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Found 981 Skills
AI-assisted influencer identification, vetting, and campaign design — including the strategic choice between human and virtual/CGI influencers and AI-powered fraud detection. Invoke when a client is planning an influencer campaign and needs a data-informed approach to influencer selection, when engagement fraud is suspected, or when the client is considering virtual influencers as part of a brand innovation initiative. Influencer contracts and payments are out of scope — refer to a lawyer for contractual matters.
Design and implement autonomous AI marketing agent systems using the PRAL, BDI, and OODA frameworks. Invoke when a client is ready to move beyond reactive GenAI prompting to proactive, autonomous marketing workflows, or when planning an AI-first marketing operations architecture.
Guides a consultant in designing and activating a niche community strategy for a client — covering Facebook Groups, WhatsApp Communities, LinkedIn Groups, and private forums that serve the brand's audience rather than broadcasting at them. Invoke this skill when a client wants to build a owned community space, shift from page-based broadcasting to community-centred engagement, improve customer retention through belonging, or generate leads through trust networks.
Proactive strategy for designing, stimulating, and amplifying electronic word-of-mouth (eWOM) as a strategic marketing asset — engineering conditions that cause satisfied customers to talk rather than merely responding to what they say. Invoke when a client needs to build an eWOM programme from zero, when review volume is low, when NPS scores are high but referrals are not materialising, or when the client wants to turn satisfied customers into active advocates. Distinct from playbook-reputation-management, which focuses on damage control and response protocols.
Transform one piece of long-form content into 10 platform-ready assets using AI tools. Solves the content creation bottleneck for resource-constrained East African marketing teams. Invoke when a client needs more content output from their existing content investment.
Privacy-by-design analytics setup for clients operating under Uganda's Data Protection and Privacy Act 2019, Kenya's Data Protection Act 2019, and international frameworks (GDPR, CCPA). Covers cookie consent implementation, GA4 privacy configuration, data minimisation, and WhatsApp data governance. Invoke when setting up GA4 for a new client, configuring cookie consent banners, advising on analytics data governance, or when a client asks about data protection compliance for their digital channels. Does not replace legal counsel — flags compliance requirements and provides implementation guidance.
Produces the script and structure for a personalised video audit outreach message — the primary client-acquisition tool for the results- first agency model. The consultant records a 3–5 minute screen-capture video (using Loom, Screencastify, or a WhatsApp voice note) reviewing a prospect's existing digital presence, naming 2–3 specific improvements, and ending with a soft invitation to discuss a risk-free test campaign. No cold calling. No generic email. Each video is personalised to one prospect and converts at approximately 1 paying client per 10 videos sent (Fihn, 2025). Invoke when prospecting for new clients, when following up on a referral, or when building a pipeline of warm prospects before presenting the biz-dev-beyond-agency-offer skill.
Generate brand-quality product images via mode-specific prompt enhancement on Higgsfield's gpt_image_2 model. The single entry point for any professional brand visual involving a product. Use when: "make a product photo", "studio shot", "lifestyle photo", "in use", "Pinterest pin", "hero banner", "website header", "carousel", "Meta ads", "ad creatives", "model wearing", "virtual try-on", "person holding product", "closeup with hands", "levitating product", "floating", "splash shot", "CGI style", "surreal product", "restyle", "Christmas version", "in [aesthetic] style", or any request involving a product, brand, or paid social creative. Modes: product_shot, lifestyle_scene, closeup_product_with_person, pinterest_pin, hero_banner, social_carousel, ad_creative_pack, virtual_model_tryout, conceptual_product, restyle. Backend assembles the final prompt — never write gpt_image_2 prompts freehand. Always go through this skill. NOT for: raw text-to-image with no brand/product (use higgsfield-generate), branded marketing video with avatars (use higgsfield-generate's Marketing Studio), Soul Character training (use higgsfield-soul-id).
Landing page conversion optimization with layout rules, hero section design, and CTA psychology. Covers above-the-fold formula, social proof placement, mobile design, and F-pattern reading. Use for: startup landing pages, product pages, SaaS marketing, conversion optimization. Triggers: landing page, hero section, above the fold, conversion optimization, landing page design, cta button, hero image, landing page layout, saas landing page, product page design, conversion rate, landing page best practices
Explainer video production guide: scripting, voiceover, visuals, and assembly. Covers script formulas, pacing rules, scene planning, and multi-tool pipelines. Use for: product demos, how-it-works videos, onboarding videos, social explainers. Triggers: explainer video, how to make explainer, product video, demo video, video production, video script, animated explainer, product demo video, tutorial video, onboarding video, walkthrough video, video pipeline
Talking head video production with AI avatars, lipsync, and voiceover. Covers portrait requirements, audio quality, OmniHuman, PixVerse lipsync, Dia TTS. Use for: spokesperson videos, course content, social media, presentations, demos. Triggers: talking head, avatar video, lipsync, lip sync, ai spokesperson, virtual presenter, ai presenter, omnihuman, talking avatar, video presenter, ai talking head, presenter video, ai face video
Generate AI music and songs with Diffrythm, Tencent Song Generation via inference.sh CLI. Models: Diffrythm (fast song generation), Tencent Song Generation (full songs with vocals). Capabilities: text-to-music, song generation, instrumental, lyrics to song, soundtrack creation. Use for: background music, social media content, game soundtracks, podcasts, royalty-free music. Triggers: music generation, ai music, generate song, ai composer, text to music, song generator, create music with ai, suno alternative, udio alternative, ai song, ai soundtrack, generate soundtrack, ai jingle, music ai, beat generator