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Found 41 Skills
Design ethical persuasion using Cialdini principles with evidence-backed claims. Use when crafting high-impact messages, proposals, or campaigns that require principle-to-proof traceability and channel-specific execution.
Writes social media captions for any platform from a brief. Generates 3 variations — short, medium, and long — with a hashtag set for each. Invoke when the user says "write a caption", "write captions for", "I need post copy for", "draft some caption options", or when a content brief is provided and the user needs caption text. Also invoke when working through a content calendar and post copy is needed for specific items.
Write and rewrite marketing copy for landing pages, homepages, and ads. Useful as a copy chief partner during launches.
A living swipe file of scroll-stopping hook templates collected from the wild — real sentence structures and native voice patterns that have proven they stop the scroll. Use this whenever writing hooks, opening lines, or scroll-stoppers, especially when combined with hook-writing and hook-tactics. Trigger any time the user wants hooks that feel native to the feed rather than constructed. These templates are the raw structural DNA of hooks that work — plug in the brand, persona, and pain to execute.
Landing page and marketing page conversion rate optimization covering value proposition clarity, headline effectiveness, CTA hierarchy, visual flow, social proof placement, objection handling, and structured A/B testing.
Enforce modern, natural copywriting guardrails and rewrite copy to avoid staccato contrast, slogan fragments, and repeated adjective stacks. Use when drafting or rewriting marketing, product, website, or UX copy, including headlines, taglines, CTAs, and short brand statements, especially when the input includes contrasty sentence patterns that need smoothing.
Writes marketing copy for landing pages, emails, and social media posts. Use when creating promotional content, sales copy, or brand messaging.
Write marketing copy for any page type: landing pages, product pages, about pages, sales pages, ads, and more. Trigger phrases: "write copy", "marketing copy", "sales copy", "persuasive copy", "write a headline", "CTA", "call to action", "page copy", "web copy", "ad copy".
When the user wants help writing opening lines, hooks, or first sentences that grab attention. Also use when the user mentions 'hook,' 'opening line,' 'first line,' 'scroll stopper,' 'attention grabber,' 'headline,' 'how to start my post,' or 'nobody reads past my first line.' Can be used standalone or invoked by other creation skills. For writing full posts, see post-writer-sms. For threads, see thread-writer-sms.
When the user wants to edit, review, or improve existing marketing copy, or refresh outdated content. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' 'copy sweep,' 'tighten this up,' 'this reads awkwardly,' 'clean up this text,' 'too wordy,' 'sharpen the messaging,' 'refresh this content,' 'update this page,' 'this content is outdated,' or 'content audit.' Use this when the user already has copy and wants it improved or refreshed rather than rewritten from scratch. For writing new copy, see copywriting.
Research and use customer language across Product and Marketing. Sales Safari methodology for finding watering holes, extracting pain language, and creating "OH YEAH!" resonance.
Master Donald Miller's 7-part StoryBrand framework from "Building a StoryBrand" (2017). Clarify your message so customers actually listen. Use when: Creating or refining website messaging; Writing brand narratives and marketing copy; Building sales scripts and pitches; Clarifying confusing product positioning; Creating marketing one-liners