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Found 111 Skills
Braze platform help — Canvas Flow journey orchestration, email/push/in-app/SMS/WhatsApp/Content Cards campaigns, BrazeAI (predictive, generative, agentic), Braze Data Platform (CDI, Currents), real-time segmentation, Catalogs, Feature Flags, transactional email API, Liquid templating, Connected Content, Braze Alloys integrations, SCIM, REST API. Use when asking 'how do I do X in Braze', configuring Canvas flows, building segments, setting up Currents data streaming, using the Braze API, or migrating from Appboy. Do NOT use for building prospect lists (use /sales-prospect-list), designing outbound cadence strategy (use /sales-cadence), cross-platform deliverability (use /sales-deliverability), transactional email strategy (use /sales-transactional-email), push notification strategy (use /sales-push-notification), in-app messaging strategy (use /sales-in-app-messaging), or email marketing strategy (use /sales-email-marketing).
Iterable platform help — cross-channel customer engagement with Studio journey builder, AI suite (Brand Affinity, STO, Predictive Goals), and Smart Ingest from 23+ data sources. Use when configuring Studio journeys, setting up campaigns or experiments, managing email/SMS/push/in-app/WhatsApp channels, using Iterable AI features, configuring Smart Ingest or Snowflake sync, or troubleshooting Iterable. Do NOT use for general email marketing strategy (use /sales-email-marketing), push notification strategy (use /sales-push-notification), in-app messaging strategy (use /sales-in-app-messaging), transactional email strategy (use /sales-transactional-email), cross-platform deliverability (use /sales-deliverability), or connecting tools generically (use /sales-integration).
Designs and manage customer loyalty programs — points, tiers, rewards, referrals, VIP programs, retention mechanics. Covers strategy, structure, and implementation across Brevo Loyalty, Smile.io, LoyaltyLion, Yotpo, Stamp.me, and custom-built programs. Use when designing a loyalty program, choosing loyalty software, setting up points/tiers/rewards, optimizing member engagement, or measuring program ROI. Do NOT use for affiliate/referral programs with commission payouts (use /sales-affiliate-program), email marketing to loyalty members (use /sales-email-marketing), or checkout optimization (use /sales-checkout). For Brevo-specific help, use /sales-brevo.
SMS marketing strategy — opt-in collection, compliance (TCPA/GDPR), campaign types, automation triggers, segmentation, timing, two-way messaging, MMS, and analytics. Covers strategy and implementation across Omnisend, Klaviyo, Attentive, Postscript, Brevo, ActiveCampaign, Mailchimp, and more. Use when planning SMS campaigns, collecting SMS opt-ins, designing SMS automations, choosing an SMS platform, or ensuring SMS compliance. Do NOT use for email marketing (use /sales-email-marketing), push notifications (use /sales-push-notification), cold outbound sequences (use /sales-cadence), or platform-specific config (use /sales-omnisend, /sales-klaviyo, /sales-brevo, etc.). For Omnisend-specific help, use /sales-omnisend. For Klaviyo-specific help, use /sales-klaviyo.
Newsletter monetization — paid subscriptions, sponsorships, ad sales, paid recommendations, premium tiers, pricing strategy, subscriber-to-revenue conversion. Use when monetizing a newsletter, setting up paid subscriptions, finding sponsors, pricing a premium tier, or deciding between ad-supported and subscription models. Do NOT use for sending email campaigns (use /sales-email-marketing), growing your subscriber list (use /sales-audience-growth), or platform-specific setup (use /sales-kit, /sales-mailchimp, etc.).
Klaviyo platform help — AI-first B2C CRM and marketing automation for e-commerce with predictive analytics, 350+ integrations, and cross-channel messaging. Use when building e-commerce email/SMS automation, setting up Klaviyo flows or segments, configuring Shopify-Klaviyo integration, using predictive analytics (CLV, churn risk), managing forms or reviews, or working with the Klaviyo API. Do NOT use for general email marketing strategy (use /sales-email-marketing), cross-platform email deliverability (use /sales-deliverability), or email open/click tracking strategy (use /sales-email-tracking).
Postmark platform help — transactional email delivery via REST API (`POST /email`, `POST /email/batch`), SMTP relay, Message Streams (transactional vs broadcast isolation), Handlebars Templates with layout inheritance, Inbound Email parsing, Webhooks (bounce, delivery, open, click, spam complaint, subscription change, inbound), DMARC Monitoring, Bounce Management (Rebound), Suppressions, Statistics, Bulk API, Sender Signatures, and domain authentication. Use when asking 'how do I do X in Postmark', sending transactional email with Postmark, configuring Message Streams, setting up Postmark templates, processing inbound email via Postmark, managing bounces and suppressions, or troubleshooting Postmark deliverability. Do NOT use for general email marketing strategy (use /sales-email-marketing), cross-platform email deliverability (use /sales-deliverability), email open/click tracking strategy (use /sales-email-tracking), or SendGrid-specific questions (use /sales-sendgrid).
Mobile and web push notification strategy — opt-in optimization, rich push, segmentation, timing, frequency capping, deep linking, A/B testing, and analytics. Covers strategy and implementation across Braze, OneSignal, Airship, Firebase/FCM, Customer.io, Klaviyo, Iterable, and MoEngage. Use when designing push notification strategy, improving push opt-in rates, building push campaigns, choosing a push provider, or optimizing push engagement. Do NOT use for in-app messages (use /sales-in-app-messaging), email marketing (use /sales-email-marketing), SMS/WhatsApp messaging (use /sales-braze or platform-specific skill), or cold outbound (use /sales-cadence). For Braze-specific help, use /sales-braze. For Customer.io-specific help, use /sales-customerio.
Mailgun (Sinch) platform help — developer-first transactional email API and SMTP relay with inbound routing, webhooks, and Mailgun Optimize deliverability tools. Use when sending transactional email via Mailgun API or SMTP, configuring domains or DNS (DKIM/SPF), setting up inbound email routing, managing webhooks or templates, using Mailgun Optimize for inbox placement testing, or working with the Mailgun REST API. Do NOT use for general email deliverability strategy (use /sales-deliverability), cross-platform email marketing (use /sales-email-marketing), or email open/click tracking strategy (use /sales-email-tracking).
Grows an email list or newsletter audience — lead magnets, content upgrades, cross-promotion, referral programs, social-to-email conversion, SEO-to-email, viral loops, opt-in optimization. Use when growing a subscriber list, creating lead magnets, setting up referral programs, optimizing opt-in forms, or converting social followers to email subscribers. Do NOT use for sending emails to your list (use /sales-email-marketing), monetizing your newsletter (use /sales-newsletter), or platform-specific setup (use /sales-kit, /sales-mailchimp, etc.).
Live chat and chatbot for sales and support — widget setup, routing, chatbot flows, agent management, visitor tracking, chat-to-lead conversion, proactive messaging. Covers strategy and implementation across Brevo Conversations, Drift (Salesloft), Intercom, HubSpot, Crisp, LiveChat, Zendesk, Tidio, Freshdesk, and ZoomInfo Chat. Use when setting up live chat, building chatbot flows, optimizing chat-to-lead conversion, routing chats to agents, or choosing a live chat tool. Do NOT use for email sequences (use /sales-cadence), email marketing (use /sales-email-marketing), or meeting scheduling (use /sales-meeting-scheduler). For platform-specific help, use /sales-brevo or /sales-salesloft.
Ghost platform help — publishing, newsletters, memberships, Stripe subscriptions, themes, Mailgun email delivery, Content API, Admin API, and migration. Use when Ghost newsletters aren't being delivered, Stripe payments aren't syncing with member status, Mailgun setup is failing, theme customization isn't working, migrating from Substack or WordPress, newsletter analytics look wrong, membership tiers aren't gating content correctly, or Ghost API calls are returning errors. Do NOT use for email marketing strategy (use /sales-email-marketing), newsletter monetization strategy (use /sales-newsletter), or growing your subscriber list (use /sales-audience-growth).