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Found 118 Skills
When the user wants a comprehensive App Store market overview, daily/weekly market briefing, or combined view of chart movements, trending keywords, featured apps, and new releases. Also use when the user mentions "market overview", "what's happening on the App Store", "market briefing", "weekly report", "market trends", or "state of the market". For chart-specific rank changes only, see market-movers. For keyword trends only, see keyword-research.
When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," or "content planning." For writing individual pieces, see copywriting. For SEO-specific audits, see seo-audit.
When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions "programmatic SEO," "template pages," "pages at scale," "directory pages," "location pages," "[keyword] + [city] pages," "comparison pages," "integration pages," or "building many pages for SEO." For auditing existing SEO issues, see seo-audit.
SEO & GEO (Generative Engine Optimization) for websites. Analyze keywords, generate schema markup, optimize for AI search engines (ChatGPT, Perplexity, Gemini, Copilot, Claude) and traditional search (Google, Bing). Use when user wants to improve search visibility.
SEO content brief creation with keyword research, search intent analysis, and content structure. Covers SERP analysis, heading hierarchy, word count targets, and internal linking strategy. Use for: content briefs, SEO writing, blog strategy, content planning, keyword targeting. Triggers: seo content brief, content brief, seo brief, keyword research, search intent, content strategy, blog brief, seo writing, content planning, keyword targeting, serp analysis, content outline, seo article, blog seo
Build a prioritized keyword list for a website, topic, or campaign. Use when the user asks about keyword research, finding keywords to target, building a keyword list, search demand, keyword difficulty, intent mapping, or which keywords to prioritize. For writing content around keywords, see brief. For grouping keywords into clusters, see build-clusters.
Analyzes competitor SEO and GEO strategies including their ranking keywords, content approaches, backlink profiles, and AI citation patterns. Reveals opportunities to outperform competition.
Google Ads campaign management - campaign setup, keyword research, bid optimization, and performance reporting
Identifies content opportunities by finding topics and keywords your competitors cover that you don't. Reveals untapped content potential and strategic gaps in your content strategy.
Research SEO, PPC, and competitive intelligence with SEMrush's marketing toolkit.
Turn competitor SEO data into a prioritized attack plan. Use when the user asks about competitor analysis, competitive gaps, how to outrank competitors, what competitors rank for, keyword overlap, or competitive positioning strategy. For building content to fill gaps, see brief and build-clusters.
SEO strategy and optimization - keyword research, on-page SEO, technical audits, content optimization, and rank tracking