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Found 37 Skills
A pattern for generating higher-quality output by iterating against explicit scoring criteria. Use for headlines, CTAs, landing page copy, social content, ad copy — anything where quality matters. Generate → Evaluate → Diagnose → Improve → Repeat.
When the user wants to write or optimize marketing copy—headlines, CTAs, ad copy, landing page copy, email copy. Also use when the user mentions "copywriting," "headline," "CTA copy," "ad copy," "landing page copy," "sales copy," "conversion copy," "PAS," "AIDA," "BAB," or "copy formula."
Master Donald Miller's 7-part StoryBrand framework from "Building a StoryBrand" (2017). Clarify your message so customers actually listen. Use when: Creating or refining website messaging; Writing brand narratives and marketing copy; Building sales scripts and pitches; Clarifying confusing product positioning; Creating marketing one-liners
Writes high-converting, psychologically-driven hooks for paid ads, TikTok, Instagram Reels, and organic content. Use this whenever a user wants to write hooks, opening lines, scroll-stoppers, or attention-grabbing openers for ads or social content. Trigger for any request involving "write me hooks," "give me hooks for," "I need hooks for my ad," "TikTok hooks," "hook ideas," or any variation of wanting compelling opening lines for advertising or social content. Also use when a user provides a product, persona, messaging angle, or awareness stage and wants tactical hook execution — especially when used downstream from the Creative Strategy Engine.
Write persuasive marketing copy for homepages, landing pages, pricing pages, feature pages, and product pages. Includes headline formulas, CTA frameworks, page structure templates, conversion copy principles, and objection handling. Use when writing page copy, improving headlines, crafting CTAs, rewriting marketing pages, or when user mentions copywriting, marketing copy, headline help, CTA copy, page copy, conversion copy, landing page copy, homepage copy, or persuasive writing.
Landing page and marketing page conversion rate optimization covering value proposition clarity, headline effectiveness, CTA hierarchy, visual flow, social proof placement, objection handling, and structured A/B testing.
Generate social media content pack from PRD — LinkedIn post, Reddit answer draft, and Twitter/X thread. Use when user says "create content", "write LinkedIn post", "social media pack", "marketing copy", or "promotion content". Do NOT use for community thread responses (use /community-outreach) or video scripts (use /video-promo).
Generate conversion-focused copy for marketing pages, ads, and campaigns
Эксперт по копирайтингу. Используй для написания продающих текстов, заголовков, landing pages и conversion copy.
When the user wants to write, rewrite, or improve any kind of marketing copy. This includes page copy (homepage, landing page, sales page, pricing, feature, about), short-form copy (bios, taglines, value propositions, one-liners, elevator pitches), ad copy (social ads, search ads, display ads), and microcopy (CTAs, button text, form labels, notification text). Use when the user says anything like "write copy for," "improve this copy," "rewrite this," "headline help," "CTA copy," "value proposition," "tagline," "bio," "ad copy," "hero section," "above the fold," "this copy is weak," "make this more compelling," "help me describe my product," "write my bio," "social media bio," or "about me." World Code integrated — uses your voice, climax, method, and crossing to write copy that's unmistakably yours. For email copy, see boring-email-sequence. For popup copy, see boring-popup-cro. For line-by-line editing of existing copy, see boring-copy-editing.
Use when the user needs marketing copy, social media content, brand voice development, ad copy, newsletters, or persuasive writing for business audiences. Trigger conditions: social media post drafting, email campaign copy, landing page text, ad copy creation, brand voice definition, content calendar planning, headline writing, A/B test copy variations, newsletter composition.
Research and use customer language across Product and Marketing. Sales Safari methodology for finding watering holes, extracting pain language, and creating "OH YEAH!" resonance.