, top-down with developer proof, or ecosystem-mediated distribution - plus the self-serve entry, the developer-to-buyer handoff rule and the land-and-expand path. Use whenever a founder, devrel or growth owner asks how developer adoption turns into revenue, whether to go bottom-up or hire sales, when to contact a free user, why signups are high and paid accounts flat, or how landed teams expand across an enterprise - even if they only say "our funnel is broken". Not price points - use samber/developer-relations-skills@devtools-pricing-strategy.
Turns raw commits, pull requests and tickets into release notes developers actually read - a scannable record of what shipped, what it means in practice, and what breaks. Use whenever the user mentions a changelog, CHANGELOG.md, release notes, a GitHub release body for a tag, a hosted "what's new" page, app-store release notes, Keep a Changelog, or Common Changelog, or asks what to write for a release they just cut - even when the commit history is messy and follows no commit convention. Not for version bumping, tagging or publishing pipelines. Do NOT use for a full breaking-change upgrade guide - use samber/developer-relations-skills@version-migration-guide; for a narrative release post use samber/developer-relations-skills@engineering-blog-post.
Designs the developer relations org - which function DevRel reports to (marketing, product, engineering, CEO, sales) and what that line starves, the shape (centralized, split, embedded, hub-and-spoke), the coverage map across advocacy, community, docs and education, the interlocks with product, docs, support and sales, and the trigger for the next re-org. Use whenever someone asks where DevRel should sit, who DevRel should report to, how to structure or restructure a devrel team, which devrel roles to staff at this size, whether to embed advocates in product teams, why devrel keeps getting pulled into other teams' work, or how devrel and docs divide ownership - even if they only say the team feels wrong. Not the budget split - use samber/developer-relations-skills@devrel-budget-allocation.
Writes or audits the migration guide for a breaking change - what breaks, ordered by blast radius, with a detection signal and before/after code per entry, a deprecation timeline, the codemod's coverage boundary, and verification by a cold upgrade of a real project. Use whenever someone mentions a migration guide, an upgrade guide, a breaking-changes page, a major version bump, "how do we tell users about v3", an API version cutover, a deprecation or sunset notice, or a codemod or compat build - even if they only say they are shipping v2. Covers libraries, SDKs, CLIs, frameworks, hosted APIs and schema runbooks. Not release notes - use samber/developer-relations-skills@changelog-writing.
Writes or reviews a shooting-ready script for a technical video or screencast - a two-column visual/narration beat sheet with a 30-second hook, code-on-screen pacing, segment chapters, a runtime budget, integrated description for accessibility, and a pre-decided cut list. Use whenever someone mentions a screencast script, a demo or walkthrough video, a video tutorial script, narrating a code walkthrough, turning a blog post, changelog, docs page or existing demo into a video, or asks why viewers drop off in the first minute - even if they only say they are recording something. Not a live stage demo - use samber/developer-relations-skills@developer-live-demo-design. Not video editing or podcast guesting.
Writes or audits a developer quickstart that carries a reader from zero to one verified success - minimal path, copy-paste commands, expected output at every step, fail branches, and a cold-run time budget. Use whenever the user mentions a quickstart, a getting-started page, a hello-world doc, "time to first success" or "time to first value", onboarding docs for an API, SDK, CLI or self-hosted tool, or complains nobody finishes their getting-started page - even if they only say "our setup is too hard". Do NOT use for a teaching tutorial (samber/developer-relations-skills@developer-tutorial) or a README rewrite (samber/developer-relations-skills@readme-optimization).
Writes a developer community's code of conduct and the moderation playbook behind it - scope, enforcement ladder, reporting channels, incident-response runbook, moderator roster, platform controls. Use whenever the user mentions a code of conduct, CODE_OF_CONDUCT.md, community moderation, moderator recruitment, an escalation ladder, banning or suspending a member, harassment, trolls, brigading, spam or AI-slop floods, or a conduct report they need to handle - including vaguer phrasings like "our Discord is getting out of hand", "we need community rules", or "someone reported a maintainer". Covers company-run and volunteer open-source communities. Do NOT use to pick the platform - use samber/developer-relations-skills@developer-community-launch.
Chooses and documents an open-source project's governance model - decision rights, maintainer roles and promotion, voting and consensus rules, conflict escalation, succession, trademark and asset control, and whether to join a foundation or fiscal host. Use whenever someone asks who decides in their project, wants to write or fix a GOVERNANCE.md, is adding or removing maintainers, worries about bus factor or a single-vendor-controlled project, faces a deadlocked or contested decision, or is preparing a foundation donation - even if they only say the project has no rules. Covers solo, company-backed and multi-vendor projects. Not license, CLA or DCO choice - use samber/developer-relations-skills@oss-license-strategy. Never legal advice.
Builds a developer relations measurement framework - a handful of metrics tiered from reach to product and business impact, each with a written attribution rule, a baseline-derived target, an owner and an action, and vanity metrics cut. Use whenever someone asks how to measure DevRel, which devrel KPIs matter, how to prove devrel value or ROI to an exec, what belongs in a devrel scorecard or quarterly report, why their numbers look good but leadership stays unconvinced, or reports only stars, impressions and event counts - even if they never say "metrics". Do NOT use for tracking instrumentation and dashboards - use samber/developer-relations-skills@devrel-analytics. Not community-only health metrics, not a single event's ROI.
Designs and verifies the path a stranger walks to their first merged contribution on an open-source project - the CONTRIBUTING file, the good-first-issue queue, a clone-to-passing-tests command that works cold, and the first-pull-request review and recognition loop, scored against a blocking-plus-weighted rubric. Use whenever someone says "nobody contributes to my project", "write a CONTRIBUTING.md", "our good first issues get no takers", "first-time contributors disappear", "contributor onboarding", "first pull request experience", or "how do we get more open-source contributors" - even if they only complain about a lonely repo. Not triage-system design - use samber/developer-relations-skills@oss-issue-triage. Not governance or CLA choice.
Turns a talk idea into a submission-ready conference proposal for one specific event, or helps choose which conferences to target and plan a submission calendar across several - track fit, title options, an attendee-facing abstract, verb-first takeaways, the reviewer-only fields, a credibility package, and a self-review against the committee's own criteria. Use whenever the user mentions a CFP, a call for papers, a conference proposal, a talk abstract, a session description, submitting to KubeCon, PyCon or FOSDEM, which conference to submit to, planning a CFP season, or says their proposals keep getting rejected - even if they only ask to shorten an abstract. Covers community-run and vendor-run events. Do NOT use for structuring the accepted talk (samber/developer-relations-skills@tech-talk-outline) or its demo (samber/developer-relations-skills@developer-live-demo-design).