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Found 40 Skills
AI-powered GA4 + GTM event tracking automation — analyzes sites, designs event schemas, syncs GTM containers, runs preview verification, and publishes tracking implementations.
Interpret GA4 and GSC data with benchmarks, status indicators, and actionable insights
Complete skill for the Analyzify Shopify analytics and tracking app. Covers all Analyzify MCP features and workflows. Trigger when the user wants to: check store info, view workspace details, query Google Analytics 4 data, run GA4 reports, check GA4 traffic, query Google Search Console data, view search performance, top queries, query Google Ads campaigns and performance, view ad spend and ROAS, access Shopify store data via Admin API, list products, collections, orders, query historical analytics reports, campaign attribution, traffic trends, check connected accounts, view API key capabilities, or any Analyzify-related task. Covers questions like: "what is my store", "what is my space ID", "show my GA4 traffic", "top search queries this week", "how are my Google Ads performing", "list my products", "show campaign attribution", "compare organic vs paid traffic", "what accounts are connected", "what plan am I on", "show my store dashboard", "daily sessions this month". All operations use MCP tools: execute_graphql, execute_report_graphql, introspect_schema, introspect_report_schema.
Comprehensive analytics audit of website codebase to identify trackable elements and assess analytics readiness. Use when users want to "audit my analytics", "scan for trackable elements", "find what I can track", "analyze my website for tracking opportunities", or before implementing GTM tracking. Scans HTML/JSX/TSX/Vue for all clickable elements (buttons, links, forms, etc.), identifies existing tracking code, evaluates DOM structure for analytics, and provides recommendations. Acts as senior frontend engineer with GA4 expertise.
When the user wants to build, audit, or standardize UTM parameters for Google Ads campaigns — generating UTM URLs, setting up naming conventions, using dynamic value insertion, choosing between auto-tagging and manual UTMs, or ensuring GA4 channel grouping works correctly. Triggers on 'UTM', 'UTM parameters', 'UTM generator', 'UTM builder', 'tracking URL', 'campaign tracking', 'auto-tagging', 'GCLID', 'UTM naming convention', 'GA4 source medium', 'utm_source utm_medium utm_campaign', 'build UTM links', or 'Google Ads tracking links'. For conversion action setup in Google Ads see google-ads-conversion-tracking.
Validate that analytics and marketing tracking fire CORRECTLY: GA4/GTM dataLayer events, Meta/TikTok/LinkedIn pixels, and ad-tech tags. Covers building a tracking plan as the contract, intercepting collect-endpoint beacons and dataLayer.push in Playwright, asserting event name + params + values + timing + de-duplication, Consent Mode v2 gating, CI regression gating, and news-media events (article-view, scroll-depth, paywall). Use when: "test analytics tracking," "GA4 event test," "verify the pixel fires," "dataLayer test," "tracking plan," "Meta Pixel dedup," "scroll-depth tracking test," "gate tracking in CI." Not for: whether tracking is ALLOWED to fire under consent law (GDPR/CMP) — that is compliance-testing; this skill checks the data is CORRECT. SEO meta tags / structured data — out of scope. Related: compliance-testing, playwright-automation, api-testing, qa-project-context.
Pre-launch checklist for shipping a new website. Orchestrates analytics setup (GA4, PostHog, Google Search Console, Ahrefs), legal compliance, security headers and audit, SEO and GEO with keyword research validated against Google Trends (robots.txt, sitemaps, llms.txt, AI policy, schema markup, hreflang), copywriting consistency via a TONE.md and a humanizer pass in the matching language, OpenGraph and social previews, full favicon set with manifest, quality gates (Lighthouse, Core Web Vitals, WCAG accessibility, mobile testing), and setup of a weekly SEO agent. Use this skill whenever the user mentions launching a site/app, deploying a domain to production, pre-launch audit, shipping a marketing/docs/SaaS site or lead magnet, or says "checklist for the site", "ready to ship", "before I go live", "audit before launch", "ready for prod", or asks for a site review.
Google API integration for blog performance: PageSpeed Insights, CrUX Core Web Vitals with 25-week history, Search Console performance, URL Inspection, Indexing API, GA4 organic traffic, NLP entity analysis for E-E-A-T, YouTube video search for embedding, and Google Ads Keyword Planner. Progressive feature availability based on credential tier (API key, OAuth/service account, GA4, Ads). Shares config with claude-seo at ~/.config/claude-seo/google-api.json. Use when user says "google data", "page speed", "core web vitals", "search console", "indexation", "GA4", "keyword research", "nlp entities", "blog performance", "youtube search", "google api setup".
Work with c15t consent management docs, APIs, and integrations for Next.js, React, and JavaScript. Use when the user asks about c15t setup, components, hooks, styling, cookie/consent UX, GDPR/CCPA/IAB TCF compliance, script or iframe blocking, GTM/GA4/PostHog/Meta integrations etc, or self-hosting c15t/backend.
Marketing analytics specialist covering tracking setup, dashboards, reporting, attribution modeling, A/B testing and experiment design, conversion optimization, and data-driven decision making. Use when the user wants to set up analytics tracking, create dashboards, build reports, implement conversion tracking, design or set up A/B tests, calculate sample sizes, write test hypotheses, analyze campaign performance, set up attribution models, audit existing analytics, or make data-driven marketing decisions. Also triggers for GA4, Google Tag Manager, UTM parameters, conversion rates, marketing ROI, funnel analysis, cohort analysis, sample size calculation, ICE scoring, experiment roadmap, or any marketing measurement question.
When the user wants help setting up or auditing Google Ads conversion tracking, Google Tag, Google Tag Manager, enhanced conversions, conversion actions, attribution models, cross-channel attribution, GA4 import, phone call tracking, or troubleshooting conversion data issues. Triggers on 'conversion tracking', 'Google tag', 'gtag', 'GTM', 'Tag Manager', 'conversion action', 'enhanced conversions', 'attribution model', 'conversion window', 'tracking not firing', 'missing conversions', 'GA4 import', or 'phone call tracking'. This skill is a prerequisite for google-ads-bidding Smart Bidding and google-ads-audiences remarketing.
Design measurement frameworks including event taxonomy, KPI hierarchy, dashboard architecture, attribution models, and analytics implementation strategy. Use this skill whenever the user wants to plan analytics, design dashboards, build event taxonomies, define KPIs, set up tracking, or audit existing measurement. Triggers on analytics strategy, measurement plan, event taxonomy, tracking plan, KPI framework, dashboard design, north star metric, attribution model, conversion tracking, GA4 setup, Mixpanel setup, analytics audit. Also triggers when the user has data but no clear way to use it, or wants to make decisions but doesn't know what to track.