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Found 46 Skills
Develops digital marketing strategies for clients whose target audience spans multiple generational cohorts — calibrating content format, platform choice, trust signals, and tone to the distinct digital behaviours of Generation Z, Millennials, Generation X, and Baby Boomers. Invoke when a client's audience includes customers aged 18–65+ and current messaging is failing to resonate with one or more generational segments, or when launching a product or service that must appeal across multiple age groups simultaneously.
Produces a social media and digital marketing budget plan for a client, allocating available monthly budget across channels, content production, tools, and paid amplification. Calibrated for Uganda/East Africa SME budgets with UGX rate tables and tier templates. Invoke this skill when a client asks how to allocate a marketing budget, wants to know what they should be spending and where, or needs to justify digital marketing expenditure to a stakeholder.
Plans, creates, and optimizes digital marketing campaigns including content strategy, social media, email marketing, SEO, and AI visibility (GEO). Generates UTM parameters and tracking URLs. Helps develop go-to-market strategies, campaign messaging, content calendars, and performance measurement frameworks. Use when asked to "create a marketing campaign", "plan content strategy", "build email sequences", "set up UTM tracking", "analyze marketing metrics", "launch a product", "optimize for SEO", "improve AI visibility", "optimize for voice search", "set up IndexNow", "check accessibility for SEO", or "create social media previews". Supports both marketing beginners and experienced marketers needing templates.
When the user wants to create, optimize, or audit affiliate program page content. Also use when the user mentions "affiliate program," "affiliate page," "partner program," "referral program page," "affiliate landing," "partner landing," "commission page," or "affiliate signup."
Proactive strategy for designing, stimulating, and amplifying electronic word-of-mouth (eWOM) as a strategic marketing asset — engineering conditions that cause satisfied customers to talk rather than merely responding to what they say. Invoke when a client needs to build an eWOM programme from zero, when review volume is low, when NPS scores are high but referrals are not materialising, or when the client wants to turn satisfied customers into active advocates. Distinct from playbook-reputation-management, which focuses on damage control and response protocols.
Meta Ads deep analysis covering Facebook and Instagram advertising. Evaluates 46 checks across Pixel/CAPI health, creative diversity and fatigue, account structure, and audience targeting. Includes Advantage+ assessment. Use when user says "Meta Ads", "Facebook Ads", "Instagram Ads", "Advantage+", or "Meta campaign".
TikTok Ads deep analysis covering creative quality, tracking, bidding, campaign structure, and TikTok Shop. Evaluates 25 checks with emphasis on creative-first strategy, safe zone compliance, and Smart+ campaigns. Use when user says "TikTok Ads", "TikTok marketing", "TikTok Shop", "Spark Ads", "Smart+", or "TikTok campaign".
Build high-converting sales funnels using Russell Brunson's proven framework Use when: **Launching an online product** and need a complete funnel strategy; **Converting cold traffic** into paying customers systematically; **Increasing customer lifetime value** through value ladder design; **Writing sales pages, webinars, or email sequences** with proven scripts; **Reverse-engineering competitor funnels** to model what works
Reddit Ads platform help — campaign setup, subreddit targeting, ad formats (Image, Video, Carousel, Conversation, Product, Free-Form, AMA, Takeover, Interactive, Max), Reddit Pixel, Conversions API (CAPI), Lead Gen Ads, Business Manager, bidding strategy, audience building, conversion tracking. Use when Reddit ad ROAS is underperforming, you're not sure which subreddits to target, the Reddit Pixel isn't tracking conversions, your ads get downvoted or feel off-tone for Reddit, or you can't figure out the right bidding strategy. Do NOT use for general retargeting strategy (use /sales-retargeting), B2B advertising strategy across tools (use /sales-b2b-advertising), or organic Reddit marketing (out of scope).
When the user wants to write a caption for a visual-first social media post on Facebook, Instagram, TikTok, Pinterest, or YouTube. Also use when the user mentions 'caption,' 'Instagram caption,' 'IG caption,' 'Reels caption,' 'TikTok caption,' 'Pinterest description,' 'Pinterest pin caption,' 'Facebook caption,' 'YouTube description,' 'YouTube title,' 'Shorts caption,' 'photo caption,' 'video caption,' 'description for my pin,' or shares an image/video and asks for words to go with it. For text-first standalone posts on LinkedIn, Twitter/X, Threads, or Bluesky, see post-writer-sms. For multi-slide carousels, see carousel-writer-sms. For opening lines, see hook-writer-sms.
When the user wants to build backlinks, acquire links, or improve off-page SEO. Also use when the user mentions "link building," "backlinks," "off-page SEO," "link acquisition," or "outreach."
YouTube Ads specific analysis covering campaign types, creative quality, audience targeting, and measurement. Evaluates video ad performance across skippable, non-skippable, bumper, Shorts, and Demand Gen formats. Use when user says "YouTube Ads", "video ads", "pre-roll", "bumper ads", "YouTube campaign", or "Shorts ads".