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Found 64 Skills
When the user wants to plan, implement, or optimize affiliate marketing strategy. Also use when the user mentions "affiliate marketing," "affiliate program strategy," "CPS model," "affiliate recruitment," "commission structure," "affiliate partners," "affiliate network," "affiliate tracking," "affiliate commission," or "partner marketing."
Apply Consumer Culture Theory to analyze consumption as a cultural practice shaped by identity, marketplace cultures, and ideology. Use this skill when the user needs to interpret consumer behavior through cultural lenses, analyze brand communities or subcultures of consumption, decode marketplace ideologies, or when they ask 'why do consumers behave this way culturally', 'what does this consumption mean', or 'how does identity shape buying'.
Help users plan and execute product launches. Use when someone is planning a product launch, preparing PR outreach, coordinating a go-to-market campaign, launching on Product Hunt, or asking how to generate buzz for a new feature or product.
Word-of-mouth and virality framework based on Jonah Berger's "Contagious: Why Things Catch On". Use when you need to: (1) engineer word-of-mouth using the STEPPS framework, (2) design products and features that people naturally share, (3) create content that goes viral, (4) build social currency into your product, (5) design environmental triggers that keep your brand top-of-mind, (6) craft high-arousal emotional content, (7) make your product publicly visible and imitable.
When the user wants to set up, optimize, or manage Reddit Ads. Also use when the user mentions "Reddit Ads," "Promoted Posts," "subreddit targeting," "Reddit advertising," or "Reddit communities."
Use this skill when users ask "What is the first step to build a brand", the team has a chaotic work rhythm, or discussions on hiring, ad placement, content creation and channel expansion have started without figuring out why to do it and what to do first.
Develop brand positioning strategy including positioning statements, perceptual maps, and brand personality/archetype analysis. Use this skill when the user needs to define or refine how their brand is perceived relative to competitors, craft a positioning statement, build a brand identity framework, or map competitive positions — even if they say 'what makes us different', 'our brand feels generic', or 'how do customers see us vs competitors'.
SOSTAC marketing plan builder — guides users through the complete 6-phase planning framework (Situation, Objectives, Strategy, Tactics, Action, Control) with deep guided interviews using industry-standard frameworks. Use when creating a marketing plan, starting marketing for a new brand, or when the marketing-agency coordinator routes here. Also use when the user mentions SOSTAC, marketing plan, situation analysis, marketing objectives, marketing strategy, or wants to plan before implementing any marketing activities. Begins with automated brand and competitor research using web browsing before the interview starts.
When the user wants to plan PR, write a press release, or manage media relations. Also use when the user mentions "public relations," "PR," "press release," "media relations," "news release," "journalist," "media coverage," "product announcement," or "earned media."
SMS marketing strategy — opt-in collection, compliance (TCPA/GDPR), campaign types, automation triggers, segmentation, timing, two-way messaging, MMS, and analytics. Covers strategy and implementation across Omnisend, Klaviyo, Attentive, Postscript, Brevo, ActiveCampaign, Mailchimp, and more. Use when planning SMS campaigns, collecting SMS opt-ins, designing SMS automations, choosing an SMS platform, or ensuring SMS compliance. Do NOT use for email marketing (use /sales-email-marketing), push notifications (use /sales-push-notification), cold outbound sequences (use /sales-cadence), or platform-specific config (use /sales-omnisend, /sales-klaviyo, /sales-brevo, etc.). For Omnisend-specific help, use /sales-omnisend. For Klaviyo-specific help, use /sales-klaviyo.
AI Growth Marketing Expert Panel — 11 world-class experts distilled from 3,500+ YouTube videos. Routes questions to the right expert(s) based on topic. Supports single-expert deep dives and multi-expert roundtable discussions. Use when the user asks about marketing strategy, growth hacking, offers, pricing, SEO, AI automation, content creation, personal branding, lead generation, conversion optimization, AI agents for business, or scaling. Trigger words: "expert panel", "ask the experts", "marketing advice", "growth strategy", "what would Hormozi say", "SEO strategy", "AI marketing", "content strategy", "offer creation", "growth hacking", "expert roundtable", "/panel".
Creates customer and user segment documents. Use when the user wants to 'segment customers,' 'customer segments,' 'user segments,' 'lifecycle segments,' or 'audience segmentation.'