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Found 43 Skills
Segment users from feedback data based on behavior, JTBD, and needs. Identifies at least 3 distinct user segments. Use when segmenting a user base, analyzing diverse user feedback, or building a segmentation model.
Analyze user feedback data to identify segments with sentiment scores, JTBD, and product satisfaction insights. Use when analyzing user feedback at scale, running sentiment analysis on reviews or surveys, or identifying satisfaction patterns.
Market positioning strategy using the April Dunford framework, enriched with JTBD discovery, Moore positioning statement, and Neumeier's Onliness Test. Produces a complete positioning document, positioning statement, competitive alternatives map, and market category analysis. Use when the user wants to define or refine their market positioning, find their unique position, differentiate from competitors, craft a positioning statement, choose a market category, or figure out "how should we position this product." Triggers for "positioning", "how to position", "market position", "differentiation strategy", "positioning statement", "competitive positioning", "category strategy", "where do we fit in the market", "how are we different", "unique value proposition", or any request to define, sharpen, or rethink positioning. Works standalone — no prior startup-design or startup-competitors session needed, but leverages their output if available.
Create refined user personas from research data — 3 personas with JTBD, pains, gains, and unexpected insights. Use when building personas from survey data, creating user profiles from research, or segmenting users for product decisions.
Identify 3-5 potential customer segments with demographics, JTBD, and product fit analysis. Use when exploring market segments, identifying target audiences, evaluating new markets, or learning how to segment a market.
/cs:cpo-review <plan> — JTBD-driven interrogation of product roadmap, PMF signal, and portfolio focus.
Strategic framework for discovering and designing product innovations based on Clayton Christensen's Jobs to Be Done (JTBD) theory from "Competing Against Luck". Use when you need to: (1) understand customers' true motivations, (2) design a new product or feature, (3) conduct customer discovery interviews, (4) analyze competition through the "jobs" lens, (5) diagnose why a product isn't selling or customers are churning, (6) create positioning strategy, (7) build a jobs-oriented organization.
Design holistic user experiences using systems thinking, service design, and psychological principles. Triggers on: UX design, user experience, journey map, service blueprint, user flow, wireframe, accessibility, WCAG, design critique, heuristic review, cognitive load, design thinking, holistic design, JTBD, jobs to be done, user research synthesis.
Use when validating that a real-world problem exists before defining JTBD or writing code. Triggers on "is there demand for this?", "how do I validate this idea?", "should we build this?", or before any MVP scope decision. Combines multiple signal sources to produce a Problem Statement with confidence level.
Use this skill when conducting, analyzing, or synthesizing customer research. Trigger phrases include: "research our customers," "build a persona," "analyze customer interviews," "mine reviews," "voice of customer," "jobs to be done," "ICP research," "survey our users," "analyze support tickets," "find where our customers hang out," "turn research into messaging."
How to author a content brief that actually guides a writer (human or AI) to produce a piece that ranks, converts, or both. Per-piece editorial brief: target keyword and cluster, search intent, audience and JTBD, heading structure, entity coverage for AEO/GEO, internal linking strategy, success criteria. The middle path between thin briefs (a keyword and a deadline) and thick briefs (a 4-page document nobody reads). Triggers on content brief, brief the writer, brief the article, brief authoring, content brief template, brief audit, per-piece brief, editorial brief, target keyword brief, search intent brief. Also triggers when briefing a human writer or an AI agent on a single content piece.
Applies behavioral science, cognitive biases, and psychological principles to marketing strategy, copy, pricing, and conversion optimization. Use when the user wants to improve persuasion in their copy, apply mental models to marketing decisions, understand why customers behave as they do, use psychology to improve conversion rates, or make any marketing more effective using behavioral science. Also triggers for 'loss aversion', 'social proof', 'scarcity', 'cognitive bias', 'Cialdini', 'Jobs to Be Done', 'behavioral design', or 'why do customers not buy'.